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08-Jan-2020
ADIDAS AND THE NHL UNVEIL SPECIAL-EDITION ADIZERO AUTHENTIC PRO JERSEYS FOR THE 2020 HONDA NHL® ALL-STAR GAME, REPRESENTING THE HOST CITY AND ALL 31 TEAMS

Portland, Ore. / New York (January 8, 2020) — adidas and the National Hockey League (NHL) today unveiled the ADIZERO Authentic Pro uniforms for the 2020 Honda NHL® All-Star Game. This year’s jerseys pioneer a revolutionary look by pulling design inspiration from the league’s 31 teams and fusing those elements with the renowned musical scene from the Game’s host city, St. Louis. The NHL’s best players will take the ice championing their team’s crest created with each team’s respective...

06-Jan-2020
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Yeshaya

adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Yeshaya. It will be available in adult, kids, and infant sizes exclusively in China on January 11, 2020, and in the United States on January 25, 2020. Recommended retail price is $220 adult, $160 kids, $140 infant. The YEEZY BOOST 350 V2 Yeshaya features an upper composed of multi-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. Reflective threads are woven into the laces. The midsole utilizes...

23-Dec-2019
adidas Consortium Reveals the ZX 10,000 JC

First released earlier this year, the ZX 10,000 C was created in close consultation with the original designer of the ZX range and Torsion technology, Jacques Chassaing Its latest iteration, as the subtly-changed name suggests, is the most explicit celebration yet of the man who created the original three decades ago Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to...

18-Dec-2019
adidas and Ninja Launch Collaborative ‘Time In’ Nite Jogger

The adidas by Ninja Nite Jogger sneaker marks the first collaborative product of the partnership Time In’ celebrates the hours spent by creators developing their craft The ‘Time In’ Nite Jogger features Ninja branding and detailing throughout Having first announced their landmark partnership in August 2019, adidas and Ninja have come together to launch their inaugural collaborative product– the ‘Time In’ Nite Jogger. Recognized as the first of its kind, the partnership serves as a statement...

18-Dec-2019
adidas Originals and Pharrell Williams Launch the Pharrell Williams 4D

Pharrell Williams takes on adidas’ most advanced technology, bringing eclectic design inspirations together with standout colorways to create the brand-new Pharrell Williams 4D silhouette. Comprised of a Primeknit upper atop an ADIDAS 4D midsole, the forward-thinking silhouette is the first iteration of the Pharrell Williams Hu line to utilize the revolutionary technology. Leveraging adidas’ extensive archive of computational athletic data, ADIDAS 4D is a high-performance midsole crafted...

17-Dec-2019
adidas Consortium Unveils the 4D Runner

For their evolved take on the 4D Runner, the adidas Consortium team has worked alone to bring cutting-edge adidas technologies to the fore Featuring a 4D midsole and refined, geometric-pattern uppers, it is the perfect synthesis of form and function that has long defined the Consortium’s output Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new...

13-Dec-2019
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 White/Core Black/Red

adidas + KANYE WEST announce YEEZY BOOST 350 V2 White/Core Black/Red. It will be available in North America on December 21, 2019. Recommended retail price $220. The YEEZY BOOST 350 V2 White/Core Black/Red features a Primeknit upper, distinct center stitching, and heel tab. The midsole utilizes adidas’ innovative BOOST™ technology. The YEEZY BOOST 350 V2 White/Core Black/Red will be available on YEEZY SUPPLY and in North America on the adidas app. www.adidas.com/YEEZY YEEZY SUPPLY...

12-Dec-2019
adidas and 032c Explore Futuristic Realism for Latest Collaborative Collection

Inspired by the contemporary fashion industry's current state of flux, the German sportswear brand adidas and the Berlin-based magazine and fashion brand 032c have come together once again to launch a collaborative collection exploring futuristic realism. Drawing on both our increasingly fluid digital culture and our tactile experience of the evolving world today, the collaboration responds to the volatile landscape we inhabit online, in our psyches, and in our physical environment. Speaking...

14-Nov-2019
adidas Spotlights Damian Lillard’s Creative Identity on & off the Court with Dame 6

All-Star, rapper, father, brother and son. Designed to embody all facets of Damian Lillard’s creativity and persona, adidas Basketball today officially unveils Dame 6. The latest edition of Dame’s signature line introduces a variety of energetic colorways, including “Ruthless” and “Hecklers,” which tell the story of Lillard’s dichotomy on-and-off the court. “I come out to compete against people, but I don’t say a whole lot. I don’t talk trash, I just go at them every opportunity I get,” said...

08-Nov-2019
adidas and Prada Announce New Partnership

The Italian luxury-goods house, Prada and the industry-leading sportswear brand adidas have joined forces to start a new collaborative journey. The aim of this partnership is to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies. The new vision draws inspiration from the rich legacies of both brands to re-engineer timeless icons, and leverages the houses’ technological footprint to innovate. The path is an...

05-Nov-2019
adidas announces partnership to explore the boundaries of innovation on the International Space Station U.S. National Laboratory

Today, adidas announced its multi-year partnership with the International Space Station (ISS) U.S. National Laboratory, managed by the Center for the Advancement of Science in Space – CASIS , to explore the boundaries of product innovation, human performance and sustainability. As part of adidas and ISS National Lab’s commitment to leading innovation within their respective fields, the partnership will pursue breakthroughs to improve future design and engineering for athletes on and off...

04-Nov-2019
adidas 4D range expands with new reflective ALPHAEDGE 4D running shoe

adidas today announces that it expands the 4D range with a new reflective ALPHAEDGE 4D running shoe. The distinctive 3D printed design now features across the sportswear brand’s running, Stella McCartney, Originals and Statement product categories. ADIDAS 4D was first revealed as concept release from FUTURECRAFT - adidas’ innovation incubator – in 2017. The midsole is printed with light and oxygen using Carbon Digital Light Synthesis™ technology pioneered by Silicon Valley based company,...

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