- adidas presented its first-ever regional runway show in Saudi Arabia
- The SS25 Sportswear Collection offers a contemporary take on traditional Saudi garments through sportswear fashion
- Kaf by Kaf featured one-of-a-kind art pieces inspired by the Kingdom’s rich football history
- The adidas and Kaf by Kaf collection will be available to purchase as a global collection in Feb 2025
adidas hosted its first regional runway show on October 16th, in partnership with Saudi fashion label Kaf by Kaf – part of Saudi 100 brands initiative - revealing the Spring-Summer 2025 Sportswear Collection ahead of Riyadh Fashion Week. The SS25 Sportswear Collection, designed by Kawthar Alhoraish, the creative force behind Kaf by Kaf, showcases a fusion of Saudi Arabia’s traditional clothing with contemporary athletic style.
The collection emphasizes versatility with unisex pieces, inspired by iconic garments such as abayas and headscarves. It incorporates modern elements while maintaining the essence of traditional designs, offering a range of stylish options from comfortable loungewear to performance attire. Highlights include the Football-Inspired blokecore tee, featuring a bold adidas sportswear graphic and a premium flat knit rib collar, capturing the playful spirit of self-expression and experimentation.
The Classic track top stands out with its vibrant all-over print and classic ribbed details, making it a versatile staple for any wardrobe. Complementing this are the classic trackpants, which blend comfort with modern aesthetics, featuring cargo pockets and zipped side pockets for practicality.
For modern modesty, the elongated cover-up abaya offers full coverage with an open-front design, blending solid color panels with vibrant prints and classic 3 stripes adidas branding. Additionally, the collection includes a lightweight headscarf crafted from airy materials for a comfortable fit, along with a long dress featuring a sporty flat knit V-neck collar, racerback design, and convenient side seam pockets.
Bilal Fares, SVP and GM adidas EMC, shared his excitement: "We’re proud to have hosted our first-ever regional runway show. Through our partnership with Saudi Fashion Commission and Kaf by Kaf, this continues our strong ambitions and commitment to continuously empower local talent within the Kingdom. We look forward to working with our partners, ensuring that we further create a strong localised product offering to our consumers.”
Kawthar Alhoraish, Founder and Designer of Kaf by Kaf, remarked: “This global collection is a celebration of our shared values—creativity and heritage. With adidas, we’ve created designs that celebrate our traditions while adding a contemporary fashion twist with sportswear. It’s not just about fashion, but about crafting pieces that embody the spirit of Saudi Arabia, blending style, comfort, and cultural identity seamlessly.”
The SS25 Sportswear Collection exemplifies adidas’ commitment to empowering local talent and celebrating the dynamic intersection of fashion and sports, igniting a passion for Saudi Arabia’s rich cultural heritage.
The collection will be available for purchase in Feb 2025 across select adidas stores and sites globally.
About adidas
adidas is a global leader in sportswear innovation, dedicated to pushing the limits of athletic performance and lifestyle design. Through partnerships with leading designers, athletes, and creatives, adidas aims to empower individuals through the power of sport.
About Kaf by Kaf
Kaf by Kaf, founded by Saudi designer Kawthar Alhoraish, is a contemporary fashion brand that honors Saudi cultural heritage while embracing modernity. The brand is known for its distinctive designs that blend traditional and contemporary elements, creating fashion that transcends time and trends.
About Saudi100 Brands:
Saudi100 Brands is a long-term strategic initiative of the Saudi Fashion Commission aimed at supporting generations of Saudi Fashion Brands and contributing to the development of a Sustainable local Fashion industry, to create exciting cultural bridges between the Kingdom and the rest of the world.
The program tackles exciting social responsibility challenges touching Saudi Arabia and the world more broadly such as supporting gender equality, supporting women-empowerment, and supporting small businesses.
To learn more about the Saudi 100 Brands, please visit:
Website: https://saudi100brands.com/ | Instagram: @saudi100brands
About the Fashion Commission:
Founded in 2020, the Fashion Commission is leading the development of the Kingdom’s fashion sector. By driving investment and building robust regulatory frameworks, the commission is supporting the next generation of Saudi fashion talent as they aspire to reach their full potential. The commission is enabling the sector while preserving the Kingdom’s vast heritage in fashion and empowering Saudi fashion designers.
Together with the Ministry of Culture, the commission is working to unlock a thriving cultural sector to preserve and elevate the traditions that make the Kingdom unique.
To learn more about the Fashion Commission, please visit:
Twitter: @FashionMOC (Arabic)
Instagram: @fashionmoc (Arabic)
website: https://fashion.moc.gov.sa/en (English)