08-Mar-2020
08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry
Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...
27-Jan-2020
27-Jan-2020
Heritage sportswear meets Next-Generation design with new athletics collection
adidas launches the Spring/Summer 20 Athletics collection, a capsule wardrobe that reimagines the essence of iconic sportswear staples for the next-generation athlete. The Spring/Summer 20 collection features contemporary sportswear for both men and women who seek functionality and style in their everyday apparel. The collection features a mix of performance and streetwear staples across apparel, footwear and accessories that can be mixed and matched to create multiple distinctive looks....
25-Jan-2019
25-Jan-2019
Master of Ceremonies: Introducing the Dame 5
adidas Basketball creates a collage with unique chapters of Damian Lillard’s life through his fifth signature shoe, the Dame 5 The Dame 5 is designed for ultimate control, focused on comfort, stability and traction. And just as Dame controls the court, he is the Master of Ceremonies in his game, life and world. Dame is a captain, leader, brother, father and emcee. The Dame 5 represents these unique pieces of his life, creating a collage of who Dame is both on and off the court. Dame’s latest...
02-Jul-2018
02-Jul-2018
adidas Womens reveals the July 2018 Bras & Tights Mailer with Julie "Jaws" Nelson: Life's a Beach – Let’s work it out
It’s the height of summer, so naturally, we’re heading to the beach. But there are way more benefits to the sand than just sitting on it. Let the world become your playground and the beach your...
01-Mar-2018
01-Mar-2018
adidas by Stella McCartney launches Spring/Summer 2018 collection with Hologram workout sessions in New York
On March 1st, adidas by Stella McCartney introduces Hologram workout sessions, an experiential showcase bringing new mission LESS IMPACT = MORE POWER to exhilarating heights. Hosted at Manhattan's Bandier store, the event will celebrate the brand's most environmentally-friendly collection to date with virtual reality, holograms and immersive experiences. "At the heart of my collaboration with adidas is an ambition to make a difference in a meaningful way. As a global brand, we have a...
