Campus

03-Oct-2023
adidas Signs University of Washington’s Michael Penix Jr., Rome Odunze as First NIL Football Athletes, Celebrates Investment in College Sports

adidas today announces the signing of Michael Penix Jr. and Rome Odunze to the brand’s growing Name, Image and Likeness (NIL) roster, marking the brand’s first football student-athletes. Today’s signing reflects a continued commitment by adidas to supporting student-athletes and empowering the next generation of athletes. I couldn’t be more excited to be joining the adidas family, which is already investing in me and my career to help shape my future both on and off the field. Just a few...

26-Jun-2023
adidas Originals Continues its Celebration of BAPE®’s 30th Anniversary with a Collaborative take on the Iconic Campus 80s Sneaker

This July, adidas Originals and BAPE® continue their anniversary celebrations with another reimagined take on an iconic Three Stripes classic. Marking the third release in a series of commemorative launches that reignites one of culture’s most revered collaborations, the limited edition BAPE® Campus 80s sneaker takes all the hallmarks of the archival favorite and updates them with a distinctive BAPE® twist. Known the world over for its signature details, BAPE®’s updated take on the Campus...

22-Feb-2023
adidas Originals and Bad Bunny Launch Campus Light

adidas x Bad Bunny returns with a new collaboration that is written in the stars. Inspired by astrology, constellations and signs, Bad Bunny and adidas launch a new silhouette that invites us to immerse ourselves in the confines of the zodiac, on a journey of self-discovery. Campus channels the importance of energies and what we do with them, connecting us with our most genuine and emotional selves. The white appears as a clean canvas emulating the color of the stars and invites consumers to...

15-Nov-2022
Darryl Brown channels his Midwest roots into an update of one of his all-time favorite adidas footwear icons

Following Darryl Brown’s successful Midwest Kids Forum Low 84 drop, the Toledo based designer this time channels the energy and blue-collar history of the region that he calls home.   For this release, Darryl chose to update the adidas Campus due to its ability to cross subcultural boundaries, with its basketball heritage and later adoption by different musical and skateboarding communities. The shoe’s upper is executed in a jade green reminiscent of his father’s workwear uniform, blending...

09-Nov-2022
adidas Originals and Sporty & Rich Announce Inaugural Collaborative Collection

This season, adidas Originals and the Los Angeles based label, Sporty & Rich, have come together to present their inaugural collaborative collection. Inspired by the brand’s intrinsic ethos of wellness and self-care, the quintessential collection plays host to a suite of elevated takes on iconic adidas footwear and apparel looks.  Founded by the multi-disciplinary creative Emily Oberg, for the past several years, Sporty & Rich has pioneered an approach to design that goes far beyond merely...

10-Aug-2022
adidas Accelerating Equity and Inclusion in Sport for All Athletes with Athlete Ally, Partnership Expanded to Reach More Fans, Athletes and Students

As part of adidas’ continued initiative and commitments to push sport forward for all, adidas and Athlete Ally hosted the inaugural Athlete Leadership Summit at the University of Miami with special guest, Layshia Clarendon. This Summit comes off the heels of the adidas’ Title IX news last month and is the kickoff to the brand’s expanded partnership with Athlete Ally – a strategic investment to drive education, policy reform and organization of student-athletes to spur equity on college...

12-Aug-2020
adidas Originals and HUMAN MADE collaborate on three classics

Human Made was founded by Nigo in 2010, serving as the primary apparel and footwear-focused venture for the visionary designer, photographer, curator and music producer. Under the Human Made banner, Nigo continues to create products that are unmistakeably his own. Human Made is both grounded in the functionality of vintage Americana and elevated by Nigo’s instinctive understanding of youth culture as it continues to evolve. Following the previous two drops this season, adidas Originals and...

15-Oct-2019
adidas MakerLab propels emerging designers to bring limited-edition Campus 80s Into the Global Marketplace

Honoring its ongoing ambition to elevate creators worldwide, adidas presents Campus 80s MakerLab , the next chapter of the brand’s collaborative-creation platform that unleashes unlimited possibilities to innovate and explore by giving designers full access to the brand’s tools, infrastructure, expertise, archive, and talent to bring their creative vision to life. The adidas MakerLab invited three innovative, emerging sneaker designers Helen Kirkum , Alex Nash and Shun Hirose of Japanese...

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