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09-Mar-2020
A Glimpse into the Future for More Sustainable Apparel and Footwear in Golf

The next stop showcasing adidas’ journey to END PLASTIC WASTE is the golf course. adidas athletes competing in THE PLAYERS Championship this week will be wearing select apparel and footwear made from upcycled plastic waste, a first in the sport. This environment-friendly capsule of apparel and footwear for both men and women is available today. The more sustainable collection is made from adidas’ new PRIMEBLUE material made in part with Parley Ocean Plastic. This upcycled plastic waste is...

31-Jan-2020
adidas Unveils Investec Super Rugby away Jerseys Inspired by and for the Environment of their Home Cities

adidas has today unveiled the away jerseys for all five New Zealand Investec Super Rugby sides ahead of the highly anticipated 2020 season. From material to design, the jerseys have been crafted to reflect and honour the natural environments of each team. All 5 jerseys are part of the new adidas PRIMEBLUE range – made with Parley Ocean Plastic, which is recycled plastic waste intercepted from beaches and coastal communities before it reaches the oceans. As part of its ongoing mission to end...

28-Jan-2020
adidas aims to end plastic waste with innovation + partnerships as the solutions

Plastic waste is a problem - and it has reached a tipping point. For every person on the planet, there is one ton of plastic and nearly 80 percent has become plastic waste wreaking havoc on the oceans around the world. As a big company, adidas has been a big contributor to the problem. Which is why its actions need to be equally as big. The brand has made a commitment to END PLASTIC WASTE through innovation and partnerships. We’re not just focused on changing how we do business; we're...

15-Jan-2020
adidas by Stella McCartney reimagines iconic training looks for a new generation

adidas by Stella McCartney continues to push boundaries in performance wear with the Spring/Summer 20 collection. Inspired by the collective of next-generation athletes, the new season apparel reimagines classic performance looks with innovative design. The SS20 collection takes a fresh approach to iconic training looks within two new capsules: Club Collective and Boxfit. Both feature a mix of high-performance training essentials that fuse style and sport seamlessly and designed to support...

05-Jul-2019
adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

Today adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney – the first 100% recyclable hoodie created from garment waste with NuCycl TM fiber by Evrnu and a tennis dress created with Microsilk™ and cellulose blended yarn. With the world producing an estimated 92 million tonnes of textile waste every year1, adidas by Stella McCartney and partners are helping turn this problem...

24-Jun-2019
High-Performance Meets Iconic British Style with the New adidas by Stella McCartney Tennis Collection, Set to be Debuted at Wimbledon

Iconic style meets unrivalled performance with the new adidas by Stella McCartney Tennis collection including, for the first time, menswear at a Grand Slam. The collection is set to be worn on court at Wimbledon by world class athletes Angelique Kerber, Caroline Wozniacki, Garbiñe Muguruza, Alexander Zverev, Dominic Thiem and Stefanos Tsitsipas. Featuring Stella McCartney’s signature design touches of precise cuts and sleek silhouettes, the collection takes a fresh approach to the...

05-Jun-2019
adidas Golf Unveils First-Ever Golf Shoe Made from Upcycled Plastic Waste Intercepted from Beaches and Coastal Communities

adidas is bringing eco-innovation to the golf course. Today, adidas Golf unveiled a limited-edition version of its popular TOUR360 XT made with yarns spun from upcycled plastic waste that was intercepted from beaches and coastal communities. The TOUR360 XT Parley is made in partnership with environmental organization Parley for the Oceans and is the first of its kind for the sport. It will be available in limited quantities at adidas.com on June 10 beginning at 8 a.m. PT and will also be...

28-May-2019
adidas announces next phase in fight for the oceans against marine plastic pollution with upscaled commitment to Parley Ocean School Program

Today, adidas Running shares the impact of the $1 million raised in 2018 from Run For The Oceans , and announces that the global initiative will return once again on World Oceans Day, June 8, 2019 with the increased goal this year of raising $1.5 million to continue to invest in the education of future generations on the issue of marine plastic pollution. In 2018, adidas created a global movement with Run For The Oceans, uniting nearly one million runners from around the world and raising $1...

21-May-2019
adidas unveils evolved Alphaedge 4D, featuring triple white and Parley for the Oceans collaboration

adidas today launches the latest ALPHAEDGE 4D running shoe, as well as a new ALPHAEDGE 4D triple white and ALPHAEDGE 4D Parley for the Oceans update, which all include the revolutionary ADIDAS 4D midsole. ALPHAEDGE 4D features a sport-inspired geometric lattice structure, that provides stability, support and is precisely tuned to offer support and cushioning - the future of performance footwear. For SS19, the ALPHAEDGE 4D range will feature a triple white update. This will be accompanied by...

17-Apr-2019
adidas unlocks a circular future for Sports with Futurecraft.loop: a performance running shoe made to be remade

adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP - a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in 2015 the first performance footwear concept with an upper made entirely of yarns and filaments reclaimed and recycled from marine plastic waste and illegal deep-sea gillnets. In 2019 adidas will produce 11 million pairs of shoes containing recycled ocean plastic through intercepting plastic...

01-Apr-2019
adidas and All Blacks join the fight against marine plastic pollution with the release of the first-ever adidas rugby Parley collection

adidas and the All Blacks are joining forces in the fight against marine plastic pollution with the release of the first ever adidas Parley rugby collection made from Parley Ocean Plastic™. The range includes two All Blacks Parley training jerseys, a Parley tee, a Parley hoodie and Parley shorts and is the latest collection in the adidas x Parley partnership which is aimed at highlighting the environmental impact plastic waste has on our oceans and harnessing the power of collaboration,...

10-Jan-2019
adidas Tennis joins the fight against marine plastic pollution with the release of the first-ever adidas Tennis Parley Collection at the Australian Open

Today, adidas Tennis joined the fight against marine plastic pollution by releasing the first ever Parley tennis collection made from Parley Ocean Plastic™. The collection for the Australian Open will be debuted on court by leading players including ATP Finals winner Sascha Zverev and reigning Australian Open champion Caroline Wozniacki. With the tournament and city, Melbourne, known for its iconic coast meets city landscape, the collection aims to create change and inspire the industry,...

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