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19-Jun-2019
adidas Creates a New Boost Innovation for Urban Runners: PulseBoost HD

Introducing Boost HD: a new innovation in Boost technology. adidas has engineered Boost HD for more stability with the same unrivalled energy return and comfort. It’s a new expression of the best. Sitting lower to the ground, Pulseboost HD is ready for the unexpected. A sudden stop, juke or quick change in direction on a busy city street is not a problem with a completely new package of performance benefits for runners. - Boost HD is engineered for more stability with the same best-in-class...

13-Jun-2019
ADIDAS INTRODUCES THE 2019 ADIZERO 8.0 "COOKIES 'N CREAM' FOOTBALL CLEATS

adidas Football today unveiled the special edition “Cookies 'N Cream” pack, featuring the 2019 adizero 8.0 football cleats. Packed with flavor, the adidas adizero 8.0 “Cookies 'N Cream” pack was inspired by one of America's favorite desserts and features an all-new colorway that mirrors the beloved mix of cookies and ice cream. The adizero 8.0 is engineered for football’s fastest players and takes the football cleat silhouette to the next level by incorporating a sneaker profile and...

28-May-2019
adidas Consortium LX CON OG

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. This season, adidas Consortium is diverging slightly from...

21-May-2019
adidas unveils evolved Alphaedge 4D, featuring triple white and Parley for the Oceans collaboration

adidas today launches the latest ALPHAEDGE 4D running shoe, as well as a new ALPHAEDGE 4D triple white and ALPHAEDGE 4D Parley for the Oceans update, which all include the revolutionary ADIDAS 4D midsole. ALPHAEDGE 4D features a sport-inspired geometric lattice structure, that provides stability, support and is precisely tuned to offer support and cushioning - the future of performance footwear. For SS19, the ALPHAEDGE 4D range will feature a triple white update. This will be accompanied by...

09-May-2019
adidas x SIVASDESCALZO relive the 1982 world cup with limited Sobakov Boost

SIVASDESCALZO, the Spanish retailer specialized in sneakers and streetwear that in recent years has redefined urban fashion in Spain, has now revived the optimism and openness of the 1982 World Cup by creating, in partnership with adidas Consortium, a limited-edition release of the new Sobakov Boost. With a selection of products that effortlessly transcend the supposed limits between luxury and streetwear, SIVASDESCALZO has applied the same audacious vision and energy to this version of the...

04-May-2019
adidas Soccer Brings Next-Level Agility to the Pitch with new NEMEZIZ 19

adidas Soccer today revealed the future of agility with the new NEMEZIZ 19. The evolved boot comes with a host of enhanced innovations, offering revolutionized 360-degree agility and performance for creators on the pitch. NEMEZIZ 19 is built for the most agile and multidirectional players. Created specifically for those who play unpredictably and beat all opposition with spectacular flair, footwork and movement, the revolutionary upper construction of the NEMEZIZ 19 synergizes the function...

29-Apr-2019
adidas & Premier Lacrosse League Unveil Uniforms for Inaugural Season

Coming off the historic multi-year partnership announcement earlier this month, adidas and the Premier Lacrosse League (PLL) today unveiled the official uniforms for the 2019 inaugural season. The new looks will make their on-field debut June 1 and 2 when the best lacrosse players on the planet take the field at Gillette Stadium in Foxborough, Mass. As the signature element of the new partnership, the PLL adidas Lacrosse jerseys are engineered for elite performance and set the tone for the...

25-Apr-2019
The University of Miami and adidas Unveil first-ever Baseball Jerseys made from Parley Ocean Plastic™

The University of Miami and adidas today unveil the first-ever, special edition baseball jerseys utilizing repurposed and upcycled materials created in partnership with Parley for the Oceans. To raise awareness of marine plastic pollution and champion the Parley AIR Strategy for solutions (Avoid, Intercept, Redesign), the new, ocean-inspired adidas x Parley Miami baseball uniforms will be debuted at Alex Rodriguez Park at Mark Light Field when the Hurricanes take on Virginia Tech on April...

17-Apr-2019
adidas unlocks a circular future for Sports with Futurecraft.loop: a performance running shoe made to be remade

adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP - a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in 2015 the first performance footwear concept with an upper made entirely of yarns and filaments reclaimed and recycled from marine plastic waste and illegal deep-sea gillnets. In 2019 adidas will produce 11 million pairs of shoes containing recycled ocean plastic through intercepting plastic...

16-Apr-2019
adidas Originals draws thousands to sport club for weekend one

(Indio, CA)— adidas Originals united the best in sports and culture with adidas Sport Club, a modern day revival of Adi Dassler’s original Sport Hotel. The hub was the premier destination over the weekend congregating top athletes and creators in the spirit of collaboration and community elevation. Taking up residence at the opulent Zenyara Estate in the Coachella Valley, adidas Sport Club represented the brand’s Creators Unite mentality, bridging the diverse worlds of sport and culture...

08-Apr-2019
adidas launches knitted bra to deliver comfort and support for the body in motion

adidas unveils the Don’t Rest Primeknit LUX bra, a premium first of its kind sports bra, created with Primeknit, adidas’ revolutionary knitting technology. Engineered for the perfect fit, the bra offers the ultimate freedom of movement for female athletes to train with zero distraction. The Don’t Rest Primeknit LUX bra was co-created with adidas global network of female athletes who revealed the need for a high-performance sports bra that delivers both support and comfort. After years of...

04-Apr-2019
adidas and Beyoncé announce Iconic partnership

adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities. “This is the partnership of a lifetime for me,” said Beyoncé. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to...

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