adidas NEWS Site : adidas Originals by Pharrell Williams Launching Limited Chinese New Year Hu Pack

adidas Originals by Pharrell Williams Launching Limited Chinese New Year Hu Pack

  • 22-JAN-2019
  • HERZOGENAURACH
Maintaining their commitment to inspiring creativity through sport and design, Pharrell Williams and adidas Originals deliver the PW CNY pack, featuring special Chinese New Year make-ups of the SolarHu Glide and BYW models.
 
Poignant odes to Chinese culture feature throughout the design of each sneaker. Taking inspiration from Chinese color symbolism both shoes are made up in predominantly red uppers with gold embellishments, seeking to bring good fortune and happiness to the wearer in the New Year. Continuing this theme, the SolarHu Glide CNY features an embroidered ‘Fú’ symbol on its upper, which is traditionally placed upside-down on the doors of Chinese homes in order to bring prosperity to the household. Similarly, the BYW CNY features the word ‘ambition’ embroidered across both the left and right uppers, inspiring its wearer to remain determined throughout the coming year. 

Featuring a red and black knitted upper combined with a full length BOOST sole, the SolarHu Glide CNY seamlessly blends striking visual tones with unparalleled performance running technology. Meanwhile, boasting a blend of soft breathable knit fabrics atop a split sole with white BOOST heel tooling, the BYW CNY model represents the pinnacle of comfort and aesthetic design.
 
The adidas Originals By Pharrell Williams Chinese New Year Hu Pack will release globally on Saturday, January 26th.

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