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13-Aug-2019
adidas Consortium Presents Torsion TRDC

adidas’ 2019 celebration of Torsion System technology continues into the Fall-Winter months with a new iteration of the lesser-seen late ‘90s Trediac shoe Originally created for trail running, the latest version stays true to the functionality and fabrications of the original Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a...

13-Aug-2019
World number one skier, Mikaela Shiffrin joins adidas

The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup wins in the 2018/19 season – a feat no man or woman has ever achieved in one season before. As a true original and leading voice in women’s sport, Mikaela Shiffrin and adidas’ partnership will...

07-Aug-2019
adidas Unveils NY Collection For US Open

adidas unveils its latest collection of high-performance wear to be worn on Grand Slam courts - the NY collection for the final Grand Slam of the season. Designed in collaboration with the Brooklyn Creator Farm, the NY collection is inspired by the streets of New York City and urban tennis culture. The collection will be debuted on court by leading players including Angelique Kerber, Garbine Muguruza, Caroline Wozniacki, Stefanos Tsitsipas and Alexander Zverev. The US Open collection has...

06-Aug-2019
adidas Originals Presents OG ZX Series "30 Years of Torsion"

adidas’ 2019 celebration of the iconic ZX running shoe series continues with a reissue of the ZX 5000, ZX 6000, ZX 7000 and ZX 9000 models in their OG colorways Each shoe is faithful to the original models, save the addition of a lace jewel and insole, which pay tribute to the 30th anniversary of adidas’ enduring Torsion System technology For SS19, adidas has made the iconic ZX running shoe series a focal point of its offering, with numerous iterations and updates created both in house and...

30-Jul-2019
OZWEEGO and LXCON: Powered by the Past

adidas Originals looks back to its archive to create the latest expressions of two contemporary icons: the OZWEEGO and LXCON silhouettes. Powered by the past , the OZWEEGO and LXCON silhouettes take elements from two key 90s silhouettes and radically reimagine their aesthetics for the contemporary wearer. Inspired by the OZWEEGO 3, a lightweight and comfortable cushion runner silhouette from 1998, the new OZWEEGO silhouette adopts a futuristic design approach with a distinctive eye stay...

16-Jul-2019
New Ultraboost 19 colorways coming with Launch of ‘Feel The Boost’ Campaign, A global celebration of the iconic adidas innovation

Today, adidas announces new colourways of Ultraboost 19 as cities and Creators around the world celebrate the performance and cultural impact of Boost technology. Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you. This latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness. Sam Handy, VP Design, adidas...

16-Jul-2019
adidas Football and Arsenal Reveal 2019/20 Away Kit

- 2019/20 away kit revives the classic ‘bruised banana’ kit with a modern twist - - Striking new design embodies classic ‘90s kit, synonymous with the Arsenal and adidas partnership - - New away kit to be worn on pitch for Arsenal’s first away game against Newcastle on August 11 - adidas Football today unveiled Arsenal’s away kit for the 2019/20 season. Inspired by the iconic Arsenal away strip, the ‘bruised banana’ seen during the early ‘90s, the new jersey celebrates the club’s history...

05-Jul-2019
adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport

Today adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney – the first 100% recyclable hoodie created from garment waste with NuCycl TM fiber by Evrnu and a tennis dress created with Microsilk™ and cellulose blended yarn. With the world producing an estimated 92 million tonnes of textile waste every year1, adidas by Stella McCartney and partners are helping turn this problem...

25-Jun-2019
adidas Consortium Brings Back the Mid-Height Version of the 4D Runner

For SS19, adidas Consortium brings back the midheight version of the 4D runner Presented in a space-dyed, summer-ready colorway, the high-performance running shoe also features a contrasting Carbon 4D sole Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over...

24-Jun-2019
High-Performance Meets Iconic British Style with the New adidas by Stella McCartney Tennis Collection, Set to be Debuted at Wimbledon

Iconic style meets unrivalled performance with the new adidas by Stella McCartney Tennis collection including, for the first time, menswear at a Grand Slam. The collection is set to be worn on court at Wimbledon by world class athletes Angelique Kerber, Caroline Wozniacki, Garbiñe Muguruza, Alexander Zverev, Dominic Thiem and Stefanos Tsitsipas. Featuring Stella McCartney’s signature design touches of precise cuts and sleek silhouettes, the collection takes a fresh approach to the...

19-Jun-2019
adidas Creates a New Boost Innovation for Urban Runners: PulseBoost HD

Introducing Boost HD: a new innovation in Boost technology. adidas has engineered Boost HD for more stability with the same unrivalled energy return and comfort. It’s a new expression of the best. Sitting lower to the ground, Pulseboost HD is ready for the unexpected. A sudden stop, juke or quick change in direction on a busy city street is not a problem with a completely new package of performance benefits for runners. - Boost HD is engineered for more stability with the same best-in-class...

13-Jun-2019
adidas introduces the 2019 adizero 8.0 “Cookies 'N Cream” football cleats

adidas Football today unveiled the special edition “Cookies 'N Cream” pack, featuring the 2019 adizero 8.0 football cleats. Packed with flavor, the adidas adizero 8.0 “Cookies 'N Cream” pack was inspired by one of America's favorite desserts and features an all-new colorway that mirrors the beloved mix of cookies and ice cream. The adizero 8.0 is engineered for football’s fastest players and takes the football cleat silhouette to the next level by incorporating a sneaker profile and...

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