adidas announced today that Ethan Holliday, the nation’s #1 high school baseball recruit and one of the most highly anticipated prospects in years, has joined the brand as its first baseball NIL athlete. This historic signing solidifies adidas’ commitment to shaping the future of the sport and growing its Dugout roster with top-tier, next-generation talent.
Holliday, a 6’4” standout infielder from Stillwater, Oklahoma, has been a dominant force on the field throughout his high school career. Heading into his senior season, he is widely regarded as one of the best high school baseball players in the country, boasting a powerful left-handed swing and tremendous versatility in the field. Ethan’s signing also builds on his family’s legacy with adidas, as older brother Jackson Holliday, the #1 overall pick in the 2022 draft and current rising star in Baltimore, is also a member of the adidas Dugout roster.
“Signing with adidas was a no-brainer,” said Ethan Holliday. “Seeing my brother sign with adidas as a young player was special for our family, so to now have this opportunity myself is incredible. I’m honored and thankful, and I truly believe working with adidas will help me take my game to the next level and reach the goals I’ve set for myself.”
As part of this partnership, Ethan will debut the ADIZERO Edge+, adidas’ latest cleat designed for speed and agility. The ADIZERO Edge+ represents the pinnacle of adidas’ performance-driven design, underscoring the brand’s mission to empower athletes at every level of the game.
Ethan joins a growing roster of powerhouse adidas Dugout athletes, including MLB stars Julio Rodriguez, Trea Turner, Corey Seager, Teoscar Hernandez, Anthony Volpe and more. With this signing, adidas continues to strengthen its footprint in baseball, fostering a community of athletes who exemplify excellence, innovation, and leadership both on and off the field.