Herzogenaurach, March 2018: Inspiring explorers and female athletes alike, adidas by Stella McCartney presents ‘Summer Essentials’, a short film produced by creative duo WIISA featuring New York based fitness guru and entrepreneur Hannah Bronfman, which highlights the brand’s Spring/Summer 2018 Swim Collection.
Shot in Hawaii, the film acts as a moving lookbook, capturing the collection’s key pieces. Made from fabric that features regenerated ECONYL® yarn, her style is elevated with the zebra print of one design, and the retro tonal ombre print of the Swim High Train. Removing the peachy pink Essential Pull On Jacket, featuring pleats and adjustable collars and hem, Hannah dives head first into the water, revealing new terrain.
Climbing the rocky landscape and taking in the beauty of the surrounding cliffsides, Hannah is further captured rocking the mirror blue Bikini Top, designed with a sporty, flattering racer-back with butterfly closure and featuring regenerated ECONYL® yarn. Paired with the white Essential Knit Short and white and gun metal Knit Backpack, she moves along the beach at her own pace.
Discovering the area, she covers up in the Long Hoodie made from organic cotton, paired with the Adissage Sliders featuring a massaging moulded foot bed, as she moves amongst the palm trees.
With over a decade of expertise in combining adidas’ cutting-edge technology with Stella’s signature style, adidas by Stella McCartney reveals a new collection that embodies women’s power, femininity and strenth, with an homage to the ocean.