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Futurecraft

13-Nov-2019
FUTURECRAFT.LOOP Phase 2: how we’re finding away

Co-authored by Amanda Verbeck & Tanyaradzwa Sahanga, FUTURECRAFT.LOOP development team Away. Think about that small word. It's something we talk about all the time. Going away. Being away. Putting away. As if away is some mythical wonderland with the power to make everything different. To make everything OK. But the reality is that away simply means somewhere else. Another place. And when it comes to dealing with plastic waste, just moving to another place is the problem not the solution. At...

04-Nov-2019
adidas 4D range expands with new reflective ALPHAEDGE 4D running shoe

adidas today announces that it expands the 4D range with a new reflective ALPHAEDGE 4D running shoe. The distinctive 3D printed design now features across the sportswear brand’s running, Stella McCartney, Originals and Statement product categories. ADIDAS 4D was first revealed as concept release from FUTURECRAFT - adidas’ innovation incubator – in 2017. The midsole is printed with light and oxygen using Carbon Digital Light Synthesis™ technology pioneered by Silicon Valley based company,...

18-Nov-2016
adidas unveils Futurecraft Biofabric - World's first performance shoe made from Biosteel fiber

adidas has today (Thursday 17 November 2016) unveiled the world’s first performance shoe made using Biosteel® fiber – a replication of natural silk – at the Biofabricate Conference in New York. The adidas Futurecraft Biofabric prototype shoe features an upper made from 100% Biosteel® fibers, a nature-based and completely biodegradable high performance fiber, developed by the German biotech company, AMSilk. The material offers a unique combination of properties that are crucial in...

21-Sep-2016
adidas Unveils First Futurecraft Shoe Created at Industry-Changing SPEEDFACTORY Facility

↵ - SPEEDFACTORY seen as the ultimate in Futurecraft with facility able to create completely unique product through high-speed process - - First product – the adidas Futurecraft M.F.G. (Made for...

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