SUPPORTING WOMEN THROUGH PREGNANCY WITH OUR NEW MATERNITY ACTIVEWEAR COLLECTION

The physical and mental wellbeing that sport brings, doesn’t need to stop during pregnancy. 

Marking another step in making our offering as inclusive as possible, we are launching our first maternity activewear collection. The new essential performance maternity 7/8 tight & maternity tank have been designed to provide comfort through every move. Using lightweight, high-stretch fabric around the belly and chest area the performance-wear pieces grow with the body so the same set of activewear can be worn throughout pregnancy or postpartum.

Many women experience increased body temperature during pregnancy, so the collection uses our signature AEROREADY moisture management technology to keep cool and dry while providing support through all types of movement, from pilates to strength training. And keeping the next generation in mind, the collection has been designed using PRIMEGREEN, a series of high-performance recycled materials.

We are committed to creating opportunities for women to stay in sport and so will continue to innovate and diversify our maternity offering, working with longstanding collaborators like Stella McCartney to create new pieces that have comfort, support and style at the forefront.

The maternity collection is available in most countries from December 4th 2020, with availability to follow in North America starting January 29^th 2021 at https://www.adidas.com/maternity.