20-Nov-2020
20-Nov-2020
KARLIE KLOSS DEDICATES HER FIRST COLLECTION TO NEXT GENERATION WOMEN
For our first co-created collection with Karlie Kloss, we aimed to deliver on the performance needs of the next generation and inspire young women to harness the power of an active life. Taking inspiration from Kloss’ own background in sport and love of running, the collection offers staple pieces in a palette of collegiate colors with playful orange accents. Featuring a range of versatile activewear, from the essential high-performance workout bra and tights, to trend-inspired streetwear...
14-Oct-2020
14-Oct-2020
ULTRABOOST DNA LOOP LAUNCHES TO PUBLIC AS ‘MADE TO BE REMADE’ RUNNING SHOES COME TO CREATORS CLUB WEEK
In April 2019, 200 creators around the world were involved in the first closed trial process, taking possession of Gen 1 UltraBOOST DNA LOOP running shoes, wearing and then returning them to be reborn as well as providing valuable feedback on the design and process. In November 2019 the first Gen 2 UltraBOOST DNA LOOP running shoes were produced and included recycled TPU from the Gen 1 pairs. Again, the 200 creators were asked to put the shoe through its paces to provide feedback that would...
12-Oct-2020
12-Oct-2020
CREATORS CLUB WEEK: ALL STAR LINEUP FOR OUR FIRST EVER DIGITAL FESTIVAL
In a year that has changed how we experience moments; we will be bringing our community together through a seven-day digital festival kicking-off on October 14th. “Creators Club Week is the biggest ever celebration of our global member community and an opportunity to bring people together through our curated program of digital experiences. Holding our first ever members week and asking our partners that we’ve worked so closely with to headline this moment, is the most fitting way...
04-Jun-2018
04-Jun-2018
adidas assembles a team of the World’s most influential creators from across sport culture to prove creativity is the answer
56 Creators including Leo Messi, Mo Salah, Caroline Wozniacki, Karlie Kloss and Pharrell Williams unite to prove creativity is the answer “Creativity is the Answer” is the brand’s most personal...
20-Dec-2017
20-Dec-2017
adidas Invites the World to Create in New Global Campaign
Twenty-Five Groundbreaking adidas Icons Invite Athletes Everywhere to Stand Up and Shape the Future of Sport Culture Portland, Ore., Dec. 20, 2017 – At the forefront of change are the people obsessed with progress: Creators. Those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them....
