Gazelle

15-Sep-2023
adidas Originals Launches New Global Brand Platform: “We Gave the World an Original. You Gave Us a Thousand Back.”

Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new era for the brand, in 2023, adidas Originals pays homage to those that have continued to transport its iconic signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.” From sport to...

18-Apr-2023
adidas Originals Celebrates its Spring/Summer 2023 Home of Classics Campaign with Curated Exhibition of Cultural Artefacts

Superstar. Gazelle. Forum. Since their inception, each of the three iconic franchises has continued to make its mark in culture – never ceasing to push the boundaries along the way. For Spring/Summer 2023, adidas Originals celebrates each of the timeless silhouettes – and their role as pillars within the creative community – with its latest “Home of Classics” campaign. Helping to bring the campaign to life and celebrating the creative communities that have breathed meaning into the...

03-Apr-2023
adidas Originals Celebrates the Power of Community with the Home of Classics Spring/Summer 2023 Campaign

For decades, adidas’ iconic Superstar, Gazelle, and Forum franchises have stood proud as symbols of culture and community – entering the zeitgeist as game changers and continually pushing the boundaries ever since. For Spring/Summer 2023 adidas Originals has brought all three silhouettes together under its latest “Home of Classics” campaign. The campaign itself features a cast of trailblazing figures from across the globe, including Lil Dre, Kalya Montoya, and Marcos Montoya from Los...

31-Mar-2023
adidas x Gucci Continues its Exploration of Past and Future With A Mix of New Footwear

Having first launched in 2022, this season, the adidas x Gucci collection returns with a host of new sneakers that celebrate the storied legacies of both labels. Spring/Summer 2023 marks the arrival of a brand-new take on one of adidas’ most iconic runners – the ZX8000. Reimagined through Gucci’s contemporary lens, the signature silhouette is crafted in the House’s bright palette of suedes. Alongside the arrival of the archival look is the return of the instantly recognizable adidas x Gucci...

09-Jul-2019
adidas Originals Reimagines the EQT Gazelle

Archive-inspired elements meet the technology of today. Merging the iconic aesthetics of the 90s running sneaker with a distinctly contemporary midsole, adidas Originals brings the EQT Gazelle sneaker to 2019. With the supple leather of the original model combined seamlessly with textured overlays, a hologram tongue logo, and an updated EVA midsole, the re-issued EQT Gazelle silhouette firmly establishes itself as a new icon in the adidas Originals roster. Defining the future of the three...

26-Apr-2019
adidas Consortium x NYC'S Alife team up to release Nizza-Hi Silhoutte

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. This season, Alife , a long-term member of the adidas...

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