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14-Nov-2019
adidas Spotlights Damian Lillard’s Creative Identity on & off the Court with Dame 6

All-Star, rapper, father, brother and son. Designed to embody all facets of Damian Lillard’s creativity and persona, adidas Basketball today officially unveils Dame 6. The latest edition of Dame’s signature line introduces a variety of energetic colorways, including “Ruthless” and “Hecklers,” which tell the story of Lillard’s dichotomy on-and-off the court. “I come out to compete against people, but I don’t say a whole lot. I don’t talk trash, I just go at them every opportunity I get,” said...

08-Nov-2019
adidas and Prada Announce New Partnership

The Italian luxury-goods house, Prada and the industry-leading sportswear brand adidas have joined forces to start a new collaborative journey. The aim of this partnership is to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies. The new vision draws inspiration from the rich legacies of both brands to re-engineer timeless icons, and leverages the houses’ technological footprint to innovate. The path is an...

05-Nov-2019
adidas announces partnership to explore the boundaries of innovation on the International Space Station U.S. National Laboratory

Today, adidas announced its multi-year partnership with the International Space Station (ISS) U.S. National Laboratory, managed by the Center for the Advancement of Science in Space – CASIS , to explore the boundaries of product innovation, human performance and sustainability. As part of adidas and ISS National Lab’s commitment to leading innovation within their respective fields, the partnership will pursue breakthroughs to improve future design and engineering for athletes on and off...

04-Nov-2019
adidas 4D range expands with new reflective ALPHAEDGE 4D running shoe

adidas today announces that it expands the 4D range with a new reflective ALPHAEDGE 4D running shoe. The distinctive 3D printed design now features across the sportswear brand’s running, Stella McCartney, Originals and Statement product categories. ADIDAS 4D was first revealed as concept release from FUTURECRAFT - adidas’ innovation incubator – in 2017. The midsole is printed with light and oxygen using Carbon Digital Light SynthesisTM technology pioneered by Silicon Valley based company,...

01-Nov-2019
adidas Outdoor launches The MYSHELTER CLIMAHEAT PARKA; keeping commuters protected against the elements

Today, adidas Outdoor launches the MYSHELTER CLIMAHEAT PARKA, the latest release from MYSHELTER, a range of jackets that combines outdoor expertise and technology with urban style. Following on from the first jacket to launch in September, the MYSHELTER RAIN JACKET, the MYSHELTER CLIMAHEAT PARKA has been designed as part of a collection of weather protective jackets that are based on research and insights from consumers living in cities with specific weather conditions like London, New York,...

09-Oct-2019
adidas and Five Ten unveil climbing innovations

From the union of adidas and Five Ten which began in 2011, Spring/Summer 2019 sees the launch of the first adidas Five Ten co-branded range offering creative and technical solutions for climbing. Combining the knowledge and experience of these two heritage outdoor brands, adidas and Five Ten have found the synergies between their teams and the resulting range will benefit from strong design teams and more athlete testing, as well as advanced technologies built for high-performance while...

07-Oct-2019
adidas by Stella McCartney launch Post-Mastectomy Sports Bra in honour of Breast Cancer Awareness Month

adidas by Stella McCartney continues to push boundaries in women’s sportswear with the launch of the brand’s first Post-Mastectomy Sports Bra. In honour of Breast Cancer Awareness Month, the post-operative bra has been created to empower breast cancer survivors to introduce sport and fitness back into their lives. The adidas by Stella McCartney Post-Mastectomy Sports Bra is a welcomed addition to the ongoing creative partnership, supporting a cause close to Stella’s heart, following the loss...

04-Oct-2019
adidas Consortium and Norse Projects Reimagine the Torsion TRDC

adidas’ 2019 celebration of Torsion System technology continues with this latest reimagining of the lesser-seen late ‘90s Trediac shoe The Torsion TRDC was first released earlier this season and stays true to the functionality and fabrications of the Trediac, which was originally created for winter running conditions Here, the Danish brand Norse Projects recasts the shoe in a sophisticated, stripped-back palette that allows its rugged engineering to come to the fore Since it first came into...

16-Sep-2019
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Citrin

The YEEZY BOOST 350 V2 Citrin is launching globally in adult, kids, and infant sizes on adidas.com/YEEZY, on the adidas app in the US and Europe, on YEEZY SUPPLY and in select retailers on September 23, 2019. Recommended retail price of $220 adult, $160 kids, $140 infants. The YEEZY BOOST 350 V2 Citrin features an upper composed of multi-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. The midsole utilizes adidas’ innovative BOOST™ technology. A...

13-Sep-2019
adidas + Kanye West announce the Yeezy Boost 350 v2 cloud white

The YEEZY BOOST 350 V2 Cloud White is launching globally in adult, kids, and infant sizes onadidas.com/YEEZY, on the adidas app in the US and Europe, on YEEZY SUPPLY and in select retailerson September 21, 2019. Recommended retail price of $220 adult, $160 kids, $140 infants. The YEEZY BOOST 350 V2 Cloud White features an upper composed of multi-toned re-engineeredPrimeknit. The post-dyed monofilament side stripe is woven into the upper. The midsole utilizes adidas’innovative BOOST™...

04-Sep-2019
adidas Originals presents Torsion X

This month, adidas Originals presents a brand new silhouette of Torsion models, pushing the series’ progressive reimagining of enduring ‘80s and early ‘90s design elements ever further. As with previous Torsion silhouettes, the Torsion X model makes use of an innovative outsole divided into 5 distinct segments, complementing the natural movement of the foot and allowing greater freedom of movement. The shoe’s upper features a lightweight textile upper with structural overlays and tonal...

03-Sep-2019
adidas Originals x White Mountaineering FW19 Collection

Founded in Tokyo in 2006, White Mountaineering is the brand of Japanese designer Yosuke Aizawa. Taking the great outdoors as inspiration, Aizawa and his team use functional, high-performance textiles and design details as a springboard for fashion-forward collections that blur the boundaries between urban and outdoors wear. The brand’s long-running partnership with adidas has led to some of the most striking and instantly recognizable footwear and apparel releases of the past decade: from...

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