27-Jul-2022
27-Jul-2022
To celebrate Title IX's 50th anniversary adidas signs 15 female student-athletes to NIL deals and announces brand initiatives to push Sport forward for all
To celebrate the 50th year of Title IX, adidas announced a series of brand initiatives and commitments aimed at creating a more equitable and inclusive future of sport. Commencing with the signing of 15 female student-athletes to name, image, and likeness (NIL) deals across seven collegiate sports, the brand is further underscoring its commitment to women and LGBTQI+ athletes in sport through an expanded partnership with Athlete Ally to grow chapter footprints on college campuses. In...
20-Jul-2022
20-Jul-2022
adidas Basketball Announces the Candace Parker Collection Part II “Play Your Ace”
The collection aims to empower and elevate the future of women in sport Part II comprises of court-worthy footwear complemented by pre-and-post-game apparel available in inclusive sizing designed to elevate your Ace adidas Basketball in collaboration with basketball GOAT and legend, Candace Parker, unveils the new Candace Parker Collection Part II with retail partner DICK’S Sporting Goods. Rooted in a shared commitment to empower aspiring women athletes and hoopers – who like Parker set out...
23-Mar-2022
23-Mar-2022
Imagining A More Equitable and Inclusive Future: adidas Announces Sweeping Network for Student-Athletes
Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. A Sweeping, Equitable Network With the ability to reach over 50,000 student-athletes across 23 sports and 109 Division1 NCAA schools, the new NIL program...
16-Apr-2021
16-Apr-2021
McDonald’s Teams Up with adidas and Eric Emanuel to Drop Limited-Edition All American Games Apparel
After nearly a decade outfitting the next generation of basketball greats, the McDonald’s All American Games and adidas are teaming up to unveil two new lines of Games gear – available exclusively at adidas.com and select adidas retailers. Fans can rep the All Americans on their own home court with classic shorts, hoodies and sweats, or be bold with Games-inspired hoodies, basketball shorts, graphic tees, and more, by New York-based sportswear designer Eric Emanuel. Over the past four...
15-Jan-2020
15-Jan-2020
adidas by Stella McCartney reimagines iconic training looks for a new generation
adidas by Stella McCartney continues to push boundaries in performance wear with the Spring/Summer 20 collection. Inspired by the collective of next-generation athletes, the new season apparel reimagines classic performance looks with innovative design. The SS20 collection takes a fresh approach to iconic training looks within two new capsules: Club Collective and Boxfit. Both feature a mix of high-performance training essentials that fuse style and sport seamlessly and designed to support...
20-Aug-2019
20-Aug-2019
adidas originals by Pharrell Williams announce now is her time collection
Pharrell Williams launches Now Is Her Time, a campaign aimed at female empowerment across the world through the power of representation and bold voices. Pharrell's latest collaboration with adidas Originals is told from the point of view of females from different backgrounds and the allies who support them. Honing in on the zeitgeist of our times, Now Is Her Time is a call to action for the 21st century. The campaign utilizes Pharrell’s platform to amplify the voices of women making waves...
16-Apr-2019
16-Apr-2019
adidas Originals draws thousands to sport club for weekend one
(Indio, CA)— adidas Originals united the best in sports and culture with adidas Sport Club, a modern day revival of Adi Dassler’s original Sport Hotel. The hub was the premier destination over the weekend congregating top athletes and creators in the spirit of collaboration and community elevation. Taking up residence at the opulent Zenyara Estate in the Coachella Valley, adidas Sport Club represented the brand’s Creators Unite mentality, bridging the diverse worlds of sport and culture...
12-Apr-2019
12-Apr-2019
adidas and Marvel celebrate Basketball’s mightiest Heroes with new footwear collection
adidas Basketball and Marvel announced today that they have joined forces to create a limited-edition ‘Heroes Among Us’ collection led by five new footwear designs. Basketball players, like Super Heroes, have alter-egos. Just as Super Heroes don masks, players don uniforms, and each athlete represents a different power and skill. These unique powers, once assembled, create an unstoppable force of good. With the world watching, these heroes take center stage, placing their teams, their cities...
21-Aug-2018
21-Aug-2018
Next Wave: Introducing PRO BOUNCE & MAD BOUNCE for the next generation
PORTLAND, ORE., AUGUST 21 - adidas Basketball today introduced their new Pro Bounce and Mad Bounce silhouettes, built for basketball’s next wave of rising superstars who are shaping the future of...
20-Dec-2017
20-Dec-2017
adidas Invites the World to Create in New Global Campaign
Twenty-Five Groundbreaking adidas Icons Invite Athletes Everywhere to Stand Up and Shape the Future of Sport Culture Portland, Ore., Dec. 20, 2017 – At the forefront of change are the people obsessed with progress: Creators. Those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them....
