Having previously partnered on a number of collaborative collections, including takes on Tennis culture, Japanese Wrestling style, and a selection of iconic adidas silhouettes, this December, Brain Dead and the brand with the Three Stripes return to present a head-to-toe nostalgic capsule.
Channeling the bold sporting and video game energy of the 2000s, the latest adidas Originals x Brain Dead collection delivers a full head-to-toe offering. The collection features reflective silver elements and shaped panels inspired by the adidas archive for apparel, along with two standout retro-futuristic silhouettes, also inspired from the adidas archive, complemented by matching accessories.
The apparel offering boasts a number of key pieces, including a Japanese Noragi inspired Climacool track top and matching track pants, a metallic football-esque jersey and matching shorts, and an all over print goalkeeper jersey, as well as a track top, track pants, and a t-shirt. Each piece features Brain Dead graphics and custo crests. Rounding out the collection in the form of accessories are a sling bag and beanie.
The footwear selection focuses on two silhouettes: the Climacool 2 and the Taekwondo Mei. Born in 2003 as the followup to the OG adidas Climacool sneaker, the Climacool 2 saw the silhouette updated with a futuristic vent system. Now, Braindead has brought its distinct aesthetic sensibility to the silhouette, featuring metallic vents, reflective green mesh, and yellow accents. The Taekwondo Mei Brain Dead, meanwhile, features a black upper with white stripes and an off-white outsole.
Brain Dead and adidas Originals have produced a line of two collectibles inspired by classic video game culture, blending nostalgic aesthetics with the brand’s signature surreal style. These limited-edition figures capture the playful, experimental spirit of the early 2000s and will be raffled exclusively on CONFIRMED, running for the duration of the collection’s availability. While the collection can be purchased directly, the collectibles can only be won via raffle.
Arriving in limited quantities on December 18th, the adidas Originals x Brain Dead collection is available via CONFIRMED, select adidas stores, select retailers, and on wearebraindead.com.
About Brain Dead:
Brain Dead is a creative studio with deep ties to the fringe.It is a global collective of artists, designers, musicians, filmmakers, and general creatives. Brain Dead is not one person, nor is it one idea. It sits in the space between people, culture, entertainment and product. The initial ideas for Brain Dead were conceived in 2015 where CEO and Creative Director, Kyle Ng, quickly recognized a hole in the contemporary apparel market for presenting the culture he cared for in a purposeful way. The “culture” of streetwear of the day had become too masculine, contemporary luxury mens and womenswear too plagiaristic; while the leading successful brands in the marketplace had turned to pumping out mundane fast fashion that lacked any meaningful purpose. To create an impactful brand that truly represented Kyle’s interests meant creating apparel that was secondary to the culture that informed it. In most instances that meant building the surrounding culture first; from the campaigns surrounding the product, events coordinated for launches, and graphical references chosen, everything needed to speak to the intersection of a hodgepodge of sub-culture in art, music, literature, sport, and cinema that became foundationally “Brain Dead”. Brain Dead is at its best an occupation of a space one step inside the fringe of subculture; a willingness to share the outsiders influence with a broader audience and stand proudly for it.
About adidas Originals:
Inspired by the rich sporting heritage of adidas - one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel - adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on the courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.