15-Nov-2022
15-Nov-2022
Darryl Brown channels his Midwest roots into an update of one of his all-time favorite adidas footwear icons
Following Darryl Brown’s successful Midwest Kids Forum Low 84 drop, the Toledo based designer this time channels the energy and blue-collar history of the region that he calls home. For this release, Darryl chose to update the adidas Campus due to its ability to cross subcultural boundaries, with its basketball heritage and later adoption by different musical and skateboarding communities. The shoe’s upper is executed in a jade green reminiscent of his father’s workwear uniform, blending...
04-May-2022
04-May-2022
adidas Originals and Mars Reunite for Six Brand New Color Updates to the Forum 84 Lo Sneaker Inspired by M&M’S®
Fresh off the heels of the successful launch of their collaborative endeavor, adidas Originals and Mars have returned with six distinctly playful color updates to the classic Forum 84 Lo silhouette, inspired by the colorful fun only M&M’S from Mars can deliver. For the second product drop in the long-awaited series, the sportswear brand and the iconic Mars candy brand, M&M’S, present a suite of Red, Yellow, Orange, Green, Blue, and Brown sneakers, with each pair in the collection celebrating...
05-Apr-2022
05-Apr-2022
adidas Originals and Pharrell Williams Return to Launch Humanrace Premium Basics Collection for Spring
This season, adidas Originals and Pharrell Williams launch their unisex Humanrace Premium Basics collection. Built for everyday wear, the suite of colorful apparel brings together quality, vivid color, and a loose fit. Styles feature an overstated “Humanrace” print across the chest and are crafted from adidas’ highest quality 100% organic French terry cotton. The versatile apparel offerings are highlighted by crewneck sweatshirts, sweatpants, hoodies, tees, and shorts. Utilizing adidas’...
24-Feb-2022
24-Feb-2022
adidas Celebrates Black Women Who Are Breaking Barriers In Sport, Fashion And Innovation
This Black History Month, the brand is announcing a series of ongoing initiatives focused on celebrating, uplifting and supporting Black women - starting with elevating stories of their lived experiences New community actions include an accelerator program for social entrepreneurs; a series of adidas Community curriculums and mentorship opportunities; and an industry-changing design program for the next generation of creators Powered by its Impossible Is Nothing attitude, adidas is...
17-Nov-2020
17-Nov-2020
WALES BONNER CAPTURES HER OWN JAMAICAN HERITAGE IN OUR FIRST COLLABORATIVE COLLECTION
After having first previewed on the runway during London Fashion Week in January 2020, we are now launching our first collaborative collection with Wales Bonner. Heralded as one of her generation’s brightest talents, Wales Bonner is a cultural polymath who sees fashion as an intuitive means to understanding a multiplicity of perspectives, proposing a distinct notion of luxury, via a hybrid of European and Afro-Atlantic approaches. For Fall/Winter 2020, the designer brings together literary...
15-Apr-2020
15-Apr-2020
adidas Originals and Girls Are Awesome Collaborate on Top-to-Toe Capsule Collection
adidas Originals has teamed up with the purpose driven brand and emerging media platform, Girls Are Awesome, for a versatile top to toe capsule collection that champions the importance of creators. Including a range of women’s, unisex, and kids’ apparel and footwear options, the collection is presented by a striking visual campaign featuring a range of role models from the Girls Are Awesome family. Having previously worked together on a number of projects, including the elaborate Future...
08-Mar-2020
08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry
Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...
