02-Feb-2022
02-Feb-2022
adidas Originals Launches “Always Original” Initiative Alongside a Collective of Dynamic Changemakers
Women and non-binary folks around the world have been pushing forward diverse takes on “Originality” forever. It’s nothing new. They’ve always known about their vastpower and potential. Backed by this inherent understanding, this season adidas Originals launches its “Always Original” initiative – an ongoing celebration of the ever-unfolding, omnipresent, and unique expressions of originality as told by marginalized voices. Shining a light on, and acknowledging, the incredible accomplishments...
26-Jan-2020
26-Jan-2020
Change Is a Team Sport
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognizable silhouette has graced the feet of teams and crews at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off of it. Celebrating five decades of culture makers, boundary pushers, and limit breakers, adidas Originals launches Change Is a Team Sport....
14-Jan-2020
14-Jan-2020
Na-Kel Smith and adidas Skateboarding Take Rivalry Hi To The Street
adidas Skateboarding taps Pro rider and rapper, Na-Kel Smith to reimagine an archival classic for skateboarding. Debuting this month, the Rivalry Hi OG by Na-Kel receives a custom overhaul, courtesy of the skater’s bold personality and performance upgrades that repurpose the iconic court style for the street. “[The Rivalry Hi OG] was originally a gift from adidas. I wore it so much that they asked if I wanted to release it,” Nak revealed about the silhouette. Fusing the best of basketball...
14-Oct-2019
14-Oct-2019
adidas Skateboarding and Nora Vasconcellos Reveal Debut Unisex Collection
A Fall/Winter ‘19 Capsule For All adidas Skateboarding and Nora Vasconcellos come together to debut the skateboarder’s first unisex apparel and footwear collection. Limited by none and created for all, the six-piece capsule is a reflection of Vasconcellos’ fluid personal style and her love of skateboarding. “ The beauty is that [skateboarding] is accessible to anyone, if they are willing to try it, ” Nora reveals when explaining why she chose to co-design a unisex collection. “ I love...
17-Jul-2019
17-Jul-2019
adidas Skateboarding presents “ TYSHAWN”
Tomorrow, adidas Skateboarding will release the second installment of Tyshawn , a signature Pro shoe honoring the Bronx-born team rider and Thrasher Skater of the Year, Tyshawn Jones. Accompanying the delivery comes a 60-second video directed by William Strobeck , shot by Zander Taketomo and Kirk Dianda . The film is set to an acapella freestyle by the late Bankroll Fresh , whose song “Behind the Fence” was featured in Tyshawn’s breakout part for adidas Skateboarding’s 2016 feature film,...
15-Jul-2019
15-Jul-2019
adidas Skateboarding Releases TYSHAWN In Leading Colorway
Rider’s Signature FW19 Model Debuts Alongside Apparel Capsule adidas Skateboarding and Tyshawn Jones release the Tyshawn signature model in its premier Green/White colorway. The shoe marks a milestone for adidas and Tyshawn, as one of the youngest and most prolific team riders on the adidas Skateboarding team. Created side-by-side with former pro skater and Footwear Design Director, Scott Johnston, the silhouette is a visual statement built for and tested by Jones himself. Releasing this...
19-Jun-2019
19-Jun-2019
adidas Skateboarding and Tyshawn Jones Announce Signature Shoe Debut
First Drop Revealed In Exclusive Triple White Colorway adidas Skateboarding crowns global team rider and 2018 Skater Of The Year, Tyshawn Jones with his first-ever Pro Signature shoe. In anticipation of the Tyshawn hero colorway revealing this July, the brand leads the signature collection with a striking Triple White colorway that is commemorated by an exclusive launch event in Jones’ hometown of New York City. Designed alongside and tested by the groundbreaking skater, the white-on-white...
02-May-2019
02-May-2019
Tyshawn Jones and Friends Jump Out Of A Plane For Hardies Hardware SS19 Release
adidas Skateboarding recently revealed its second capsule collection with Hardies Hardware—a clothing and accessories brand created by adidas Pro rider Tyshawn Jones and friends. In support of the drop, Jones and his crew take the collection out for a spin in free fall, thousands of feet above the ground. The short clip debuts all six pieces of the capsule worn by Jones , fellow adidas team-rider Jake Donnelly , WHO KID , Troy Stillwell, Val Perre and Justin Casado. The limited-edition...
