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18-Apr-2024
adidas Launches 49 Footwear Designs for the Ultimate Summer of Sport

Today, adidas announces one of its biggest multi-sport footwear collections. From long-standing sports such as running, tennis and basketball, to the latest addition of breakdancing, the vibrant footwear collection equips athletes across 41 different disciplines, resulting in a 49-model strong footwear release – more than 20 of which will be worn by athletes competing this summer. All sports are individually championed but bound by one story – the flicker of a fire that represents the innate...

01-Nov-2023
Iris Law Debuts First-Ever adidas by Stella Mccartney Ski Collection, in Collaboration with Terrex

Today, adidas by Stella McCartney and TERREX come together to unveil their debut ski collection for Fall/Winter 2023. Taking high-performance sportswear and luxury design to new heights with apparel, footwear and accessories for the slopes and beyond. British model and actor Iris Law fronts the campaign and collection, a next-generation creative whose passion for self-expression, holistic approach to movement and fearless style set the tone for the season. Pushing the boundaries of fashion...

29-Sep-2022
Wired for Speed: adidas unveils the boundary-breaking ADIZERO Prime X Strung

The launch of the ADIZERO Prime X Strung marks the first time a shoe from adidas’ record-breaking ADIZERO range has featured a Strung upper  Providing the most cushioning found in an adidas running shoe midsole, the Prime X silhouette benefits from three layers of LIGHTSTRIKE PRO foam that returns energy and delivers ultimate speed  Available from 29TH September, the ADIZERO Prime X Strung can be purchased online via adidas.com and through the adidas app  Today, adidas unveils the...

08-Aug-2022
adidas Originals Launches a Brand New Black Colorway of the NMD S1 Silhouette

This season, adidas Originals returns with the latest iteration of its groundbreaking NMD S1 sneaker. Dubbed S1 as an abbreviation of “Sneaker Number 1”, the provocative silhouette daringly evolves the NMD lineage with a Black color update. The outcome – a stripped back look that stays true to an ethos of purposeful simplicity, considered aesthetics, and formal innovation. Pure in concept yet decidedly complex in technical composition, the NMD S1 boasts a fully engineered seamless 3D...

10-Dec-2020
Futurenatural: Our Newest Footwear Innovation Introduced with Harden Vol. 5

In early 2021, adidas will introduce the brand’s latest footwear innovation – Futurenatural. Designed to mirror an athlete’s speed and quick change of direction, Futurenatural will offer a seamless design and new 360-degree fit system to create a natural advantage for athletes. The one-piece shoe mold works with an athlete’s natural movement to unlock total freedom and dynamic angles – the first iteration of the technology applied to footwear will be featured on James Harden’s fifth...

05-Aug-2020
X GHOSTED: DESIGNED FOR NEW LEVELS OF SPEED

Today we are revealing the all-new X Ghosted built for speed. Designed upon the last of a sprint spike, X Ghosted equips players looking to redefine the boundaries of fast for the return of the largest stages in football. " When the sporting world slowed down this past summer, the need - and drive - for speed didn’t. We saw athletes at all levels continue to push their limits. This just reiterated what we’ve always known, speed is as important as ever in football." Ben Herath, VP Design,...

18-Feb-2020
Official Match Ball of the UEFA Champions League 2020 knockout stages, inspired by the host city of the final – Istanbul

adidas today reveals Finale Istanbul, the Official Match Ball for the 2019/20 UEFA Champions League knockout stages. Drawing its inspiration from the host city, where East and West merge, the intricate design features a hand drawn artistic interpretation of a map of Istanbul, which uniquely bridges the two continents of Europe and Asia. The Official Match Ball of the final has been designed to highlight the famous stars of the UEFA Champions League. Nodding to Istanbul’s deep culture of art,...

17-Dec-2019
adidas Consortium Unveils the 4D Runner

For their evolved take on the 4D Runner, the adidas Consortium team has worked alone to bring cutting-edge adidas technologies to the fore Featuring a 4D midsole and refined, geometric-pattern uppers, it is the perfect synthesis of form and function that has long defined the Consortium’s output Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new...

04-Nov-2019
adidas 4D range expands with new reflective ALPHAEDGE 4D running shoe

adidas today announces that it expands the 4D range with a new reflective ALPHAEDGE 4D running shoe. The distinctive 3D printed design now features across the sportswear brand’s running, Stella McCartney, Originals and Statement product categories. ADIDAS 4D was first revealed as concept release from FUTURECRAFT - adidas’ innovation incubator – in 2017. The midsole is printed with light and oxygen using Carbon Digital Light Synthesis™ technology pioneered by Silicon Valley based company,...

25-Jun-2019
adidas Consortium Brings Back the Mid-Height Version of the 4D Runner

For SS19, adidas Consortium brings back the midheight version of the 4D runner Presented in a space-dyed, summer-ready colorway, the high-performance running shoe also features a contrasting Carbon 4D sole Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over...

23-Apr-2019
adidas Originals and Eric Emanuel unveil Floral Embellished capsule collection

Eric Emanuel’s first foray into fashion was intrinsically tied to the sports world, and the teams, uniforms and logos that have become such a big part of popular culture. Creating custom versions of iconic jerseys, Emanuel quickly garnered the attention of celebrity clients and style influencers alike. His eponymous brand is a natural continuation from that initial wave of excitement, centered around designs that connect the dots between the street, the court, and his own personal journey....

24-Jan-2019
adidas & BAPE® Introduce Limited-Edition Capsule Collection

Trail-Blazing Collaboration Showcases the Intersection of American Football and Streetwear Culture To celebrate one of the biggest sporting events of the year, adidas has teamed up with iconic Japanese streetwear brand A Bathing Ape® (BAPE®) for a limited-edition capsule collection that applies BAPE®’s iconic design language to a range of adidas Football cleats, and adidas footwear, apparel, equipment and accessories. Situated in the heart of Tokyo, one of the leading fashion hubs of the...

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