Announcing Ninja Collaborative “Embrace The Grind” Collection

Last year Ninja made history when he was announced as adidas’ first ever eSports athlete. Today, the global superstar steps forward with a collaborative footwear and apparel collection inspired by the notion that the challenges you face are all part of the journey to becoming better. Honing in on the building blocks of Ninja’s identity, the collection encourages the wearer to never settle and Embrace The Grind in order to work towards their goals.

For his latest collaborative collection with adidas Originals, Ninja chose to work with the forward-thinking ZX 2K BOOST silhouette. Designed to make every step feel good, the striking sneaker features a breathable mesh upper with TPU overlays and a full length BOOST outsole, which is complimented by an external heel counter and a brand new outsole pattern. Bringing Ninja’s personality to the fore, the ZX 2K BOOST sneaker is available in four vibrant colorways: Blue with White accents, Pink with Red accents, White with Grey and Pink accents, and Yellow with Black accents.

Moving to apparel, the collaborative collection strips things back to the essentials, focusing on the comfort and style of classic Three Stripes looks, with premium executions and heavier weight fabrics. Designed with gaming in mind, each detail throughout the collection has been carefully crafted to look as good on stream as in person.

With this in mind, the Ninja Hoodie is composed of heavy cotton and features glow in the dark trims, as well as a Ninja tattoo graphic on the forearm. The cozy sweatshirt is then made up in four colorways: Black, Blue, White, and Pink. Next, the Ninja Tee features a subtle all over tonal graphic pattern, glow in the dark details, and a heightened collar with ‘Time In’ embroidered in contrast stitching. The game-ready tee is then made up in Pink, Yellow, Blue, White, and Black colorways. Finally, rounding out the apparel offering, is the Ninja Pant. Composed of soft French terry cotton, and featuring double pockets, as well as glow in the dark trims, the pants are offered in Black, Blue, White, and Pink.

Speaking on the collection, Ninja explains his unique vision: "It’s all about embracing the grind. For me that means having an unwavering commitment to your craft. So, when it came time to create the apparel

I decided to incorporate details like glow-in-the dark trims because gamers are often sat in dimly lit spaces, up all night trying to get better. I really wanted to acknowledge what it takes to pursue your goals and empower those who are putting in the work."

Available in both adult and kids sizes, the latest adidas and Ninja collaborative collection launches worldwide on December 6th at adidas.com/ninja.