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16-Mar-2020
READY: New Multi-Sport Apparel Responsive to Heat, Wind, Rain and Cold

adidas introduces READY, a new multi-sport collection that uses responsive fabrics and intuitive design to help athletes perform, whatever the weather. With a global increase in outdoor sports and training 1, READY enables athletes of all abilities to train without the distraction of competing with the elements. With temperatures in Tokyo set to reach record highs this summer, READY technology will be put through the ultimate test as Olympic athletes take to the global sports stage wearing...

10-Mar-2020
The Worlds Of Sports, Gaming And Technology Collide With All-New adidas GMR

Whether they’re on the street or playing virtually at home, players want bragging rights, and so three of the world’s leading brands in sports, gaming and technology came together to create a brand-new category of football innovation to make this happen. Made by adidas, powered by Jacquard™ by Google and lived through EA Sports™ FIFA Mobile, the adidas GMR is enabling players to impact virtual performance with real-world play . Imagine a smart insole that can be placed within any adidas...

26-Feb-2020
Introducing Special-Edition FC Bayern Jersey

Honouring the 120-year anniversary of FC Bayern this year, adidas today releases a new jersey for 2020 that represents a modern interpretation of one of the most significant jerseys from the club’s illustrious history. To create it, the adidas design team studied the jersey worn during its first ever German Championship winning season in 1932, identifying what made it so iconic, and what could be adapted for the 2020 release. Combining design principles and motifs from the two different...

18-Feb-2020
Official Match Ball of the UEFA Champions League 2020 knockout stages, inspired by the host city of the final – Istanbul

adidas today reveals Finale Istanbul, the Official Match Ball for the 2019/20 UEFA Champions League knockout stages. Drawing its inspiration from the host city, where East and West merge, the intricate design features a hand drawn artistic interpretation of a map of Istanbul, which uniquely bridges the two continents of Europe and Asia. The Official Match Ball of the final has been designed to highlight the famous stars of the UEFA Champions League. Nodding to Istanbul’s deep culture of art,...

18-Feb-2020
MYSHELTER

18-Feb-2020
Busenitz Vulc

18-Feb-2020
Pushing Boundaries with PALACE to bring New Looks to the Course

The cult London skate brand team up with The Three Stripes for a golf-inspired collection A collection of sportswear, accessories and footwear inspired by the sport adidas Originals presents the latest exclusive collaboration with PALACE Skateboards. Following on from their successful collaboration with Juventus Football Club, and a tennis-inspired collection for the 2018 grass court tennis season, the streetwear giants turn their attention to one of the world’s oldest sporting traditions....

17-Feb-2020
The Latest Version of the Aloha Super Honors the Legacy of Mark Gonzales

adidas Skateboarding reimagines the Aloha Super to celebrate a legend in its ranks. Commemorating one of skateboarding’s most prestigious riders, Mark “The Gonz” Gonzales, the brand announces a third colorway of the iconic silhouette that pays homage to his 2018 recreation of the historic, avant garde performance debuted at Städtisches Museum, Germany in 1998. Inspired by the black fencing suit hand-dyed and worn by Gonz during this 20 year anniversary event, the adiStar-inspired and fully...

28-Jan-2020
adidas aims to end plastic waste with innovation + partnerships as the solutions

Plastic waste is a problem - and it has reached a tipping point. For every person on the planet, there is one ton of plastic and nearly 80 percent has become plastic waste wreaking havoc on the oceans around the world. As a big company, adidas has been a big contributor to the problem. Which is why its actions need to be equally as big. The brand has made a commitment to END PLASTIC WASTE through innovation and partnerships. We’re not just focused on changing how we do business; we're...

27-Jan-2020
Heritage sportswear meets Next-Generation design with new athletics collection

adidas launches the Spring/Summer 20 Athletics collection, a capsule wardrobe that reimagines the essence of iconic sportswear staples for the next-generation athlete. The Spring/Summer 20 collection features contemporary sportswear for both men and women who seek functionality and style in their everyday apparel. The collection features a mix of performance and streetwear staples across apparel, footwear and accessories that can be mixed and matched to create multiple distinctive looks....

21-Jan-2020
adidas Golf Changes the Game with New CODECHAOS Footwear

CARLSBAD, Calif. (January 21, 2020) – adidas is continuing to redefine the golf dress code, this time starting from the ground up. Today, adidas is pushing the boundaries in golf footwear once again by introducing a new line – CODECHAOS – meant to challenge the definition of what a golf shoe can be. Built with the modern golfer in mind, the new footwear, offered in both men’s and women’s styles, will be available worldwide on Jan. 31, 2020. CODECHAOS is the latest product from adidas Golf...

20-Jan-2020
adidas FOCUSBREATHEIN Designed for Running Remedy and Re-Energizing a Personal Best Mindset

Today, adidas reveals FOCUSBREATHEIN – a new running shoe that offers smooth movement and provides lightweight comfort and performance for those who use running as a way to re-energize and establish their personal best mindset. Ready. Set. Glow! Inspired by the restorative effects of exercise on a person’s wellbeing, adidas FOCUSBREATHEIN combines a translucent upper with a BOUNCELITE EVA midsole, blending iconic adidas performance DNA with modern underfoot comfort. adidas FOCUSBREATHEIN is...

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