adidas Originals teams up with Fiorucci for a Second Iconic Collection

Following the success of their recent collab, adidas Originals and Fiorucci have teamed up once more to create a bigger, bolder range. This fresh, new collection is inspired by the ultimate summer holiday wardrobe for an island getaway.

 

 

This second drop from adidas Originals and Fiorucci has once more managed to harness the synergy between the two iconic brands to highlight their shared vision. The collection focuses on classic adidas pieces reworked with a Fiorucci heritage twist and takes historic, optimistic graphics from Fiorucci, combining them with adidas Original’s timeless, iconic silhouettes. The result is a joyous capsule collection which celebrates the integrity and classic style of both brands.

 

The collaboration was born out of Fiorucci and adidas’ shared vision and desire to utilise design aesthetics to push the boundaries of creativity in order to champion youth culture and empower women. The collection celebrates both brands’ dedication to injecting vibrancy, joy, comfort and attitude into women’s clothes.

 

Both brands pride themselves on inclusivity, and the endless, unfaltering power and importance of youth culture. “adidas and Fiorucci are authentic brands and have been trailblazers over the years,” says joint Fiorucci CEOs Janie and Stephen Schaffer, “I think both brands are uniquely positioned to talk to today’s millennial woman and generation Z.”

 

All the pieces are drenched in the fun-loving, endless summer aesthetic that Fiorucci champions, combined with the timeless designs of adidas Originals. “The Fiorucci graphic archive remains one of the richest and most innovative, continually reinventing its vibrant language with a nod to the original visuals from the 80’s spread across t-shirts, magazines, posters and beyond,” the adidas team explains. “It felt like a very natural match between the two brands.”

 

 

 

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.