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Today marks the 5 th anniversary of our partnership with Parley. Five years since our joint commitment to bring change to the industry and fight plastic waste. Five years of producing more than 32 million pairs of shoes using Parley Ocean Plastic. We said here is a company that has influenced that combines performance, fashion, style, and youth culture, together we could show that brands don't have to be destructive. adidas decided to implement our strategy Parley AIR. Avoid. Intercept....

Superstar: Pushing Culture Forward for Fifty Years

Throughout its existence the adidas Superstar has stood out as an icon of modern design, gracing the feet of teams and crews at the forefront of culture worldwide. An originator on the court and a street-style cornerstone off of it, the transcendent silhouette has become the go-to for artists, designers, musicians, and athletes alike. Never straying away from its heritage, the sneaker has has been passed down through decades as the uniform of industry changemakers. Superstar Through The...

adidas Soccer Brings Next-Level Agility to the Pitch with new NEMEZIZ 19

adidas Soccer today revealed the future of agility with the new NEMEZIZ 19. The evolved boot comes with a host of enhanced innovations, offering revolutionized 360-degree agility and performance for creators on the pitch. NEMEZIZ 19 is built for the most agile and multidirectional players. Created specifically for those who play unpredictably and beat all opposition with spectacular flair, footwork and movement, the revolutionary upper construction of the NEMEZIZ 19 synergizes the function...

adidas announces multi-year partnership with football coach Dr. Jen Welter

- Creators Unite: adidas and Dr. Jen Welter Partner to Break Barriers - - adidas Football Creates the First Digitally-Crafted Women’s Football Cleat at SPEEDFACTORY USA - adidas announced a multi-year partnership with Dr. Jen Welter , the first female NFL coach and newly named Defensive Specialist Coach for the Atlanta Legends in the Alliance of American Football (AAF). Today adidas and Coach Welter kicked off the first girls’ flag football camp in Atlanta , as part of a series that adidas...

The University of Louisville and adidas unveil new special edition ‘Hard Knox’ alternate uniform

The University of Louisville and adidas Football today unveiled the new adidas Primeknit A1 ‘Hard Knox’ alternate uniforms, which will make their on-field debut for the Cardinals’ game against Wake Forest on Saturday, October 27. Inspired by the Kentucky army base, just 30 miles away from the University of Louisville, the Cardinals’ new adidas Primeknit A1 ‘Hard Knox’ alternate uniforms pay homage to both the home the U.S. Bullion Depository, one of the nation’s largest precious mineral...

adidas® Snowboarding Presents Nomad 3 of 3: TransSiberia

Keegan Valaika, Forest Bailey & Friends Venture to Russia & MongoliaIn TransSiberia, the third and final part of adidas Snowboarding's Nomad series, global team riders Keegan Valaika and Forest Bailey

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