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14-Nov-2019
adidas Spotlights Damian Lillard’s Creative Identity on & off the Court with Dame 6

All-Star, rapper, father, brother and son. Designed to embody all facets of Damian Lillard’s creativity and persona, adidas Basketball today officially unveils Dame 6. The latest edition of Dame’s signature line introduces a variety of energetic colorways, including “Ruthless” and “Hecklers,” which tell the story of Lillard’s dichotomy on-and-off the court. “I come out to compete against people, but I don’t say a whole lot. I don’t talk trash, I just go at them every opportunity I get,” said...

06-Nov-2019
adidas celebrates unity with the unveil of ‘Uniforia’ - the Official Match Ball for UEFA EURO2020TM

Herzogenaurach, November 6, 2019 : adidas today reveals Uniforia - the Official Match Ball for UEFA EURO2020 TM . Named in honour of the unity and the euphoria that football can bring, the ball is designed to celebrate the togetherness that next year’s tournament will inspire across the continent as part of its new look for 2020. Drawing inspiration from the tournament’s revamped format which will see it played out across 12 different European countries for the first time ever, Uniforia ’s...

04-Nov-2019
adidas 4D range expands with new reflective ALPHAEDGE 4D running shoe

adidas today announces that it expands the 4D range with a new reflective ALPHAEDGE 4D running shoe. The distinctive 3D printed design now features across the sportswear brand’s running, Stella McCartney, Originals and Statement product categories. ADIDAS 4D was first revealed as concept release from FUTURECRAFT - adidas’ innovation incubator – in 2017. The midsole is printed with light and oxygen using Carbon Digital Light Synthesis™ technology pioneered by Silicon Valley based company,...

09-Oct-2019
adidas and Five Ten unveil climbing innovations

From the union of adidas and Five Ten which began in 2011, Spring/Summer 2019 sees the launch of the first adidas Five Ten co-branded range offering creative and technical solutions for climbing. Combining the knowledge and experience of these two heritage outdoor brands, adidas and Five Ten have found the synergies between their teams and the resulting range will benefit from strong design teams and more athlete testing, as well as advanced technologies built for high-performance while...

07-Oct-2019
adidas by Stella McCartney launch Post-Mastectomy Sports Bra in honour of Breast Cancer Awareness Month

adidas by Stella McCartney continues to push boundaries in women’s sportswear with the launch of the brand’s first Post-Mastectomy Sports Bra. In honour of Breast Cancer Awareness Month, the post-operative bra has been created to empower breast cancer survivors to introduce sport and fitness back into their lives. The adidas by Stella McCartney Post-Mastectomy Sports Bra is a welcomed addition to the ongoing creative partnership, supporting a cause close to Stella’s heart, following the loss...

12-Sep-2019
adidas inspires Self-expression in Sport with New Varsity-style Jacket

adidas unveils the VRCT jacket, a fresh take on the classic varsity look that celebrates team pride and self-expression. Paying homage to the traditional letterman jacket, VRCT features a customizable patch that invites athletes to show the world who they are. Designed to be worn before and after training, VRCT takes reworks an iconic design for a classic bomber aesthetic with a sleek, modern fit. Featuring flexible, lightweight material, the jacket offers maximum freedom of movement, while...

19-Aug-2019
adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special

As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 on Stadium digital sports network. The programming is meant to increase visibility of role models for women and girls in sport. Stadium sports reporters and studio hosts Kristen Balboni and Amina Smith lead the in-depth dialogue with a roster of decorated athletes including three-time WNBA MVP...

13-Aug-2019
World number one skier, Mikaela Shiffrin joins adidas

The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup wins in the 2018/19 season – a feat no man or woman has ever achieved in one season before. As a true original and leading voice in women’s sport, Mikaela Shiffrin and adidas’ partnership will...

01-Aug-2019
adidas Golf Announce Apparel Sponsorship of ISPS Handa World Invitational Event

Today, adidas Golf are proud to announce the apparel sponsorship of the ISPS Handa World Invitational Tournament. Formally the Northern Ireland Open, the most marquee event on the European Challenge Tour has been transformed into a global event where the field is comprised of both male and female professional golfers from across the global tours. The event will also look to celebrate golf over a week-long festival, bringing people together to help grow the sport. The vision of adidas Golf...

09-Jul-2019
adidas Golf Announces Athlete Apparel for the 148th Open Championship

The quest to be named Champion Golfer of the Year begins next week at Royal Portrush. adidas is making sure Dustin Johnson, Xander Schauffele and Sergio Garcia are ready. Today, adidas Golf announced the apparel that the players will be wearing at the 148th Open Championship, debuting polos from adidas’ fall/winter 2019 line. World No. 2 Dustin Johnson will be making his 11 th start in The Open Championship and will look to incorporate some new blue colorways to his style. He will be kicking...

05-Jul-2019
adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

Today adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney – the first 100% recyclable hoodie created from garment waste with NuCycl TM fiber by Evrnu and a tennis dress created with Microsilk™ and cellulose blended yarn. With the world producing an estimated 92 million tonnes of textile waste every year1, adidas by Stella McCartney and partners are helping turn this problem...

26-Jun-2019
adidas X Marvel Launch Donovan Mitchell’s First Signature Shoe

D.O.N. ISSUE #1 arrives in a series of Super Hero-inspired colorways Today, adidas formally introduced Utah Jazz star Donovan Mitchell’s first signature sneaker, D.O.N. Issue #1. The new silhouette focuses on supporting his unmatched vertical leap and speed while paying tribute to Mitchell’s nickname through a collection of four Marvel Super Hero colorways, set to release July 1. Just as many Super Heroes have to overcome their own adversity, Mitchell’s unconventional path to the NBA...

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