- adidas will donate €1 for every ten minutes of activity logged, between 12th and 25th of May on the adidas Running app or Strava – up to a total of €1.5 million – to a select number of projects around the world
- A continued partnership with Common Goal and UN Climate Change, will help to drive impact through local community projects that upgrade and implement infrastructure and deliver education programmes on sustainability
- A supporting film series called “Why I Move”, featuring Valentina Höll, Ferdinand Omanyala, Massy Arias and Alexis Mac Alister, helps outline the importance of local sporting facilities
Today, adidas announces its latest edition of Move For The Planet - the annual initiative that focuses on making sports facilities more resilient against extreme weather conditions, across the globe. By inspiring everyday athletes to track movement, funds are raised to help deliver sustainability education and help improve the places that sport is played.
For every ten minutes of relevant activity logged in the adidas Running app – or, for the first time, Strava - between 12th-25th May, adidas will donate €1 - up to a total of €1.5 million - to several projects across the globe. Participants can choose from over 100 trackable sports and movements including running, swimming and wheelchair rugby – and add to the 400,000,000 minutes of movement already logged since the initiative began in 2023.
Working with its partners – Common Goal and UN Climate Change - adidas will donate the funds to implement and upgrade infrastructure for communities impacted by extreme weather. This includes weather-resistant facilities – such as water harvesting and purification systems introduced into projects such as United Through Sport in South Africa and waste management processes like the system implemented through Enabling Leadership in India.
The funds raised also provide accessibility to an education platform for global NGOs and organizations, that enable education on more sustainable actions – using the power of sport to help ensure its future in communities. This year, it will directly impact projects such as Girls United in Mexico, El Rio in Colombia, Red Deporte in Spain and United Through Sport in South Africa.
Since its inception, Move For The Planet has helped introduce sustainability education programs to over 8,000 individuals and over 23,000 people have had access to improved sporting facilities across all participating projects.
Ashley Czarnowski, Senior Director, Global Purpose Marketing at adidas said: “We’re delighted to welcome back Move For The Planet for a third year. It’s an extremely important initiative that helps to support sporting communities facing the effects of extreme weather. With the continued expansion of sports and projects included in Move For The Planet, we can’t wait to see the movement and impact grow even further. This year we are calling for the adidas community to be catalysts for action; motivating the people in their lives to join in and get moving.”
To help inspire more movement, a new roster of global adidas athletes join Move For The Planet for the first time. This will include FIFA World Cup winner Alexis Mac Alister, Downhill Mountain Bike World Cup Champion Valentina Höll, Commonwealth Games gold medallist Ferdinand Omanyala and renowned health and fitness coach Massy Arias. Featuring in a series of short films inspired by their own connection to foundational sporting spaces, each athlete outlines the communities that rely on them, and the role these facilities play for the next generation of athletes.
Rute Caldeira, Head of Impact at Common Goal said: “Move for the Planet exemplifies the power of collaboration in driving the urgent action needed to make sports facilities more resilient. This partnership is invaluable to us, as it combines innovation with impact. Leveraging sports-for-good organizations, deeply rooted in the fabric of their communities, is a game-changing strategy in our approach to this goal. Over the past two years, Move for the Planet has delivered transformative results, enabling real and lasting improvements in some of the most resource-scarce regions of the world. We’re thrilled to continue this vital work into a third year, building a brighter future for the communities who need it most.”
Lindita Xhaferi-Salihu, Sports for Climate Action Lead at UN Climate Change, said: “This partnership aims to strengthen sustainability knowledge and action within the sports community, as it brings together diverse expertise and best practice case studies to sport organizations and sport NGOs. By sharing perspectives, needs and collaborating on solutions, we can drive positive change, strengthen communities, and create lasting impact through sport.”
Participants can sign up for Move For The Planet following the steps outlined on this link or to find out more information on the initiative itself, please visit www.adidas.com/movefortheplanet.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 23.7 billion in 2024.
About adidas’ Move For The Planet
This year, adidas is continuing its partnership with Common Goal, a global impact movement that aims to shift people towards a more sustainable future through the possibility of sports. The outfit unites community organizations, athletes, clubs, brands and other stakeholders to collaborate towards the well-being of the planet and its people.
In addition to its work with Common Goal, adidas is continuing its partnership with UN Climate Change - the United Nations entity tasked with supporting the cooperation and international response of national governments to the global climate crisis. Through this partnership, an accessible education platform is provided for global NGOs and sports organizations, that drive education on more sustainable actions – using the power of sport to help ensure its future in communities.
Through the funds raised, programmes such as Organization Earth, which develops and instals infrastructure to deliver community-driven change, have replaced concrete sports pitches with turf and upgraded existing on-site facilities to create safe spaces for grassroots sports.
Numerous global community projects have previously benefited from Move For The Planet since it began, such as Fútbol con Corazón in Colombia and ISF Cambodia in Cambodia, Game in Lebanon, and the U.S. Soccer Foundation. This year sees the introduction of three new initiatives - Girls United in Mexico, El Rio in Colombia, Red Deporte in Spain and United Through Sport in South Africa – as well as continuing to work with Youth Football Club Rurka Kalan and Enabling Leadership in India, Love Fútbol in Brazil, Football for All in Vietnam, Tiempo de Juego in Colombia and Organization Earth.
About Common Goal
Common Goal is a global network with over 20 years of sport-for-good experience, using the unique cultural and financial influence of sport to drive social and environmental change. By uniting athletes, teams, brands, and organisations, Common Goal connects grassroots initiatives with elite-level influence to create a more equitable and sustainable world.
Guided by the belief that the power of sport can—and will—change the world, Common Goal is committed to dismantling inequality and building a better future for people and planet. Learn more at www.common-goal.org
About UN Climate Change
The UNFCCC Secretariat (UN Climate Change) is the United Nations entity tasked with supporting the global response to the threat of climate change. UNFCCC stands for United Nations Framework Convention on Climate Change. The Convention has near-universal membership and is the parent treaty of the 2015 Paris Agreement. The ultimate objective of the UNFCCC is to stabilize greenhouse gas concentrations in the atmosphere at a level that will prevent dangerous human interference with the climate system.