CELEBRATING TENNIS ON PUBLIC COURTS WITH NYC MAG RACQUET
- 07-DEC-2020
adidas and the cult tennis magazine Racquet have teamed up to launch their first ever collection designed to celebrate public court tennis. The adidas x Racquet Public Court collection amplifies the mission of Racquet, founded in 2016 to be the voice of a new tennis boom. Tired of seeing tennis portrayed as a country club sport for elites, Racquet has been building a community of tastemakers and creators in cities around the world, emphasizing when tennis has been on the right side of history—the inclusion and elevation of Black athletes, gender equality and LGBTQ+ representation—and a critical voice when it hasn’t.
Racquet has brought together communities on public tennis courts to reclaim the narrative that tennis can and should be for all, and has dedicated the first collab with adidas to celebrating public court tennis with a collection that was brought to life with all voices in mind. Racquet’s first head of marketing, Sapphire Stubbs, a Black woman with ties to the fashion, music and entertainment world, conceived of the campaign and acted as creative director for our Forest Hills shoot featuring up-and-coming American athlete of color, Katrina Scott, fresh off her sensational Grand Slam debut at the US Open at the Billie Jean King National Tennis Center.
The limited-edition streetwear on- and off-court collection includes a re-issue of the iconic Forest Hills shoe, a performance and court-ready Defiant M and two limited-edition graphic tees born from NYC tennis culture. The Defiant’s soles take direct inspiration from the McCarren Park public tennis courts in Williamsburg, Brooklyn, and the Forest Hills shoe is named after the original location of the US Open, in Forest Hills, Queens. The exclusive collection is available in limited quantities from racquetmag.com and features shoes, tees, a track jacket and polo.
The adidas x Racquet Public Court collection is available now. To enter to win collection pieces sign up here: https://signup.adidas.com/en_US/tennis_racquet
