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18-Jun-2020
An Open Invitation to the Summer of Golf with Limited-Edition CODECHAOS Footwear

In what’s already been an eventful year, the summer season, as always, begins a new chapter. That’s why adidas is introducing a new limited-edition silhouette – the CODECHAOS “Summer of Golf” – not only as a rally cry and declaration, but also to represent how golf has offered thousands of people some solace in recent weeks by playing the sport. The unique footwear will be available worldwide on June 20, the first official day of summer. Originally inspired by the 1967 “Summer of Love”...

10-Jun-2020
launching new FC Bayern Munich 2020/21 home jersey – a classic look for the record-breaking German club

Traditional club colors of red and white are complimented by fresh design details for a distinctly modern look Special details include “Mia San Mia” lettering on the neck and stripe details worked into the fabric The new kit will debut on-pitch this evening, and will be available exclusively at adidas.com/football and FCbayern.com/shop/en from today adidas and FC Bayern Munich today present the new 2020/21 season home kit for the reigning German champions. The jersey is designed in classic...

03-Jun-2020
adidas and All Blacks Continue the Fight Against Marine Plastic Pollution with the Release of New Training Range Made with PRIMEBLUE: Made with PARLEY OCEAN PLASTIC

Featuring adidas PRIMEBLUE: Made With Parley Ocean Plastic performance fabric, a more sustainable technology where 100% of the polyester used is recycled Design inspired by the oceans that surround New Zealand Training collection available now on adidas.com adidas and the All Blacks continue the fight against marine plastic pollution with the release of the All Blacks training range, featuring PRIMEBLUE: Made With Parley Ocean Plastic performance fabric. PRIMEBLUE: Made With Parley Ocean...

13-Apr-2020
Helping Our Healthcare Workers with 3D Printed Face Shields

In 2017, Carbon helped adidas launch the world’s first shoe with a high-performance 4D midsole, 3D printed with light and oxygen. Since then together we have been using open source collaboration to create high-performance innovative footwear. Now, we are redirecting our efforts to aid the global health crisis. adidas and Carbon had worked together to create a highly elastic, tear resistant material called Elastomeric Polyurethane. This material is typically used in adidas 4D shoe midsoles,...

16-Mar-2020
READY: New Multi-Sport Apparel Responsive to Heat, Wind, Rain and Cold

adidas introduces READY, a new multi-sport collection that uses responsive fabrics and intuitive design to help athletes perform, whatever the weather. With a global increase in outdoor sports and training 1, READY enables athletes of all abilities to train without the distraction of competing with the elements. With temperatures in Tokyo set to reach record highs this summer, READY technology will be put through the ultimate test as Olympic athletes take to the global sports stage wearing...

10-Mar-2020
The Worlds Of Sports, Gaming And Technology Collide With All-New adidas GMR

Whether they’re on the street or playing virtually at home, players want bragging rights, and so three of the world’s leading brands in sports, gaming and technology came together to create a brand-new category of football innovation to make this happen. Made by adidas, powered by Jacquard™ by Google and lived through EA Sports™ FIFA Mobile, the adidas GMR is enabling players to impact virtual performance with real-world play . Imagine a smart insole that can be placed within any adidas...

20-Feb-2020
Why We Run

Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once those personal goals are set that individuals come together in efforts to achieve them, and that’s when the most powerful communities form. The Why We Run global study was commissioned by adidas, looking into these running communities in efforts to understand the different motivators of 6000...

18-Feb-2020
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Tail Light, Flax and Earth

adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Tail Light, the YEEZY BOOST 350 V2 Flax, and the YEEZY BOOST 350 V2 Earth. The YEEZY BOOST 350 V2 Tail Light is launching exclusively in Europe, Russia, and the Ukraine on February 22, 2020 with a recommended retail price of $220. The YEEZY BOOST 350 V2 Flax is launching exclusively in Asia Pacific, Africa, the Middle East, and India on February 22, 2020 with a recommended retail price of $220. The YEEZY BOOST 350 V2 Earth is launching...

18-Feb-2020
Official Match Ball of the UEFA Champions League 2020 knockout stages, inspired by the host city of the final – Istanbul

adidas today reveals Finale Istanbul, the Official Match Ball for the 2019/20 UEFA Champions League knockout stages. Drawing its inspiration from the host city, where East and West merge, the intricate design features a hand drawn artistic interpretation of a map of Istanbul, which uniquely bridges the two continents of Europe and Asia. The Official Match Ball of the final has been designed to highlight the famous stars of the UEFA Champions League. Nodding to Istanbul’s deep culture of art,...

21-Jan-2020
adidas Golf Changes the Game with New CODECHAOS Footwear

CARLSBAD, Calif. (January 21, 2020) – adidas is continuing to redefine the golf dress code, this time starting from the ground up. Today, adidas is pushing the boundaries in golf footwear once again by introducing a new line – CODECHAOS – meant to challenge the definition of what a golf shoe can be. Built with the modern golfer in mind, the new footwear, offered in both men’s and women’s styles, will be available worldwide on Jan. 31, 2020. CODECHAOS is the latest product from adidas Golf...

21-Jan-2020
Predator 20 Mutator - Introducing New Demonskin Technology

adidas today reveals Predator 20 Mutator with DEMONSKIN, an all-new technology developed to enhance grip on the ball and maximise control. DEMONSKIN is a new breakthrough technology for adidas Football, made up of a textured spike layer on the Predator 20 Mutator upper. Informed by years of data-based research and testing, DEMONSKIN is the result of a computer algorithm being used to create an entirely new interface between boot and ball. DEMONSKIN spikes have been deliberately crafted to...

20-Jan-2020
adidas Outdoor’s MYSHELTER Collection Returns for SS20 with Launch Of MYSHELTER RAIN.RDY Parka

Today, adidas Outdoor launches the latest from the MYSHELTER range, the MYSHELTER RAIN.RDY Parka. Designed with insights from one of the world’s rainiest cities, London, the Parka has been created to defy the elements and allow the wearer to live their city lifestyle no matter the weather. Inspired by the classic trench coat, the MYSHELTER RAIN.RDY Parka keeps you dry and comfortable as you navigate rainy days in the city. The long length offers extra coverage for when the wind blows the...

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