23-Mar-2022
23-Mar-2022
Imagining A More Equitable and Inclusive Future: adidas Announces Sweeping Network for Student-Athletes
Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. A Sweeping, Equitable Network With the ability to reach over 50,000 student-athletes across 23 sports and 109 Division1 NCAA schools, the new NIL program...
16-Apr-2021
16-Apr-2021
McDonald’s Teams Up with adidas and Eric Emanuel to Drop Limited-Edition All American Games Apparel
After nearly a decade outfitting the next generation of basketball greats, the McDonald’s All American Games and adidas are teaming up to unveil two new lines of Games gear – available exclusively at adidas.com and select adidas retailers. Fans can rep the All Americans on their own home court with classic shorts, hoodies and sweats, or be bold with Games-inspired hoodies, basketball shorts, graphic tees, and more, by New York-based sportswear designer Eric Emanuel. Over the past four...
19-Aug-2019
19-Aug-2019
adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special
As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 on Stadium digital sports network. The programming is meant to increase visibility of role models for women and girls in sport. Stadium sports reporters and studio hosts Kristen Balboni and Amina Smith lead the in-depth dialogue with a roster of decorated athletes including three-time WNBA MVP...
21-Aug-2018
21-Aug-2018
Next Wave: Introducing PRO BOUNCE & MAD BOUNCE for the next generation
PORTLAND, ORE., AUGUST 21 - adidas Basketball today introduced their new Pro Bounce and Mad Bounce silhouettes, built for basketball’s next wave of rising superstars who are shaping the future of...
20-Dec-2017
20-Dec-2017
adidas Invites the World to Create in New Global Campaign
Twenty-Five Groundbreaking adidas Icons Invite Athletes Everywhere to Stand Up and Shape the Future of Sport Culture Portland, Ore., Dec. 20, 2017 – At the forefront of change are the people obsessed with progress: Creators. Those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them....
