28-Feb-2022
28-Feb-2022
Our [Fair]way Highlights Women Who are Changing the Sport for Her
As we continue our efforts as a brand to make the impossible possible for her, we know she’s already out there on the course doing it herself. Golf is primarily an individual sport. Every time someone steps on the course it’s a different experience, a different approach. According to the National Golf Foundation, 25 percent of those that play golf in the U.S. are women, a figure that’s been rising steadily over the past five years. With a trend in more participation among women around the...
08-Apr-2019
08-Apr-2019
adidas Golf is calling athletes everywhere to join them on the greatest canvas in sports
If you thought golf was a boring game, adidas wants you to take a second look. Today, adidas Golf is breaking the mold in traditional golf advertising by launching a new 60-second brand campaign video that captures the creativity behind the sport. The video – “Dear Sports” – is a call to all athletes and sports everywhere to join adidas on the course, the greatest canvas in sports. The idea behind “Dear Sports” stems from the nuances that set golf apart from any other sport: The field of...
