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14-Nov-2017
adidas Revolutionizes the Football Cleat with the Intro of the adizero Primeknit

adidas Football today unveiled the evolution of the lightest cleat in football with the introduction of the adizero 5-Star 7.0 Primeknit. Reengineered and redesigned for football’s fastest...

02-Sep-2019
adidas Golf Introduces Waterproof TOUR360 XT Primeknit

adidas is continuing to push the boundaries in golf footwear. Today, adidas Golf unveiled the TOUR360 XT Primeknit, which features a waterproof knit upper, giving players a new level of comfort without sacrificing any performance on the course. Golfers want a shoe that is comfortable above anything else. When they walk off the 18 th green, they want their feet to feel as fresh as they did when they stepped onto the first tee. The premium knit upper in the TOUR360 XT Primeknit ($180) gives...

28-Dec-2018
adidas Unveils the 2019 adizero 8.0, Freak Ultra & Primeknit A1 Football Uniforms for the 2019 All-American Bowl

adidas Football today unveiled the 2019 adizero 8.0, Freak Ultra and Primeknit A1 Football Uniforms for the 2019 All-American Bowl on Saturday, January 5 th , at 1pm EST on NBC. The game features 100 of the best high school players in country in an annual East vs. West matchup every January in San Antonio’s Alamodome. Videogames can have bugs, anomalies, glitches, unlocked achievements and even cheat codes that can have a jaw-dropping effect on gameplay. Those same types of things can happen...

13-Feb-2018
adidas unveils evolved UltraBOOST and UltraBOOST X Silhouettes, featuring a brand-new Primeknit Construction

Herzogenaurach, February 13th, 2018 – adidas Running releases new pinnacle performance innovations, the updated UltraBOOST and UltraBOOST X,designed to push the boundaries of running technology and provide the ultimate running experience. Fusing the past and future, as well as adidas’ most advanced technologies, the new silhouettes are engineered for unparalleled movement, precision and fit. To support the new footwear, adidas Running presents Energy From The Ground Up – a campaign designed...

28-Dec-2017
adidas to debut the Primeknit A1 Football uniform for the 2018 Army All-American Bowl

adidas Football today unveiled the evolution of compression uniform system with the new Primeknit A1 Football Uniform, which will make its on-field debut at the 2018 Army All-American Bowl on...

10-Dec-2019
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Yecheil

adidas + KANYE WEST announce YEEZY BOOST 350 V2 Yecheil. It will be available globally in adult, kids, and infant sizes on December 20, 2019. Recommended retail price $220 adult, $160 kids, $140 infant. The YEEZY BOOST 350 V2 Yecheil features an upper composed of multi-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. Reflective threads are woven into the laces. The midsole utilizes adidas’ innovative BOOST™ technology. The YEEZY BOOST 350 V2...

09-Dec-2019
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Yeezreel

adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Yeezreel. It will be available on December 14, 2019. Recommended retail price $220. The YEEZY BOOST 350 V2 Yeezreel features an upper composed of two-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. The midsole utilizes adidas’ innovative BOOST™ technology. The YEEZY BOOST 350 V2 Yeezreel will be available on adidas.com/YEEZY , on the adidas app in North America and Europe, on YEEZY SUPPLY, and...

27-Nov-2019
adidas Running reveals adidas ULTRABOOST 20, Celebrating Partnership with ISS U.S. National Lab

Today, adidas Running reveals the adidas Ultraboost 20 in partnership with the International Space Station (ISS) U.S. National Laboratory, once again revolutionizing its iconic leading performance running shoe. Drawing parallels with the construction of a space shuttle in which every part has a unique purpose, each element in the adidas Ultraboost 20 has been maximized for a specific performance-driven function, allowing athletes to elevate their performance to new heights. Spacerace...

26-Nov-2019
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Black

adidas + KANYE WEST announce YEEZY BOOST 350 V2 BLACK. It will be available globally in adult, kids, and infant sizes on November 29, 2019. Recommended retail price $220 adult, $160 kids, $140 infant. YEEZY BOOST 350 V2 Black features an upper composed of re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. Reflective threads are woven into the laces. The midsole utilizes adidas’ innovative BOOST™ technology. The YEEZY BOOST 350 V2 Black will be available...

11-Nov-2019
adidas Announces Running Capsule Collection With Wood Wood

Over the course of the season, four unique running capsule collections created with four diverse global partners will drop at select retailers around the world. The first release of the adidas Run City Pack comes from Danish fashion/lifestyle brand Wood Wood. The brand applies their Scandinavian sensibility to an entirely knitted women’s running collection that encourages its wearers to ‘get lost’ in the true sense of the words – both physically and mentally. Running offers unparalleled...

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