adidas NEWS Site : adidas and Eddie Huang reveal Chinese New Year ULTRABOOST

adidas and Eddie Huang reveal Chinese New Year ULTRABOOST

  • 04-FEB-2019
  • adidas and Eddie Huang debut limited edition Ultraboost model in celebration of Chinese New Year
  • The re-imagined style combine’s Eddie’s passion for streetwear, culture and food through different design elements
  • The shoe will be revealed tomorrow in Downtown Los Angeles through an exclusive friends and family Chinee Boyz BBQ celebration
Tomorrow, adidas and Eddie Huang will officially reveal a special edition Ultraboost model in celebration of the Chinese New Year. Inspired by traditional New Year elements, the re-imagined Ultraboost incorporates authentic elements and design cues to pay homage to the Year of the Pig. The three stripes brand enlisted the help of Eddie Huang to memorialize the significant calendar moment, allowing the food connoisseur and streetwear figure to redesign one of adidas’ most recognizable silhouettes. 
"Chinese New Year is a day to gather with friends, fam, old spirits, and new.” said Huang. “Open your doors, open your windows, sweep out last year's luck and welcome in the new. As an overseas Taiwanese-Chinese, my favorite part of Chinese New Year has always been introducing our culture and values to friends. With adidas, I wanted to honor Chinese New Year in a way that resonates will all generations. The Ultraboost is meant to commemorate the holiday in a modern way.” 
To honor the Year of the Pig the remixed Ultraboost features a bold red knit upper, peppered with pink accents. A Chinee Boyz BBQ sockliner meets a pig suede tongue emblazoned with a panda—referencing Huang’s self-proclaimed “Human Panda” nickname. Citing Eddie’s certified chef status, the Ultraboost also incorporates a kitchen ready non-slip, water-resistant heel finished with gold metal lace tips and a gold hanger plated outsole. Each pair has been stamped with a Chinese character that reads “Good Fortune”. The limited edition kit which will only be available in the US and Canada is complete with a custom dust bag that features Chinee Boyz BBQ branding. 
The Ultraboost Eddie Huang CNY will be available beginning on February 7th and will retail for $200 USD.
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