The Continental 80 silhouette returns for the Spring Summer 19 season as a symbol of democratic design for the contemporary sneaker wearer. Now an established icon within the adidas Originals repertoire, the silhouette sees a simple, unrefined aesthetic brought forward from the archives straight to the present.
Harking back to the brand’s legacy of iconic court style leather sneakers, the Continental 80 sneaker takes inspiration from archival 80s training shoes, offering a fresh look at vintage aesthetic while updating proportions and materials. The silhouette is defined by its versatility, embodying the notion that sometimes simplicity can be the boldest attitude.
Bringing his signature style to the franchise, the new Continental 80 campaign is shot by British-Ghanaian photographer and creative Campbell Addy. Featuring a diverse cast of models, each with their own unique sense of style, the campaign aptly demonstrates the silhouette’s universal appeal and the quintessential attitude that comes with wearing it.
Respecting its heritage whilst looking toward the future, the Continental 80 silhouette returns in a number of striking new colorways. With eye-catching lines and bold color-blocking, the Continental 80 model takes democratic design to the next-level for season. Combining an instantly recognisable super-soft leather upper with a double cup-sole, the sneaker represents a benchmark for style and comfort.
Serving as a symbol for bold democratic design and versatility firmly establish the Continental 80 shoe as an icon within the adidas Originals offering.