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16-Sep-2019
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Citrin

The YEEZY BOOST 350 V2 Citrin is launching globally in adult, kids, and infant sizes on adidas.com/YEEZY, on the adidas app in the US and Europe, on YEEZY SUPPLY and in select retailers on September 23, 2019. Recommended retail price of $220 adult, $160 kids, $140 infants. The YEEZY BOOST 350 V2 Citrin features an upper composed of multi-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. The midsole utilizes adidas’ innovative BOOST™ technology. A...

13-Sep-2019
adidas + Kanye West announce the Yeezy Boost 350 v2 cloud white

The YEEZY BOOST 350 V2 Cloud White is launching globally in adult, kids, and infant sizes onadidas.com/YEEZY, on the adidas app in the US and Europe, on YEEZY SUPPLY and in select retailerson September 21, 2019. Recommended retail price of $220 adult, $160 kids, $140 infants. The YEEZY BOOST 350 V2 Cloud White features an upper composed of multi-toned re-engineeredPrimeknit. The post-dyed monofilament side stripe is woven into the upper. The midsole utilizes adidas’innovative BOOST™...

04-Sep-2019
adidas Originals presents Torsion X

This month, adidas Originals presents a brand new silhouette of Torsion models, pushing the series’ progressive reimagining of enduring ‘80s and early ‘90s design elements ever further. As with previous Torsion silhouettes, the Torsion X model makes use of an innovative outsole divided into 5 distinct segments, complementing the natural movement of the foot and allowing greater freedom of movement. The shoe’s upper features a lightweight textile upper with structural overlays and tonal...

03-Sep-2019
adidas Originals x White Mountaineering FW19 Collection

Founded in Tokyo in 2006, White Mountaineering is the brand of Japanese designer Yosuke Aizawa. Taking the great outdoors as inspiration, Aizawa and his team use functional, high-performance textiles and design details as a springboard for fashion-forward collections that blur the boundaries between urban and outdoors wear. The brand’s long-running partnership with adidas has led to some of the most striking and instantly recognizable footwear and apparel releases of the past decade: from...

02-Sep-2019
adidas Outdoor Reboots the Terrex Free Hiker with Waterproof Gore-Tex Technology

The new TERREX Free Hiker GTX combines its signature BOOST™ technology with waterproof performance to keep feet dry, whatever the weather. The reboot of the TERREX Free Hiker, now with GORE-TEX waterproof technology, offers Creators the opportunity to step outdoors and embrace the wet weather conditions, navigating effortlessly between the muddy terrain of the trails to city life with ease. “We believe that through sport, we have the power to change lives. As a brand we want to inspire...

13-Aug-2019
adidas Consortium Presents Torsion TRDC

adidas’ 2019 celebration of Torsion System technology continues into the Fall-Winter months with a new iteration of the lesser-seen late ‘90s Trediac shoe Originally created for trail running, the latest version stays true to the functionality and fabrications of the original Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a...

16-Jul-2019
New Ultraboost 19 colorways coming with Launch of ‘Feel The Boost’ Campaign, A global celebration of the iconic adidas innovation

Today, adidas announces new colourways of Ultraboost 19 as cities and Creators around the world celebrate the performance and cultural impact of Boost technology. Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you. This latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness. Sam Handy, VP Design, adidas...

16-Jul-2019
adidas Football and Arsenal Reveal 2019/20 Away Kit

- 2019/20 away kit revives the classic ‘bruised banana’ kit with a modern twist - - Striking new design embodies classic ‘90s kit, synonymous with the Arsenal and adidas partnership - - New away kit to be worn on pitch for Arsenal’s first away game against Newcastle on August 11 - adidas Football today unveiled Arsenal’s away kit for the 2019/20 season. Inspired by the iconic Arsenal away strip, the ‘bruised banana’ seen during the early ‘90s, the new jersey celebrates the club’s history...

15-Jul-2019
adidas X Pharrell Williams conceptualize 'inner light' in new SolarHu colorways

Vibrant color has defined the adidas by Pharrell Williams collaboration since its inception in 2014. For Summer 2019, the sports pioneer and the creative impresario shift into greyscale, reinterpreting their now-iconic SolarHu silhouette in subtle, tonal colorways of white, cream, grey, and black. adidas by Pharrell Williams SolarHu Greyscale is a four-piece footwear range that demonstrates the power and versatility of the collaboration’s most recent model. It represents the latest evolution...

05-Jul-2019
adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

Today adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney – the first 100% recyclable hoodie created from garment waste with NuCycl TM fiber by Evrnu and a tennis dress created with Microsilk™ and cellulose blended yarn. With the world producing an estimated 92 million tonnes of textile waste every year1, adidas by Stella McCartney and partners are helping turn this problem...

03-Jul-2019
adidas Originals Reveals Its Reimagined ZX Torsion Silhouette

• adidas Originals’ ZX series has remained at the forefront of progressive footwear design since 1984 • The new ZX Torsion model combines elements of its past with a forward-thinking design ethos, reflecting the spirit of adidas innovation • With hidden BOOST technology, ZX Torsion steps into the future by reworking archival ideas to push things forward Since its conception in 1984, adidas Originals’ ZX series has been at the forefront of progressive footwear design, birthing many of adidas’...

27-Jun-2019
adidas Originals Presents the Nite Jogger 3M Project

adidas Originals pushes the late-night running roots of its contemporary Nite Jogger silhouette to its furthest extent this week, joining up with the world’s leading manufacturer of high-visibility reflective materials, 3M™ Scotchlite™ Reflective Material, on a collaborative ‘3M Project’ edition of the model. Initially inspired by an archival 1970s running model that was the first reflective running shoe in the industry made for people running at night, the Nite Jogger blends the utilitarian...

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