adidas NEWS Site : adidas Unveils New 2018 Australian Open Collection

adidas Unveils New 2018 Australian Open Collection

  • 03-JAN-2018
  • Herzogenaurach, Germany
  • Melbourne line to be debuted on court by the world’s leading tennis players including Sascha Zverev and Angelique Kerber
  • Melbourne Line inspired by the Australian Open’s beach landscape
  • Available online from 3rd January
Herzogenaurach, Germany 3rd January 2018: As the new tennis season starts with the Australian Open 2018, adidas reveals the latest performance collection to be worn on court by the best in the game.
 
 
The Melbourne Line has been designed to capture the relaxed and laid back nature of the Australian summer. Taking inspiration from Melbourne’s famous coastal city landscape, adidas has created a look that works for the beach as much as the courts. The colour palette of teals and yellows mixed with the casual, slim fit silhouettes delivers a beachwear feel that stands outs from traditional tennis wear.
 
From the men’s collection, ATP no.4 Sascha Zverev will wear a yarn dyed striped tee with dotted yellow / blue ombre effect. Equipped with ClimaLite technology, which sweeps away sweat to keep players dry on court. Paired with ClimaLite stretch woven shorts with contrast colour piping at the pockets and the Ubersonic 2.0 footwear in a brand new Melbourne Line colourway.
 
Dominic Thiem and Jo Wilfried Tsonga will sport the Melbourne polo in semi frozen yellow, which also includes ClimaLite technology, as well as the ClimaLite stretch woven shorts in navy. Jo Wilfried Tsonga will also debut the Barricade BOOST 2018 shoe, the iconic tennis footwear franchise updated for 2018 to be the lightest Barricade shoe ever – providing outstanding support and durability, alongside the latest in BOOST innovation for endless energy return on court.
 
The women’s collection includes a comfortable and lightweight 3 in 1 jumpsuit with mesh back, which will be worn on court by Kristina Mladenovic. Angelique Kerber will wear the Melbourne tank with braided detail on the chest and back, made from soft feeling cotton touch performance fabrics and equipped with Climacool. As well as the Melbourne Hosenrock short, with a flared fit design and Climalite technology.
 
Caroline Hess, apparel designer at adidas Tennis explains: “By focusing on the mood, environment and aesthetic of the city and tournament, we have been able to create a fresh approach to tennis wear with outfits that work for the beach as well as the courts. The adidas Melbourne Line also includes our industry leading technologies such as Climacool as well as UPF 20+ to ensure players are kept cool and protected in the sun.”
 
Sascha Zverev comments: “Melbourne is one of my favourite cities. I find the beach really inspiring and love playing the Australian Open each season. The adidas Melbourne Line has a casual but unique design, with the performance technologies I need to compete in the heat of the Australian summer.” 

The 2018 adidas Australian Open Melbourne Line collection is available online from 3rd January at http://www.adidas.com/tennis.

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