adidas is recognized not only as a global pioneer among sports brands but also as a continuous influence in culture, fashion, and creativity. Marking the 20th anniversary of adidas Creation Center Shanghai, the brand proudly joined Shanghai Fashion Week as an official partner with the special unveiling of ”adidas Presents: POWER OF THREE”
This multi-faceted initiative begins with a standout runway show on the final day of the fashion week. Following the show, the brand’s Fashion Hub offered immersive fashion experiences for assembled guests. The public could also preview the upcoming collection, allowing them to explore the brand's rich fashion heritage while engaging in a set of specially created activations.
To provide a tangible and modern experience, the runway pieces are set to be available for immediate purchase during the event; transforming the iconic Three Stripes from a classic symbol into a dynamic medium for cultural expression, attitude, and community connection.
Two Decades of Creation Center Shanghai: Reimagining the Three Stripes in China
For the past twenty years, Creation Center Shanghai has served as the creative heartbeat of adidas in the local market. Creation Center Shanghai has achieved numerous milestones, delivering an extensive range of footwear and apparel tailored for the China market while fostering deep collaborations with local artists, athletes, and cultural institutions to showcase local creativity, even onto the global stage.
Leveraging the 2025 Shanghai Fashion Week platform, Creation Center Shanghai revealed its fresh vision, presenting a collection of creative products curated by the local team. These pieces, blending sport performance with fashion aesthetics, underscore the brand's deep commitment and groundbreaking progress in the China market. The grand runway show, featuring over one hundred looks, showcased the formidable power of local design talent and celebrated the brand's strong relationship with the domestic creative community.
The Runway Show: A "POWER OF THREE" Fashion Manifesto
On the evening of October 16, adidas took the finale stage of Shanghai Fashion Week with a powerful runway presentation built around the theme “POWER OF THREE”. The show aims to transform the classic Three Stripes into a symbol, uniting with a new generation of creatives spanning music, film, and street culture to express the multifaceted energy of the brand.
Inspired by the philosophical concept of " Power Of Three", the narrative delivers a timeless statement of brand spirit. Guests were immersed in an atmosphere where avant-garde speed, Eastern sounds, street energy, and cross-cultural collaborations converged creating a sartorial journey from vintage sport fields to modern urban landscapes. This was more than a fashion show; it was a bold experiment through cultural expression.
Fashion Week "See-Now-Buy-Now" Collection
Simultaneously with the runway presentation, adidas implemented an innovative see-now-buy-now opportunity, allowing consumers to purchase the new styles during the show, creating a seamless bridge from the runway to the street. Designed with sharp fashion intuition and innovative courage, the exclusive collection will be available for a limited time only during the fashion week.
Availability:
- October 16: Exclusive early access via adidas Tmall official store Live Stream.
- From October 17: Limited-time release at adidas Originals flagship stores on Anfu Road (Shanghai) and Taikoo Li (Chengdu), the Beijing Sanlitun Brand Center, Exclusive Fashion Week Retail Pop-up, and via the CONFIRMED app.
Brand Fashion Hub: A Hub of the Three Stripes Energy
The adidas Fashion Hub, open from October 17th to 19th, served as the core venue after the fashion show. Different from traditional showroom formats, the Fashion Hub is an integrated space combining brand archives, future product previews, collaboration projects and interactive experiences. It is designed to showcase brand’s forward-looking trends while offering the public a fully immersive journey of the adidas Fashion Week atmosphere.
In collaboration with leading media partner HYPEBEAST, adidas also presented a retrospective exhibition of "A 20-Year Journey of Chinese Street Culture". The setup included an iconic SUPERSTAR studio, allowing guests to capture professional portraits inspired by the recent adidas Originals The Original Icon: Superstar global campaign.
Adding to the fashion week project, adidas brand ambassador GALI made a special appearance at the venue to debut his FW25 collaboration with the brand. Featuring a dedicated PUFFY SHELL concept zone, GALI presented a dynamic fusion of music and fashion during this cultural moment of Fashion Week.
“adidas Presents: POWER OF THREE” is more than a seasonal statement. It is a culture statement for the future. On the 20th anniversary of its Creation Center Shanghai, adidas uses the Three Stripes as a foundation to fully unleash original creativity, connecting past and future, and linking the local with the global. From the runway spectacle to limited edition products, and from the creative hub to cross-industry collaborations, adidas is igniting infinite possibilities through the "POWER OF THREE."
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 23.7 billion in 2024.