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19-Aug-2019
adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special

As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 on Stadium digital sports network. The programming is meant to increase visibility of role models for women and girls in sport. Stadium sports reporters and studio hosts Kristen Balboni and Amina Smith lead the in-depth dialogue with a roster of decorated athletes including three-time WNBA MVP...

13-Aug-2019
World number one skier, Mikaela Shiffrin joins adidas

The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup wins in the 2018/19 season – a feat no man or woman has ever achieved in one season before. As a true original and leading voice in women’s sport, Mikaela Shiffrin and adidas’ partnership will...

01-Aug-2019
adidas Golf Announce Apparel Sponsorship of ISPS Handa World Invitational Event

Today, adidas Golf are proud to announce the apparel sponsorship of the ISPS Handa World Invitational Tournament. Formally the Northern Ireland Open, the most marquee event on the European Challenge Tour has been transformed into a global event where the field is comprised of both male and female professional golfers from across the global tours. The event will also look to celebrate golf over a week-long festival, bringing people together to help grow the sport. The vision of adidas Golf...

09-Jul-2019
adidas Golf Announces Athlete Apparel for the 148th Open Championship

The quest to be named Champion Golfer of the Year begins next week at Royal Portrush. adidas is making sure Dustin Johnson, Xander Schauffele and Sergio Garcia are ready. Today, adidas Golf announced the apparel that the players will be wearing at the 148th Open Championship, debuting polos from adidas’ fall/winter 2019 line. World No. 2 Dustin Johnson will be making his 11 th start in The Open Championship and will look to incorporate some new blue colorways to his style. He will be kicking...

05-Jul-2019
adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

Today adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney – the first 100% recyclable hoodie created from garment waste with NuCycl TM fiber by Evrnu and a tennis dress created with Microsilk™ and cellulose blended yarn. With the world producing an estimated 92 million tonnes of textile waste every year1, adidas by Stella McCartney and partners are helping turn this problem...

26-Jun-2019
adidas X Marvel Launch Donovan Mitchell’s First Signature Shoe

D.O.N. ISSUE #1 arrives in a series of Super Hero-inspired colorways Today, adidas formally introduced Utah Jazz star Donovan Mitchell’s first signature sneaker, D.O.N. Issue #1. The new silhouette focuses on supporting his unmatched vertical leap and speed while paying tribute to Mitchell’s nickname through a collection of four Marvel Super Hero colorways, set to release July 1. Just as many Super Heroes have to overcome their own adversity, Mitchell’s unconventional path to the NBA...

03-Jun-2019
adidas Golf Unveils Athlete Apparel for 2019 U.S. Open at Pebble Beach

Today, adidas Golf unveiled the apparel that top adidas athletes will wear at the 2019 U.S. Open at Pebble Beach. Dustin Johnson, Xander Schauffele and Sergio Garcia will be wearing various hues of red and blue in honor of the nation’s oldest major. Having finished second in both majors of 2019, The world No. 2 and 2016 U.S. Open champion Dustin Johnson will be wearing a blend of patriotic colors throughout his return to Pebble Beach. Polos will feature varying red and blue colorways, but DJ...

21-May-2019
adidas unveils evolved Alphaedge 4D, featuring triple white and Parley for the Oceans collaboration

adidas today launches the latest ALPHAEDGE 4D running shoe, as well as a new ALPHAEDGE 4D triple white and ALPHAEDGE 4D Parley for the Oceans update, which all include the revolutionary ADIDAS 4D midsole. ALPHAEDGE 4D features a sport-inspired geometric lattice structure, that provides stability, support and is precisely tuned to offer support and cushioning - the future of performance footwear. For SS19, the ALPHAEDGE 4D range will feature a triple white update. This will be accompanied by...

13-May-2019
adidas Announces Limited-Edition Polo to Celebrate 20-Year Relationship with Sergio Garcia

In 1999, a 19-year-old named Sergio Garcia burst onto the golf scene at the PGA Championship when he hit an eyes-closed shot behind a tree in the final round and jumped his way up the fairway. Today, adidas Golf is commemorating that special moment by offering a throwback limited-edition polo to celebrate the 20-year relationship between Garcia and the brand. The limited-edition polo patterned after the design he wore in 1999 will be available in limited quantities at the adidas flagship...

06-May-2019
adidas Golf Announces Performance Apparel for PGA Championship

CARLSBAD, Calif. – (May 6, 2019) – adidas is preparing two of the top 10 players in the world for the second major of the year. Today, adidas Golf announced the performance apparel for Dustin Johnson and Xander Schauffele that they will wear out at Bethpage Black next week. Coming off a T-2 finish at the Masters, world No. 1 Dustin Johnson looks to do one better in New York. DJ will wear a mix of a heather Ultimate365 polos, mixing in the grays and blues that fans are used to seeing. adidas'...

12-Apr-2019
adidas and Marvel celebrate Basketball’s mightiest Heroes with new footwear collection

adidas Basketball and Marvel announced today that they have joined forces to create a limited-edition ‘Heroes Among Us’ collection led by five new footwear designs. Basketball players, like Super Heroes, have alter-egos. Just as Super Heroes don masks, players don uniforms, and each athlete represents a different power and skill. These unique powers, once assembled, create an unstoppable force of good. With the world watching, these heroes take center stage, placing their teams, their cities...

08-Apr-2019
adidas Golf is calling athletes everywhere to join them on the greatest canvas in sports

If you thought golf was a boring game, adidas wants you to take a second look. Today, adidas Golf is breaking the mold in traditional golf advertising by launching a new 60-second brand campaign video that captures the creativity behind the sport. The video – “Dear Sports” – is a call to all athletes and sports everywhere to join adidas on the course, the greatest canvas in sports. The idea behind “Dear Sports” stems from the nuances that set golf apart from any other sport: The field of...

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