adidas News Site | Press Resources for all Brands, Sports and Innovations : FUTURECRAFT
When we started out with Futurecraft it was to set us on a journey. To do things that haven’t been done before.
 
 
Futurecraft thrives at the intersection of art, design, science, and humanity to create something better than just future tech. It’s a human approach, connected to people, their culture and beliefs. Solving problems by hacking, prototyping, breaking, questioning. Wide open to new influences, perspectives, collaborations. Combining ideas and innovations to create real impact for the athlete in their game, life, and world.
 
Everything Futurecraft we put out is to show where we are headed, the possibilities, the opportunity. To show people what we can do together to shape the future. This is our journey from where we are to what could be.
When we started out with Futurecraft it was to set us on a journey. To do things that haven’t been done before.
 
 
Futurecraft thrives at the intersection of art, design, science, and humanity to create something better than just future tech. It’s a human approach, connected to people, their culture and beliefs. Solving problems by hacking, prototyping, breaking, questioning. Wide open to new influences, perspectives, collaborations. Combining ideas and innovations to create real impact for the athlete in their game, life, and world.
 
Everything Futurecraft we put out is to show where we are headed, the possibilities, the opportunity. To show people what we can do together to shape the future. This is our journey from where we are to what could be.

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