adidas today reveals the home jerseys of its sponsored Federations for UEFA EURO2020TM. Uniting art and football, each design is inspired by the similarities that exist between these territories.
A unique approach to developing the jerseys saw creators from across all parts of the brand produce hand-drawn sketches, rather than using digital methods. These artworks created by a diverse collective of designers spoke to the passion and emotion shared by fans and players, which would later become the inspiration for the final patterns, colour choices and number graphics of the jerseys.
Juergen Rank, Senior Design Director at adidas, commented: “It was a unique challenge to develop a line of jerseys that would successfully convey the raw emotion and unifying effect of football. But beginning the creative process focusing on hand drawings enabled us to be more direct, human and emotional in what we created. We’re delighted with an end result that truly succeeds in uniting the worlds of art and football.”
These jerseys will be available in two variations – authentic and replica. The authentic jersey for the first time ever features a unique shape to the hemline, enabling more fluid movement for the wearer.
To mark the 60th anniversary of the competition, UEFA EURO2020TM will be held across 12 countries in the most diverse tournament yet. In commemoration, adidas has created a special stamp icon to feature on each jersey for each match. The copy of each stamp is written in the language of the host country, which features within a shape that correlates to the outline of the stadium the match will be held in.
Stripes have been embedded in the design of DFB’s jersey since the 1980s, and the 2020 version will see the iconic detail reinterpreted in the style of contemporary hand-painted pinstripes. In a nod to modern, street style, it is a simple aesthetic inspired by the clean brush strokes of the original artwork that informed its design.
The new jersey also sees the return of German black-red-gold flag colours on the sleeves, while the dynamic lines within the flag detail represent the diverse background of German players and fans, celebrating the notions of togetherness and inclusivity that the country prides itself on.
Welsh culture is celebrated in its latest home jersey, with the red and yellow details taking inspiration from the banner of Owain Glyndŵr. The sleeve cuff pays homage to the Welsh supporters labelled “The Red Wall” and features the iconic green, white and red of the Welsh flag.
The new home jersey for HFF is boldly coloured red and white, with green detail around the collar, in celebration of the country’s national flag. The shirt’s graphic is inspired by the River Danube, located in the heart of Hungary, featuring various shades of red in spray-painted style to create a floating river effect. A ‘Magyarország’ detail meanwhile has been placed on the back of the neck to complete the elegant design.
The IFA jersey takes its inspiration from the iconic shirt design the country wore in the 1980s, featuring diagonal line details. When creating the jersey for 2020, the adidas art and sketch teams looked to this iconic past and worked to revamp it using a strong combination of various shades of green and broad-brush strokes to add dynamism.
RBFA’s updated jersey celebrates the strong and progressive colours of the nation’s flag. Created using handcrafted brushstrokes that visually represent the art concept of the collection, the flag graphic features intersecting lines that proudly hint at the letter ‘B’. Another ‘B’ detail also features on the back of the neck, completing the subtle detailing and intricate detailing of the jersey.
A modern take on classic art, the new RFEF home jersey features an original hand-painted artwork, featuring deep hues of red and burgundy as an abstract celebration of the national flag. When making the original art piece that inspired the design, adidas’s creators took a unique approach to breaking the flag into single pixels and reconnecting it in a refreshed colour palette seen on the final shirt. This bold print, which aims to provide a modern take on the beloved flag, is accentuated by fine detailing on the neck reading ‘1920’, honouring the 100th anniversary of Spain’s first Federation shirt and their first iconic crest of a lion.
Reintroducing the strong, bold colours of the nation’s flag, RFU’s 2020 jersey is designed with red colour blocking as inspired by the artwork which informed its concept. As a symbol of unity amongst players and fans, the shirt also features a combination of blue and white detail on the sleeves. As its own piece of artwork, a hand-painted graphic is included as part of the design, giving the classic shirt a fresh and modern look.
When creating the original artwork for the adidas 2020 jersey, the painters and sketch artists looked to modernise iconic design elements of historic SFA jerseys, by creating a hand-painted contemporary interpretation of the classic look.
The new SVFF jersey unites class and modernity, featuring a clean and minimalist look to place the focus on the artwork graphic of the sleeves. A progressive interpretation of the Swedish flag gives the shirt a fresh and clean feel, while a ‘Sverige’ detail on the back of the neck rounds of the sleek and stylish design.
The UEFA EURO2020TM Federation jerseys will be available to purchase online, in adidas retail stores and selected retailers from today.
For further information please visit adidas.com/football or follow @adidasfootball on Instagram or twitter to join the conversation.
About adidas Football
adidas is the global leader in football. It is the official sponsor / official supplier partner of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Confederations Cup and the UEFA Champions League. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich and Juventus. Some of the world’s best players also on the adidas roster are Leo Messi, Paul Pogba, Gabriel Jesus, Mohamed Salah, Roberto Firmino, Paulo Dybala, Thomas Müller, James Rodríguez, Diego Costa and Mesut Özil.