adidas Originals and Edison Chen present a bold new chapter in their evolving partnership with the launch of the CLOT Stan Smith Beaded by Edison Chen, redefining who belongs - and what's allowed - within the traditionally exclusive worlds of sport and style.
Edison Chen continues to push the boundaries of uniting East and West through contemporary fashion-forward designs, utilizing the iconic Stan Smith silhouette as the foundation for a statement of cultural disruption and creative rebellion. This collaborative footwear showcases meticulous craftsmanship through distinctive beaded detailing, transforming the legendary tennis shoe into new heights of luxury and artistry.
Set against the backdrop of a country club, the accompanying campaign teaser starring Edison Chen and Hoyeon will challenge the codes of etiquette, uniformity, and access. Here, rules are rewritten and not followed. The footwear becomes a tool for expression, and a space traditionally reserved for the few is reclaimed through confidence, creativity, and attitude. The campaign will be loud, visual, and uncompromising, capturing what happens when heritage is disrupted, and space is claimed on new terms.
Through this partnership, Edison Chen continues to demonstrate how fashion can serve as a bridge between cultures, creating pieces that honor tradition while boldly stepping into the future.
The CLOT Stan Smith Beaded by Edison Chen is now available for signups on the CONFIRMED app and will be in stores on June 21st.
adidas.com/edisonchen
@adidasOriginals
About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About Edison Chen
Edison Chen is a leading cultural force internationally thanks to his all-encompassing approach towards fashion, art, music and more. Since breaking out in 2000, he has starred in some of Hong Kong’s most influential films, as well as building a successful career in the music industry. Never one to rest on his laurels when it comes to creative expression, Edison founded CLOT in 2003 as a Hong Kong-based streetwear label with the aim of bridging the East and the West through thoughtfully designed apparel and goods. As CLOT’s Creative Director, Edison has crafted a uniquely recognizable aesthetic that seamlessly marries Chinese traditional motifs with contemporary streetwear, in the process partnering with esteemed international brands to create sold-out collaborative designs.
Under Edison’s tenure, CLOT has also spun off into CLOTTEE, a diffusion line inspired by the energy of the newer generations, and JUICE STORE, an all-encompassing fashion and lifestyle store that maintains a presence in Hong Kong, Shanghai, Taipei, Chengdu, Guangzhou, and Los Angeles. CLOT has also previously exhibited at New York and Paris Fashion Week.
About CLOT®
First established in 2003, CLOT is a pioneering streetwear label and the brainchild of Edison Chen. Conceived from the desire to bridge East and West through thoughtfully-designed apparel and goods, the brand takes its Chinese roots to a worldwide stage, modernizing, reinterpreting, and splices motifs from traditional Chinese culture with bold graphics, exaggerated silhouettes, and a dynamic energy reflective of the new youth of Asia. CLOT has since partnered with leading global brands in various genres to create sold-out collaborations, solidifying its international presence in the process.
CLOT's vision for a borderless culture of streetwear is further manifested in JUICE, a fashion and lifestyle retailer that expresses an all-encompassing aesthetic through its curation of apparel, home goods, and more. Located in major cities around the world, JUICE can be found in Hong Kong, Shanghai, Chengdu, Guangzhou, Taipei, Taichung, Los Angeles, and online.