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17-Apr-2019
adidas unlocks a circular future for Sports with Futurecraft.loop: a performance running shoe made to be remade

adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP - a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in 2015 the first performance footwear concept with an upper made entirely of yarns and filaments reclaimed and recycled from marine plastic waste and illegal deep-sea gillnets. In 2019 adidas will produce 11 million pairs of shoes with Ocean Plastic ® by Parley through intercepting plastic waste...

16-Apr-2019
adidas Originals Draws Thousands To Sport Club For Weekend One

(Indio, CA)— adidas Originals united the best in sports and culture with adidas Sport Club, a modern day revival of Adi Dassler’s original Sport Hotel. The hub was the premier destination over the weekend congregating top athletes and creators in the spirit of collaboration and community elevation. Taking up residence at the opulent Zenyara Estate in the Coachella Valley, adidas Sport Club represented the brand’s Creators Unite mentality, bridging the diverse worlds of sport and culture...

08-Apr-2019
ADIDAS LAUNCHES KNITTED BRA TO DELIVER COMFORT AND SUPPORT FOR THE BODY IN MOTION

adidas unveils the Don’t Rest Primeknit LUX bra, a premium first of its kind sports bra, created with Primeknit, adidas’ revolutionary knitting technology. Engineered for the perfect fit, the bra offers the ultimate freedom of movement for female athletes to train with zero distraction. The Don’t Rest Primeknit LUX bra was co-created with adidas global network of female athletes who revealed the need for a high-performance sports bra that delivers both support and comfort. After years of...

04-Apr-2019
adidas and Beyoncé announce Iconic partnership

adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities. “This is the partnership of a lifetime for me,” said Beyoncé. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to...

03-Apr-2019
adidas Unveils New Escouade Collection

adidas unveils its latest collection of high-performance wear to be worn on Grand Slam courts - the new Escouade Collection for men and women. The range features bold designs and graphics, daring silhouettes and contrast colour blocking; it will be launched with the start of the outdoor season and Roland Garros. The collection will be worn on court by leading players including Sascha Zverev, Stefanos Tsitsipas, Angelique Kerber, Garbine Muguruza and Dominic Thiem. The Escouade Collection has...

29-Mar-2019
ADIDAS ORIGINALS X OVERKILL RELEASE NEW ZX10000C COLORWAY

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. Originally conceived in 2003 as a hub for the German...

29-Mar-2019
adidas introduces the 2019 adizero & icon "Charged Up” cleats for opening day

MLB’s top players are 100% charged up and ready for Opening Day. To match the excitement, anticipation and energy for the start of the new season, adidas Baseball today introduces the “Charged Up” Collection, featuring the 2019 adizero Afterburner 6 and Icon V cleats. With inspiration taken from the innovation, craftsmanship and exceptional materials found in new tech devices, adidas created a new generation of sneaker cleats for the ultimate fit, feel and fastest performance. Like the clean...

27-Mar-2019
adidas Golf Prepares Athletes for the Year’s First Major

CARLSBAD, Calif. (March 27, 2019) – As winter gives way to spring, the calendar finally turns to April, signifying we’ve arrived at the first major of the 2019 season. Today, adidas Golf unveiled the performance apparel prepared for Dustin Johnson, Xander Schauffele and Sergio Garcia as they seek to bring home the year’s first major. With two wins already this season, and currently the top player in the world, Dustin Johnson is looking for his second major of this career. To help him get...

18-Mar-2019
adidas Introduces the Special Edition adizero 8.0 “Snow Cone” Pack

PORTLAND, Ore. (March 18, 2019) – adidas Football today introduced the special edition “Snow Cone” pack, featuring the 2019 adizero 8.0 football cleats. Fast with flavor, the adidas adizero 8.0 “Snow Cone” pack was inspired by childhood memories and the vivid colors that make up the vast variety of flavors from snow cone stands and trucks across the nation. Centered around a central flavor profile, each cleat blends the pantone color chart to create a unique look for each of the special...

11-Mar-2019
Winter is here; adidas Running announces Game of Thrones® collaboration with six limited-edition Ultraboost

PORTLAND, Ore., March 11 th – Today, after much hype and expectation, adidas Running announces the highly anticipated collaborative project with legendary HBO® television series Game of Thrones . Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture. Now, ahead of its eighth and final season, adidas has reimagined the iconic houses and characters of Westeros in...

08-Mar-2019
adidas communitas unveil first of four consortium drops: the naked magmur runner

Since it first came into being, adidas Consortium has been committed to bringing together those partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. No matter how distinctively the individual voices of the Consortium family ring out however, no member exists within a vacuum. Each one is the product of an often-under-sung local community that informs and inspires each new creation, either directly or indirectly. "With Communitas, adidas Consortium is...

27-Feb-2019
adidas Announces Multi-Year Partnerships with Top NFL Prospects

adidas Football Introduces the 2019 adizero 40 and adizero 8.0 PK Cleats The top prospects for the 2019 NFL Draft are taking over Indianapolis, Ind. this week and today adidas announced new multi-year partnerships with Marquise Brown, WR from Oklahoma and Hakeem Butler, WR from Iowa State. Marquise “Hollywood” Brown was a first-team All-American and first-team All-Big-12 in in 2018, finishing the season among the nation's Top-10 in receiving yards (1,318) with 75 reception and 10 receiving...

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