19-Apr-2021
19-Apr-2021
IMPOSSIBLE IS NOTHING: INSPIRING THE WORLD TO SEE POSSIBILITIES
Today, adidas introduces the evolution of its long-standing brand attitude Impossible Is Nothing. SEEING POSSIBILITIES - as told in bold, human films - is about rebellious optimism, rooted in the purpose from adidas in the power of sports to change lives. Told in the documentary style of home footage, the series provides a previously unseen side to some of the most documented individuals in the world, enabled via a powerful narrative delivered by friends or fellow athletes, and animated...
18-Dec-2019
18-Dec-2019
adidas and Ninja Launch Collaborative ‘Time In’ Nite Jogger
The adidas by Ninja Nite Jogger sneaker marks the first collaborative product of the partnership Time In’ celebrates the hours spent by creators developing their craft The ‘Time In’ Nite Jogger features Ninja branding and detailing throughout Having first announced their landmark partnership in August 2019, adidas and Ninja have come together to launch their inaugural collaborative product– the ‘Time In’ Nite Jogger. Recognized as the first of its kind, the partnership serves as a statement...
29-Aug-2019
29-Aug-2019
adidas Originals Announces Partnership With Ninja
Today, adidas Originals confirms it is partnering with gaming superstar, Ninja, first revealed in an adidas Originals hack of Ninja’s Mixer livestream and subsequent announcement video on his YouTube channel. The partnership marks the sportswear brand’s commitment to gaming, blending the physical and digital worlds to help creators achieve their best. adidas officially welcomes one of the most prolific gamers and content creators in the world to its family. Watch the Ninja announcement video...