12-Nov-2019
12-Nov-2019
Joining Forces: adidas Basketball establishes partnership with Vet Tix
adidas Basketball is partnering with the Veteran Ticket Foundation (Vet Tix), an organization that donates event tickets to current serving military veterans and their families. At last night’s Veteran’s Day game between the Houston Rockets and New Orleans Pelicans, James Harden met with United States Air Force members Kelsey Greenwood and Zachary Klotzman to mark the start of the brand’s unique partnership. To further serve active and former members of the military and their families,...
12-Sep-2019
12-Sep-2019
Free to Create: adidas Embraces James Harden’s individuality with Harden Vol. 4
Today, adidas Basketball introduces Harden Vol. 4, inspired by James Harden’s creative freedom on and off the court. The lightest Harden signature shoe to-date features LIGHTSTRIKE midsole cushioning and a limited-edition colorway from the brand’s new partnership with streetwear designer Daniel Patrick. Harden Vol. 4 is the first in his collection to feature LIGHTSTRIKE, the new super-light midsole that provides the perfect balance of lightweight cushioning and on-court responsiveness....
12-Sep-2019
12-Sep-2019
adidas inspires Self-expression in Sport with New Varsity-style Jacket
adidas unveils the VRCT jacket, a fresh take on the classic varsity look that celebrates team pride and self-expression. Paying homage to the traditional letterman jacket, VRCT features a customizable patch that invites athletes to show the world who they are. Designed to be worn before and after training, VRCT takes reworks an iconic design for a classic bomber aesthetic with a sleek, modern fit. Featuring flexible, lightweight material, the jacket offers maximum freedom of movement, while...
12-Apr-2019
12-Apr-2019
adidas and Marvel celebrate Basketball’s mightiest Heroes with new footwear collection
adidas Basketball and Marvel announced today that they have joined forces to create a limited-edition ‘Heroes Among Us’ collection led by five new footwear designs. Basketball players, like Super Heroes, have alter-egos. Just as Super Heroes don masks, players don uniforms, and each athlete represents a different power and skill. These unique powers, once assembled, create an unstoppable force of good. With the world watching, these heroes take center stage, placing their teams, their cities...
27-Dec-2018
27-Dec-2018
Donovan Mitchell selects aspiring sports writers from his High School to exclusively reveal his first adidas signature shoe, the D.O.N. Issue #1
Donovan Mitchell Selects Aspiring Sports Writers from His High School to Exclusively Reveal His First adidas Signature Shoe Portland, ORE., December 27 – adidas Basketball today revealed a preview of the first signature shoe for NBA stand-out Donovan Mitchell, the D.O.N. Issue #1. To celebrate his momentous journey from young player to starting shooting guard and disrupt the traditional sneaker tease, adidas and Mitchell worked with his alma mater, Greenwich Country Day School in Greenwich,...
08-Jun-2018
08-Jun-2018
adidas Introduces Harden Vol. 2 Day One
Allow us to take you back in time to October 1, 2015. The day James Harden was officially introduced into the adidas family with a truckload of new kicks and his first on-court pair of 3-Stripes,...
13-Apr-2018
13-Apr-2018
1 (800) N13HTMARE
Having problems sleeping at night? Afraid of busted ankles, the stare down and BBQ chicken? Fear the beard? For any defender in the game, James Harden is the ultimate nightmare. If you too are...
30-Mar-2018
30-Mar-2018
Step Back to Lift Off: adidas & James Harden Introduce Two New Harden Vol. 2 Colorways
STEP BACK Past meets present. adidas and James Harden step back to the late 90s with a remix to one of Houston’s most iconic uniforms. Harden Vol. 2 Step Back reimagines the Rockets’ throwback...
27-Mar-2018
27-Mar-2018
adidas Running releases the next generation of the AlphaBOUNCE Beyond
Herzogenaurach, March 27, 2018 – Today, adidas Running released the evolved AlphaBOUNCE Beyond , a silhouette built to enable athletes to break beyond their potential and experience limitless performance. Fusing progressive design, leading functionality and aesthetics, the silhouette is designed for athletes who dominate the game and use running as a training tool to become the best on the field. To celebrate this and challenge the Alpha athlete to incorporate more running into their...
09-Feb-2018
09-Feb-2018
adidas & James Harden Change Direction with Harden Vol. 2
James Harden knows within seconds that his defender can’t guard him. Jab, dribble, hesi, cross, step-back, drill the three. Harden’s got his defender on skates before they can even react to his...
20-Dec-2017
20-Dec-2017
adidas Invites the World to Create in New Global Campaign
Twenty-Five Groundbreaking adidas Icons Invite Athletes Everywhere to Stand Up and Shape the Future of Sport Culture Portland, Ore., Dec. 20, 2017 – At the forefront of change are the people obsessed with progress: Creators. Those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them....
