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16-Jul-2019
New Ultraboost 19 colorways coming with Launch of ‘Feel The Boost’ Campaign, A global celebration of the iconic adidas innovation

Today, adidas announces new colourways of Ultraboost 19 as cities and Creators around the world celebrate the performance and cultural impact of Boost technology. Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you. This latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness. Sam Handy, VP Design, adidas...

16-Jul-2019
adidas Football and Arsenal Reveal 2019/20 Away Kit

- 2019/20 away kit revives the classic ‘bruised banana’ kit with a modern twist - - Striking new design embodies classic ‘90s kit, synonymous with the Arsenal and adidas partnership - - New away kit to be worn on pitch for Arsenal’s first away game against Newcastle on August 11 - adidas Football today unveiled Arsenal’s away kit for the 2019/20 season. Inspired by the iconic Arsenal away strip, the ‘bruised banana’ seen during the early ‘90s, the new jersey celebrates the club’s history...

15-Jul-2019
adidas X Pharrell Williams conceptualize 'inner light' in new SolarHu colorways

Vibrant color has defined the adidas by Pharrell Williams collaboration since its inception in 2014. For Summer 2019, the sports pioneer and the creative impresario shift into greyscale, reinterpreting their now-iconic SolarHu silhouette in subtle, tonal colorways of white, cream, grey, and black. adidas by Pharrell Williams SolarHu Greyscale is a four-piece footwear range that demonstrates the power and versatility of the collaboration’s most recent model. It represents the latest evolution...

05-Jul-2019
adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

Today adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney – the first 100% recyclable hoodie created from garment waste with NuCycl TM fiber by Evrnu and a tennis dress created with Microsilk™ and cellulose blended yarn. With the world producing an estimated 92 million tonnes of textile waste every year1, adidas by Stella McCartney and partners are helping turn this problem...

03-Jul-2019
adidas Originals Reveals Its Reimagined ZX Torsion Silhouette

• adidas Originals’ ZX series has remained at the forefront of progressive footwear design since 1984 • The new ZX Torsion model combines elements of its past with a forward-thinking design ethos, reflecting the spirit of adidas innovation • With hidden BOOST technology, ZX Torsion steps into the future by reworking archival ideas to push things forward Since its conception in 1984, adidas Originals’ ZX series has been at the forefront of progressive footwear design, birthing many of adidas’...

27-Jun-2019
adidas Originals Presents the Nite Jogger 3M Project

adidas Originals pushes the late-night running roots of its contemporary Nite Jogger silhouette to its furthest extent this week, joining up with the world’s leading manufacturer of high-visibility reflective materials, 3M™ Scotchlite™ Reflective Material, on a collaborative ‘3M Project’ edition of the model. Initially inspired by an archival 1970s running model that was the first reflective running shoe in the industry made for people running at night, the Nite Jogger blends the utilitarian...

25-Jun-2019
adidas Consortium Brings Back the Mid-Height Version of the 4D Runner

For SS19, adidas Consortium brings back the midheight version of the 4D runner Presented in a space-dyed, summer-ready colorway, the high-performance running shoe also features a contrasting Carbon 4D sole Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over...

24-Jun-2019
High-Performance Meets Iconic British Style with the New adidas by Stella McCartney Tennis Collection, Set to be Debuted at Wimbledon

Iconic style meets unrivalled performance with the new adidas by Stella McCartney Tennis collection including, for the first time, menswear at a Grand Slam. The collection is set to be worn on court at Wimbledon by world class athletes Angelique Kerber, Caroline Wozniacki, Garbiñe Muguruza, Alexander Zverev, Dominic Thiem and Stefanos Tsitsipas. Featuring Stella McCartney’s signature design touches of precise cuts and sleek silhouettes, the collection takes a fresh approach to the...

19-Jun-2019
adidas Creates a New Boost Innovation for Urban Runners: PulseBoost HD

Introducing Boost HD: a new innovation in Boost technology. adidas has engineered Boost HD for more stability with the same unrivalled energy return and comfort. It’s a new expression of the best. Sitting lower to the ground, Pulseboost HD is ready for the unexpected. A sudden stop, juke or quick change in direction on a busy city street is not a problem with a completely new package of performance benefits for runners. - Boost HD is engineered for more stability with the same best-in-class...

13-Jun-2019
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Lundmark and Lundmark RF

adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Lundmark RF and YEEZY BOOST 350 V2 Lundmark. The YEEZY BOOST 350 V2 Lundmark RF is launching exclusively in select cities within North America and Latin America through adidas.com/YEEZY, YEEZY SUPPLY and select retailers on July 11, 2019 with a recommended retail price of $220. The YEEZY BOOST 350 V2 Lundmark RF features an upper composed of two-toned re-engineered Primeknit with reflective threading. The post-dyed monofilament side stripe...

12-Jun-2019
adidas Originals announces the reinterpreted ‘90s OZWEEGO silhouette

The OZWEEGO silhouette is a new take on a shoe whose aesthetic reflects the aggressive design of the 1990s Featuring material elements from its predecessors, the Ozweego model brings adiPRENE technology into the present The OZWEEGO shoe releases worldwide June 22nd This season, adidas Originals introduces the OZWEEGO silhouette for today. Exemplifying the aesthetic that typifies the aggressive design language of the ‘90s, adidas Originals has created a new interpretation, evolved and...

06-Jun-2019
adidas Originals by Hender Scheme SS19

- For the second drop of their SS19 collection and the final installment of the collaboration, the two brands once again fuse the industrial precision of the sportswear giant to the artisanal craftsmanship of the Japanese leather specialists - The latest release features two new takes on adidas’ revolutionary ZX 4000 4D - Each pair features Hender Scheme’s trademark premium leathers, recontextualized amidst the functional fabrications and trailblazing technologies of the high-performing...

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