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16-Mar-2020
READY: New Multi-Sport Apparel Responsive to Heat, Wind, Rain and Cold

adidas introduces READY, a new multi-sport collection that uses responsive fabrics and intuitive design to help athletes perform, whatever the weather. With a global increase in outdoor sports and training 1, READY enables athletes of all abilities to train without the distraction of competing with the elements. With temperatures in Tokyo set to reach record highs this summer, READY technology will be put through the ultimate test as Olympic athletes take to the global sports stage wearing...

10-Mar-2020
The Worlds Of Sports, Gaming And Technology Collide With All-New adidas GMR

Whether they’re on the street or playing virtually at home, players want bragging rights, and so three of the world’s leading brands in sports, gaming and technology came together to create a brand-new category of football innovation to make this happen. Made by adidas, powered by Jacquard™ by Google and lived through EA Sports™ FIFA Mobile, the adidas GMR is enabling players to impact virtual performance with real-world play . Imagine a smart insole that can be placed within any adidas...

20-Feb-2020
Why We Run

Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once those personal goals are set that individuals come together in efforts to achieve them, and that’s when the most powerful communities form. The Why We Run global study was commissioned by adidas, looking into these running communities in efforts to understand the different motivators of 6000...

18-Feb-2020
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Tail Light, Flax and Earth

adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Tail Light, the YEEZY BOOST 350 V2 Flax, and the YEEZY BOOST 350 V2 Earth. The YEEZY BOOST 350 V2 Tail Light is launching exclusively in Europe, Russia, and the Ukraine on February 22, 2020 with a recommended retail price of $220. The YEEZY BOOST 350 V2 Flax is launching exclusively in Asia Pacific, Africa, the Middle East, and India on February 22, 2020 with a recommended retail price of $220. The YEEZY BOOST 350 V2 Earth is launching...

18-Feb-2020
Official Match Ball of the UEFA Champions League 2020 knockout stages, inspired by the host city of the final – Istanbul

adidas today reveals Finale Istanbul, the Official Match Ball for the 2019/20 UEFA Champions League knockout stages. Drawing its inspiration from the host city, where East and West merge, the intricate design features a hand drawn artistic interpretation of a map of Istanbul, which uniquely bridges the two continents of Europe and Asia. The Official Match Ball of the final has been designed to highlight the famous stars of the UEFA Champions League. Nodding to Istanbul’s deep culture of art,...

21-Jan-2020
adidas Golf Changes the Game with New CODECHAOS Footwear

CARLSBAD, Calif. (January 21, 2020) – adidas is continuing to redefine the golf dress code, this time starting from the ground up. Today, adidas is pushing the boundaries in golf footwear once again by introducing a new line – CODECHAOS – meant to challenge the definition of what a golf shoe can be. Built with the modern golfer in mind, the new footwear, offered in both men’s and women’s styles, will be available worldwide on Jan. 31, 2020. CODECHAOS is the latest product from adidas Golf...

21-Jan-2020
Predator 20 Mutator - Introducing New Demonskin Technology

adidas today reveals Predator 20 Mutator with DEMONSKIN, an all-new technology developed to enhance grip on the ball and maximise control. DEMONSKIN is a new breakthrough technology for adidas Football, made up of a textured spike layer on the Predator 20 Mutator upper. Informed by years of data-based research and testing, DEMONSKIN is the result of a computer algorithm being used to create an entirely new interface between boot and ball. DEMONSKIN spikes have been deliberately crafted to...

20-Jan-2020
adidas Outdoor’s MYSHELTER Collection Returns for SS20 with Launch Of MYSHELTER RAIN.RDY Parka

Today, adidas Outdoor launches the latest from the MYSHELTER range, the MYSHELTER RAIN.RDY Parka. Designed with insights from one of the world’s rainiest cities, London, the Parka has been created to defy the elements and allow the wearer to live their city lifestyle no matter the weather. Inspired by the classic trench coat, the MYSHELTER RAIN.RDY Parka keeps you dry and comfortable as you navigate rainy days in the city. The long length offers extra coverage for when the wind blows the...

20-Jan-2020
adidas FOCUSBREATHEIN Designed for Running Remedy and Re-Energizing a Personal Best Mindset

Today, adidas reveals FOCUSBREATHEIN – a new running shoe that offers smooth movement and provides lightweight comfort and performance for those who use running as a way to re-energize and establish their personal best mindset. Ready. Set. Glow! Inspired by the restorative effects of exercise on a person’s wellbeing, adidas FOCUSBREATHEIN combines a translucent upper with a BOUNCELITE EVA midsole, blending iconic adidas performance DNA with modern underfoot comfort. adidas FOCUSBREATHEIN is...

08-Jan-2020
ADIDAS AND THE NHL UNVEIL SPECIAL-EDITION ADIZERO AUTHENTIC PRO JERSEYS FOR THE 2020 HONDA NHL® ALL-STAR GAME, REPRESENTING THE HOST CITY AND ALL 31 TEAMS

Portland, Ore. / New York (January 8, 2020) — adidas and the National Hockey League (NHL) today unveiled the ADIZERO Authentic Pro uniforms for the 2020 Honda NHL® All-Star Game. This year’s jerseys pioneer a revolutionary look by pulling design inspiration from the league’s 31 teams and fusing those elements with the renowned musical scene from the Game’s host city, St. Louis. The NHL’s best players will take the ice championing their team’s crest created with each team’s respective...

06-Jan-2020
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Yeshaya

adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Yeshaya. It will be available in adult, kids, and infant sizes exclusively in China on January 11, 2020, and in the United States on January 25, 2020. Recommended retail price is $220 adult, $160 kids, $140 infant. The YEEZY BOOST 350 V2 Yeshaya features an upper composed of multi-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. Reflective threads are woven into the laces. The midsole utilizes...

23-Dec-2019
adidas Consortium Reveals the ZX 10,000 JC

First released earlier this year, the ZX 10,000 C was created in close consultation with the original designer of the ZX range and Torsion technology, Jacques Chassaing Its latest iteration, as the subtly-changed name suggests, is the most explicit celebration yet of the man who created the original three decades ago Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to...

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