Beyoncé

06-Oct-2023
Beyoncé closes out her final show of RENAISSANCE WORLD TOUR 2023, wearing a new, all-black Atelier IVY PARK design

Beyoncé mesmerized fans on stage by debuting an all-black Atelier IVY PARK look, during her close-out RENAISSANCE WORLD TOUR 2023 show. The one-of-a-kind IVY PARK look was conceived and creative directed by Beyoncé Knowles-Carter herself. The artist captivated attendees at Arrowhead Stadium, in a monochromatic Atelier IVY PARK ensemble, during her on-stage performance of CUFF IT, ENERGY and BREAK MY SOUL. Beyoncé’s made-to-measure IVY PARK look featured a vantablack sequin floor-length gown...

20-May-2022
adidas x IVY PARK Introduces a New Super Sleek Sneaker Just in Time for Summer

We Stan Summer with IVY PARK and adidas’ All-New Super Sleek Sneaker adidas and IVY PARK CEO Beyoncé announces the SUPER SLEEK, a new sneaker silhouette from the ongoing adidas x IVY PARK creative partnership.  We Stan Summer with the new adidas x IVY PARK Super Sleek, a refreshing take on the classic Stan Smith shoes. The sneaker, which remixes a spectrum of references from the adidas’ catalog, including models like the Samba, is fashioned in canvas and leather with dusty white tones and...

28-Jan-2022
ADIDAS X IVY PARK ANNOUNCES IVY HEART, A CAPSULE COLLECTION INSPIRED BY LOVE JUST IN TIME FOR VALENTINE’S DAY

THE CAPSULE COLLECTION GETS TO THE HEART OF THE MATTER IN REDS, PINKS AND NEUTRALS, WITH BOLD LOOKS IN INCLUSIVE SIZES AND FOOTWEAR FOR EVERYONE Herzogenaurach, Germany - January 28, 2022 - adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love, just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in...

30-Nov-2021
adidas x IVY PARK Announces Its Fifth Collection: “HALLS of IVY”

adidas x IVY PARK celebrates the end of the year with its fifth collaborative collection called HALLS of IVY. The inclusive collection unites all people, regardless of background, class, color or creed, as a community that fosters each individual’s creative endeavor.   As with the fourth adidas x IVY PARK collection, “HALLS of IVY” features distinctly expressive styles made for both adults and kids. “Welcome to the HALLS of IVY” The collection is accompanied by a campaign inspired by the...

05-Feb-2021
ICY PARK: The Third Ivy Park Collection with Beyoncé

adidas and Beyoncé present the third collection in their ongoing adidas x IVY PARK collaborative partnership. Aptly titled “ICY PARK”, the collection brings the streets to the slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative self-expression.   Expanding on the partnership’s collaborative mantra, “Where is My Park”, the collection is supported by a multi-media campaign,...

26-Oct-2020
ANNOUNCING IVY PARK SECOND COLLECTION AND “THIS IS MY PARK” CAMPAIGN WITH BÉYONCE

adidas and Beyoncé proudly reveal the second product offering in their partnership with the adidas x IVY PARK collection. Aptly called “Drip 2”, the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, accessories, available exclusively on adidas.com and adidas app on October 29th and at retail on October 30th.  “This is my Park”  Revealed via a series of images and videos featuring Beyoncé, the artist, creative visionary,...

17-Jan-2020
DEBUT ADIDAS x IVY PARK COLLECTION NOW AVAILABLE

adidas and Beyoncé proudly reveal the first product offering in their partnership, as the adidas x IVY PARK collection, which includes gender-neutral performance gear, apparel, and accessories, becomes available today. Revealed in full for the first time, each piece in the collection is showcased as worn by the creative visionary behind the collaboration: Beyoncé herself. Viewed as a whole, this group of imagery is a powerful visual reflection of Beyoncé’s sole ownership of IVY PARK - one of...

16-Jan-2020
ADIDAS AND BEYONCÉ REVEAL FOUR FOOTWEAR STYLES IN THE ADIDAS x IVY PARK COLLECTION

Initially teased in the adidas x IVY PARK launch campaign, adidas and Beyoncé reveal four footwear styles, all showcasing the collection’s bold styling, and incorporating utilitarian details. What started as an adidas football shoe now finds itself on fresh terrain. The evolution of the Samba sneaker continues with the new IVY PARK Super Sleek 72. Bright orange peeks through the transparent platform outsole, while an innovative lacing system wraps around the heel and allows the wearer to...

04-Apr-2019
adidas and Beyoncé announce Iconic partnership

adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities. “This is the partnership of a lifetime for me,” said Beyoncé. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to...

Sign up & Personalize your News alerts

To provide you with a more responsive and personalized service, this site uses cookies. By clicking "Accept", you agree to our use of cookies. For more information on the ones we use and how to delete or block them please read our policy.