Donald Glover and adidas Originals officially launch Donald Glover Presents
- LOS ANGELES
- Donald Glover Presents is the creative partnership between the multi-talented artist and iconic sportswear brand
- Glover re-imagines classic adidas footwear styles, the Nizza, the Continental 80, and the Lacombe
- Donald Glover Presents is a new series of short films, starring Glover and award-winning Actress-Comedian and Executive Producer Mo’Nique, created by Glover with Royalty and produced by Mamag Studios
Donald Glover Presents reimagines three classic adidas styles, the Nizza, the Continental 80, and the Lacombe, in subtle, tone-on-tone white canvas. With a focus on the personal narrative that worn-in sneakers can hold, and the wealth of experiences they bear, the collection is inspired by subtle imperfections.
"Rich is a concept,” said Donald Glover. “With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like."
- Lacombe ($90)
- Nizza ($80)
- Continental 80 ($100)
‘Donald Glover Presents’ Film credits –
- Starring Donald Glover and Mo’nique with a cameo by Na-Kel Smith
- Story and concept by Donald Glover with ROYALTY
- A Mamag Studios Production
- Directed by Ibra Ake
- Co-Written by Sam Jay and Jamal Olori of Royalty
- Creative Consultancy by Sing J Lee for Mamag Studios
- Produced by Sylvia M Zakhary for Mamag Studios
- Co-Produced by Wolf Taylor and Fam Rothstein for Wolf and Rothstein
- Co-produced by Stephen Glover of Royalty
- Wardrobe Stylist by Simon Rasmussen with Style consult by Shanice Castro
About adidas Originals:
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About Mamag Studios:
Mamag Studios is an award-winning creative agency and production company founded by Sylvia Zakhary in 2016. The studio offers a body of work that acutely focuses on cultural authenticity and disrupts social narratives within commercial and entertainment spheres, bridging the needed gap between culture and commerce. The studio most recently launched the Google Pixel 3 global campaign starring Donald Glover and is also known for the Emmy-nominated mini-series, Great Performers starring the likes of Lakeith Stanfield and Olivia Coleman. Other collaborations by the studio also include Pepsi, Mercedes Benz, and LVMH, amongst others. Mamag has offices in New York and Los Angeles.