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18-Mar-2024
adidas Partners with Hailey Van Lith to Inspire Student-Athletes on Overcoming Pressure, Shares Update on Historic NIL Ambassador Network

Ahead of one of the most exciting events in sport, adidas today released its newest commercial with partner Hailey Van Lith, amplifying the brand’s recent campaign around helping elite and grassroots athletes disarm pressure and return to the love and joy of sport. “As athletes navigate high-stake sport moments throughout their careers, it can be difficult to cope with the weight of expectations. Our focus is helping these athletes re-capture the joy they have playing sports,” said adidas...

14-Feb-2024
Overtime Elite Athletes Join adidas Basketball Family as NIL Ambassadors

adidas Basketball is thrilled to announce the signing of four remarkable Overtime Elite (OTE) athletes as NIL brand ambassadors: Ian Jackson, Karter Knox, Mikel Brown Jr., and Adam Oumiddoch. This quartet of signings marks a significant step in adidas' ongoing dedication to the sport's evolution and investment in the future of basketball. This collaboration is a strategic extension of the multi-year partnership established in October 2023, where adidas was named the exclusive apparel and...

01-Nov-2023
Iris Law Debuts First-Ever adidas by Stella Mccartney Ski Collection, in Collaboration with Terrex

Today, adidas by Stella McCartney and TERREX come together to unveil their debut ski collection for Fall/Winter 2023. Taking high-performance sportswear and luxury design to new heights with apparel, footwear and accessories for the slopes and beyond. British model and actor Iris Law fronts the campaign and collection, a next-generation creative whose passion for self-expression, holistic approach to movement and fearless style set the tone for the season. Pushing the boundaries of fashion...

25-Sep-2023
Anthony Edwards Unveils First Signature Shoe with adidas Basketball

Today, adidas Basketball announces NBA All-Star Anthony Edwards has become elevated to a signature athlete and will release the athlete’s first signature shoe. Anthony Edwards, the embodiment of unwavering self-belief, has transformed the basketball world in just three NBA seasons. With his electrifying style, gravity-defying acrobatics, versatile scoring, and commitment to defense, he's captured global fan admiration. Anthony Edwards is the true definition of what it means to be a...

14-Sep-2023
adidas Launches Adizero Adios Pro Evo 1 – The Future of Racing. At its Lightest*

Today, adidas unveils the 138g ADIZERO Adios Pro Evo 1, its lightest ever innovation-packed racing shoe. With lighter footwear comes the opportunity for greater speed. The revolutionary road-racer is the lightest racing shoe within the adidas running footwear range* - 40% lighter than any other racing supershoe it has ever created. Lighter than ever and packed with the latest technology, the industry-defining shoe is optimized to improve running economy and provide runners with greater...

01-Sep-2023
adidas Unveils Illegally Fast ADIZERO PRIME X 2 STRUNG – So Much Technology in a Running Shoe, It’s not Allowed in Elite Races

Purpose-built racing model with a re-engineered midsole, featuring two carbon-infused plates surrounded by three layers of LIGHTSTRIKE PRO The perfect fit for runners with high-stack ambitions Available to buy globally from September 15, 2023 via the adidas app, online at adidas running shoes, in stores and selected retailers Today, adidas introduces the new ADIZERO PRIME X 2 STRUNG – the latest addition to the record-breaking ADIZERO franchise. Designed without the constraints of race...

18-Aug-2023
adidas and Arsenal Reimagine a Cult Classic with the Launch of Third Kit for 2023/24 Season

The new shirt reinvents an icon from the 80s - the 82/83 away shirt - with performance technologies for today’s athlete. The cannon crest and Henley crew neck of the original are given a minimalist, modern twist. Available from August 18th via adidas stores, Arsenal Direct, Arsenal stores, selected retail stores, and online at adidas.co.uk/arsenal. Today, adidas and Arsenal unveil the new third kit for the 2023/24 season, celebrating a retro style from the 1980’s. Sporting a mineral green...

15-May-2023
adidas and Rich Mnisi Unveil Collection for Pride 2023

The adidas x RICH MNISI collection is a range of lifestyle and performance apparel and footwear featuring the South African designer’s signature bold prints The apparel and footwear will debut in the Let Love Be Your Legacy campaign with the new collection available globally on May 15th, as well as digitally in EA Sports FIFA 23 on VOLTA FOOTBALL and FUT Sports star Tom Daley, activist Jari Jones and organisation Athlete Ally are supporting the campaign through ‘Love Letters’ to the world...

09-May-2023
Sec Defensive Player of The Year and No. 1 Overall Draft Pick Aliyah Boston Joins adidas Family

adidas Basketball is thrilled to announce the 2023 WNBA Draft first overall pick, Aliyah Boston, as the newest addition to the brand's esteemed women’s basketball roster. "We are beyond excited to welcome Aliyah to our adidas Basketball family. She exudes strength, resilience, versatility and natural skill that is unmatched. I know she’ll leave a lasting impact on the future of the game and we are proud to be a part of this moment and support her on her journey to greatness," said Eric Wise,...

21-Apr-2023
New Personal Best: adidas Announces 96% Of Polyester Used in its Products is Now Recycled Polyester and Sets Sights on Early Achievement of 2024 Commitment

Today, ahead of Earth Day 2023, adidas has announced a new milestone in its journey towards replacing virgin polyester with recycled polyester. 96% of all polyester used in adidas products is now recycled polyester. The achievement of the ambition that adidas first set in 2017 – to replace all virgin polyester with recycled wherever possible by the end of 2024 – is on track to be achieved earlier than expected. Since the first adidas high-performance shoe was made with recycled materials in...

27-Mar-2023
adidas Introduces Our [Fair]way Floral Collection Celebrating Women’s Golf Community

Capsule represents adidas’ hope to turn barriers into opportunities through collaborating with athletes, partners, employees and consumers who are leading the change in women’s golf Floral design print features amaryllis flower which symbolizes self-confidence and strength through a bold and vibrant coral colorway The Our [Fair]way Floral Collection will be available on adidas.com, the adidas app and at select retailers worldwide beginning April 5, 2023 As a brand, adidas works...

15-Mar-2023
adidas Launches the Parley Pack – Its First Football Boot Pack Designed to Help Reduce Plastic Waste

Today adidas proudly launches the adidas Football x Parley Boot Pack [INSERT MARKET LINK FROM SEO TEAM. SEE IN APPENDIX BELOW] – the first ever to be made in part with Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. Boasting stunning lucid blue and white colourways and elegant wave-patterned designs spanning all of its key boot franchises - Predator Accuracy, X Speedportal and...

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