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16-Mar-2020
READY: New Multi-Sport Apparel Responsive to Heat, Wind, Rain and Cold

adidas introduces READY, a new multi-sport collection that uses responsive fabrics and intuitive design to help athletes perform, whatever the weather. With a global increase in outdoor sports and training 1, READY enables athletes of all abilities to train without the distraction of competing with the elements. With temperatures in Tokyo set to reach record highs this summer, READY technology will be put through the ultimate test as Olympic athletes take to the global sports stage wearing...

08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry

Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...

27-Jan-2020
Heritage sportswear meets Next-Generation design with new athletics collection

adidas launches the Spring/Summer 20 Athletics collection, a capsule wardrobe that reimagines the essence of iconic sportswear staples for the next-generation athlete. The Spring/Summer 20 collection features contemporary sportswear for both men and women who seek functionality and style in their everyday apparel. The collection features a mix of performance and streetwear staples across apparel, footwear and accessories that can be mixed and matched to create multiple distinctive looks....

03-Jan-2020
adidas reimagines sport with the launch of its all-new women’s collection

adidas kicks off 2020 by inviting the world to reimagine sport, challenging old stereotypes and celebrating movement of all kinds. Inspired by the belief that sport has evolved, the brand's new Spring

19-Dec-2019
adidas Golf Signs Rasmus and Nicolai Højgaard to Growing Young Roster

adidas continues to add the best young golfers in the world to its roster. Today, adidas Golf announced the signing of identical twins Rasmus and Nicolai Højgaard, 18-year-old phenoms where the former recently became the third-youngest winner in European Tour history at the AFRASIA BANK Mauritius Open. The multi-year deal includes both players wearing adidas apparel, footwear and accessories on the course. Before turning professional, Rasmus and Nicolai were integral parts of Team Denmark,...

14-Dec-2019
Mikaela Shiffrin

14-Dec-2019
Noah Lyles

14-Dec-2019
Patrick Mahomes

13-Dec-2019
Juju Smith-Schuster

13-Dec-2019
Superstar: Pushing Culture Forward for Fifty Years

Throughout its existence the adidas Superstar has stood out as an icon of modern design, gracing the feet of teams and crews at the forefront of culture worldwide. An originator on the court and a street-style cornerstone off of it, the transcendent silhouette has become the go-to for artists, designers, musicians, and athletes alike. Never straying away from its heritage, the sneaker has has been passed down through decades as the uniform of industry changemakers. Superstar Through The...

14-Nov-2019
adidas Spotlights Damian Lillard’s Creative Identity on & off the Court with Dame 6

All-Star, rapper, father, brother and son. Designed to embody all facets of Damian Lillard’s creativity and persona, adidas Basketball today officially unveils Dame 6. The latest edition of Dame’s signature line introduces a variety of energetic colorways, including “Ruthless” and “Hecklers,” which tell the story of Lillard’s dichotomy on-and-off the court. “I come out to compete against people, but I don’t say a whole lot. I don’t talk trash, I just go at them every opportunity I get,” said...

06-Nov-2019
adidas celebrates unity with the unveil of ‘Uniforia’ - the Official Match Ball for UEFA EURO2020TM

Herzogenaurach, November 6, 2019 : adidas today reveals Uniforia - the Official Match Ball for UEFA EURO2020 TM . Named in honour of the unity and the euphoria that football can bring, the ball is designed to celebrate the togetherness that next year’s tournament will inspire across the continent as part of its new look for 2020. Drawing inspiration from the tournament’s revamped format which will see it played out across 12 different European countries for the first time ever, Uniforia ’s...

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