01-Nov-2023
01-Nov-2023
Iris Law Debuts First-Ever adidas by Stella Mccartney Ski Collection, in Collaboration with Terrex
Today, adidas by Stella McCartney and TERREX come together to unveil their debut ski collection for Fall/Winter 2023. Taking high-performance sportswear and luxury design to new heights with apparel, footwear and accessories for the slopes and beyond. British model and actor Iris Law fronts the campaign and collection, a next-generation creative whose passion for self-expression, holistic approach to movement and fearless style set the tone for the season. Pushing the boundaries of fashion...
11-Mar-2023
11-Mar-2023
adidas Celebrates Mikaela Shiffrin Becoming The Most Successful Alpine Skier of All Time
Following her 87th World Cup victory today in [insert race] Mikaela Shiffrin has cemented her place in history by becoming the most successful alpine skier of all time. Overcoming many hurdles throughout her career, the trailblazing adidas TERREX athlete is committed to being an inspiration off the slopes, by using her platform to shine a light on issues close to her heart. Speaking after her victory, Mikaela Shiffrin says: “It will take me a while to wrap my head around today’s win and what...
12-Oct-2022
12-Oct-2022
United by Passion, Determination and Focus - Petra Vlhová and Alice Robinson Join Mikaela Shiffrin as New adidas Terrex Athletes
Today, adidas TERREX announces the signing of two world class alpine skiers for the upcoming winter season and beyond. Joining existing adidas TERREX athlete and 74 World Cup race winner, Mikaela Shiffrin, are Olympic Gold Medallist and 2021 World Cup champion Petra Vlhová of Slovakia, and the winner of New Zealand’s first Alpine World Cup medal in 17 years, Alice Robinson. While all three remain competitors on the slopes, they are united by their dedication to making their own impossible...
13-Aug-2019
13-Aug-2019
World number one skier, Mikaela Shiffrin joins adidas
The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup wins in the 2018/19 season – a feat no man or woman has ever achieved in one season before. As a true original and leading voice in women’s sport, Mikaela Shiffrin and adidas’ partnership will...
