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09-May-2019
adidas x SIVASDESCALZO relive the 1982 world cup with limited Sobakov Boost

SIVASDESCALZO, the Spanish retailer specialized in sneakers and streetwear that in recent years has redefined urban fashion in Spain, has now revived the optimism and openness of the 1982 World Cup by creating, in partnership with adidas Consortium, a limited-edition release of the new Sobakov Boost. With a selection of products that effortlessly transcend the supposed limits between luxury and streetwear, SIVASDESCALZO has applied the same audacious vision and energy to this version of the...

04-May-2019
adidas Soccer Brings Next-Level Agility to the Pitch with new NEMEZIZ 19

adidas Soccer today revealed the future of agility with the new NEMEZIZ 19. The evolved boot comes with a host of enhanced innovations, offering revolutionized 360-degree agility and performance for creators on the pitch. NEMEZIZ 19 is built for the most agile and multidirectional players. Created specifically for those who play unpredictably and beat all opposition with spectacular flair, footwork and movement, the revolutionary upper construction of the NEMEZIZ 19 synergizes the function...

26-Apr-2019
adidas Nite Jogger reveals the 'Speed of Night' X-Model Pack

For the latest release of adidas Originals’ Nite Jogger silhouette, the brand explores the shoe’s functional roots in late-night road-running, creating an exclusive two-shoe release that pushes visibility and reflectivity to its furthest possible reaches in the ‘Speed of Nite’ pack. Comprising the Nite Jogger and FYW-S97 silhouettes, the ‘Speed of Nite’ pack applies a number of reflective elements to each shoe’s design, assuming a striking Acid Green colorway reminiscent of car headlights...

23-Apr-2019
adidas Originals and Eric Emanuel unveil Floral Embellished capsule collection

Eric Emanuel’s first foray into fashion was intrinsically tied to the sports world, and the teams, uniforms and logos that have become such a big part of popular culture. Creating custom versions of iconic jerseys, Emanuel quickly garnered the attention of celebrity clients and style influencers alike. His eponymous brand is a natural continuation from that initial wave of excitement, centered around designs that connect the dots between the street, the court, and his own personal journey....

17-Apr-2019
adidas unlocks a circular future for Sports with Futurecraft.loop: a performance running shoe made to be remade

adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP - a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in 2015 the first performance footwear concept with an upper made entirely of yarns and filaments reclaimed and recycled from marine plastic waste and illegal deep-sea gillnets. In 2019 adidas will produce 11 million pairs of shoes containing recycled ocean plastic through intercepting plastic...

15-Apr-2019
Speed GTX

01-Apr-2019
The Nite Jogger Silhouette returns to shine a light on night time creators

adidas Originals offers up new iterations of the Nite Jogger model this month, reinterpreting the iconic road running sneaker through another unmissable aesthetic update. The reflective silhouette returns to stake its claim as an essential for any night time creator, backed with a campaign created by a global network of artists working in their fields of expertise. With music by electronic duo Mount Kimbie, British artist and filmmaker Frank Lebon directed the campaign film as a poetic ode...

29-Mar-2019
adidas introduces the 2019 adizero & icon "Charged Up” cleats for opening day

MLB’s top players are 100% charged up and ready for Opening Day. To match the excitement, anticipation and energy for the start of the new season, adidas Baseball today introduces the “Charged Up” Collection, featuring the 2019 adizero Afterburner 6 and Icon V cleats. With inspiration taken from the innovation, craftsmanship and exceptional materials found in new tech devices, adidas created a new generation of sneaker cleats for the ultimate fit, feel and fastest performance. Like the clean...

11-Mar-2019
Winter is here; adidas Running announces Game of Thrones® collaboration with six limited-edition Ultraboost

PORTLAND, Ore., March 11 th – Today, after much hype and expectation, adidas Running announces the highly anticipated collaborative project with legendary HBO® television series Game of Thrones . Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture. Now, ahead of its eighth and final season, adidas has reimagined the iconic houses and characters of Westeros in...

11-Mar-2019
adidas Golf infuses Climacool Tech to Ultimate365 Polo Line

As the weather starts to heat up, golfers won’t notice the difference. Today, adidas Golf announced the availability of the Ultimate365 Polo with climacool, the brand’s patented cooling technology to keep players comfortable and dry in the hottest of temperatures. The new addition of climacool to the Ultimate365 polo line is available in both men’s and women’s styles and even features a long-sleeve option. For this new Ultimate365 Polo, climacool is targeted where golfers need it the most,...

06-Mar-2019
adidas + Kanye West announce the YEEZY BOOST 350 V2 TRFRM

adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Trfrm. The shoe is launching exclusively in Europe, Russia and Ukraine through adidas.com/YEEZY, YEEZY SUPPLY and select retailers on March 16, 2019, with a recommended retail price of $220. The YEEZY BOOST 350 V2 Trfrm features an upper composed of two-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. The midsole utilizes adidas’ innovative BOOST™ technology. A full list of retailers and...

05-Mar-2019
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Hyperspace

adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Hyperspace. The shoe is launching exclusively in select cities in Africa, Asia Pacific, the Middle East, and India through adidas.com/YEEZY, YEEZY SUPPLY and select retailers on March 16, 2019, with a recommended retail price of $220. The YEEZY BOOST 350 V2 Hyperspace features an upper composed of two-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. The midsole utilizes adidas’ innovative BOOST™...

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