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09-Oct-2019
adidas and Five Ten unveil climbing innovations

From the union of adidas and Five Ten which began in 2011, Spring/Summer 2019 sees the launch of the first adidas Five Ten co-branded range offering creative and technical solutions for climbing. Combining the knowledge and experience of these two heritage outdoor brands, adidas and Five Ten have found the synergies between their teams and the resulting range will benefit from strong design teams and more athlete testing, as well as advanced technologies built for high-performance while...

07-Oct-2019
adidas by Stella McCartney launch Post-Mastectomy Sports Bra in honour of Breast Cancer Awareness Month

adidas by Stella McCartney continues to push boundaries in women’s sportswear with the launch of the brand’s first Post-Mastectomy Sports Bra. In honour of Breast Cancer Awareness Month, the post-operative bra has been created to empower breast cancer survivors to introduce sport and fitness back into their lives. The adidas by Stella McCartney Post-Mastectomy Sports Bra is a welcomed addition to the ongoing creative partnership, supporting a cause close to Stella’s heart, following the loss...

04-Oct-2019
adidas Consortium and Norse Projects Reimagine the Torsion TRDC

adidas’ 2019 celebration of Torsion System technology continues with this latest reimagining of the lesser-seen late ‘90s Trediac shoe The Torsion TRDC was first released earlier this season and stays true to the functionality and fabrications of the Trediac, which was originally created for winter running conditions Here, the Danish brand Norse Projects recasts the shoe in a sophisticated, stripped-back palette that allows its rugged engineering to come to the fore Since it first came into...

18-Sep-2019
Adizero American Football

02-Sep-2019
adidas Golf Introduces Waterproof TOUR360 XT Primeknit

adidas is continuing to push the boundaries in golf footwear. Today, adidas Golf unveiled the TOUR360 XT Primeknit, which features a waterproof knit upper, giving players a new level of comfort without sacrificing any performance on the course. Golfers want a shoe that is comfortable above anything else. When they walk off the 18 th green, they want their feet to feel as fresh as they did when they stepped onto the first tee. The premium knit upper in the TOUR360 XT Primeknit ($180) gives...

02-Sep-2019
adidas Outdoor Reboots the Terrex Free Hiker with Waterproof Gore-Tex Technology

The new TERREX Free Hiker GTX combines its signature BOOST™ technology with waterproof performance to keep feet dry, whatever the weather. The reboot of the TERREX Free Hiker, now with GORE-TEX waterproof technology, offers Creators the opportunity to step outdoors and embrace the wet weather conditions, navigating effortlessly between the muddy terrain of the trails to city life with ease. “We believe that through sport, we have the power to change lives. As a brand we want to inspire...

13-Aug-2019
adidas Consortium Presents Torsion TRDC

adidas’ 2019 celebration of Torsion System technology continues into the Fall-Winter months with a new iteration of the lesser-seen late ‘90s Trediac shoe Originally created for trail running, the latest version stays true to the functionality and fabrications of the original Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a...

13-Aug-2019
World number one skier, Mikaela Shiffrin joins adidas

The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup wins in the 2018/19 season – a feat no man or woman has ever achieved in one season before. As a true original and leading voice in women’s sport, Mikaela Shiffrin and adidas’ partnership will...

07-Aug-2019
adidas Unveils NY Collection For US Open

adidas unveils its latest collection of high-performance wear to be worn on Grand Slam courts - the NY collection for the final Grand Slam of the season. Designed in collaboration with the Brooklyn Creator Farm, the NY collection is inspired by the streets of New York City and urban tennis culture. The collection will be debuted on court by leading players including Angelique Kerber, Garbine Muguruza, Caroline Wozniacki, Stefanos Tsitsipas and Alexander Zverev. The US Open collection has...

06-Aug-2019
adidas Originals Presents OG ZX Series "30 Years of Torsion"

adidas’ 2019 celebration of the iconic ZX running shoe series continues with a reissue of the ZX 5000, ZX 6000, ZX 7000 and ZX 9000 models in their OG colorways Each shoe is faithful to the original models, save the addition of a lace jewel and insole, which pay tribute to the 30th anniversary of adidas’ enduring Torsion System technology For SS19, adidas has made the iconic ZX running shoe series a focal point of its offering, with numerous iterations and updates created both in house and...

30-Jul-2019
OZWEEGO and LXCON: Powered by the Past

adidas Originals looks back to its archive to create the latest expressions of two contemporary icons: the OZWEEGO and LXCON silhouettes. Powered by the past , the OZWEEGO and LXCON silhouettes take elements from two key 90s silhouettes and radically reimagine their aesthetics for the contemporary wearer. Inspired by the OZWEEGO 3, a lightweight and comfortable cushion runner silhouette from 1998, the new OZWEEGO silhouette adopts a futuristic design approach with a distinctive eye stay...

16-Jul-2019
New Ultraboost 19 colorways coming with Launch of ‘Feel The Boost’ Campaign, A global celebration of the iconic adidas innovation

Today, adidas announces new colourways of Ultraboost 19 as cities and Creators around the world celebrate the performance and cultural impact of Boost technology. Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you. This latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness. Sam Handy, VP Design, adidas...

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