02-Jul-2018
02-Jul-2018
adidas Running Launches Brand-new AlphaBOUNCE Instinct, designed to give Athletes an Edge in their Sport
Features Adaptive Torsion System in s-curve pattern, made with BOUNCE, designed to provide maximum cushion and comfort without sacrificing the foot’s natural movement Versatile functionality...
27-Mar-2018
27-Mar-2018
adidas Running releases the next generation of the AlphaBOUNCE Beyond
Herzogenaurach, March 27, 2018 – Today, adidas Running released the evolved AlphaBOUNCE Beyond , a silhouette built to enable athletes to break beyond their potential and experience limitless performance. Fusing progressive design, leading functionality and aesthetics, the silhouette is designed for athletes who dominate the game and use running as a training tool to become the best on the field. To celebrate this and challenge the Alpha athlete to incorporate more running into their...
16-Jan-2018
16-Jan-2018
adidas Running launches ‘RUN THE GAME’ campaign featuring The AlphaBOUNCE Beyond
As part of its new ‘RUN THE GAME’ campaign, adidas has launched the AlphaBOUNCE Beyond – a shoe designed to celebrate athletes who use running as a tool to dominate their sport. ‘RUN THE GAME’ reflects the intersection of sport and culture, allowing players to remain in the zone throughout their training programme no matter the location, be it on the track, in the training room, hallway or streets. Through incorporating design elements into the shoe such as engineered mesh and a BOUNCE...
