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18-Jun-2020
An Open Invitation to the Summer of Golf with Limited-Edition CODECHAOS Footwear

In what’s already been an eventful year, the summer season, as always, begins a new chapter. That’s why adidas is introducing a new limited-edition silhouette – the CODECHAOS “Summer of Golf” – not only as a rally cry and declaration, but also to represent how golf has offered thousands of people some solace in recent weeks by playing the sport. The unique footwear will be available worldwide on June 20, the first official day of summer. Originally inspired by the 1967 “Summer of Love”...

03-Jun-2020
adidas and All Blacks Continue the Fight Against Marine Plastic Pollution with the Release of New Training Range Made with PRIMEBLUE: Made with PARLEY OCEAN PLASTIC

Featuring adidas PRIMEBLUE: Made With Parley Ocean Plastic performance fabric, a more sustainable technology where 100% of the polyester used is recycled Design inspired by the oceans that surround New Zealand Training collection available now on adidas.com adidas and the All Blacks continue the fight against marine plastic pollution with the release of the All Blacks training range, featuring PRIMEBLUE: Made With Parley Ocean Plastic performance fabric. PRIMEBLUE: Made With Parley Ocean...

25-May-2020
Together we are stronger than ever: supporting and protecting the team

#hometeam started out as a way to keep our community healthy, active and connected. It's a response to the things that bring us joy not being readily available, to find new ways to stay connected and look after each other and ourselves. Everyone from our employees and communities to our athletes and artists joined the team, sharing their own experience of how they are being creative in taking care of themselves and others. We believe there is much to be both grateful and hopeful for, as the...

14-May-2020
GIVING BACK TO OUR HEROES WITH THE #HOMETEAMHERO CHALLENGE

For weeks we watched as people around us stepped up, took charge and made a difference. Now it’s our chance to give back to our heroes on the frontlines. Introducing the #HOMETEAMHERO Challenge – a virtual sporting event for the world’s athletes to unite and help make a difference by dedicating their workouts for good. Running globally from May 29 – June 7 , for every hour of tracked activity, we will donate $1 to the COVID-19 Solidarity Response Fund for the World Health Organization (WHO),...

05-May-2020
FROM THE SIDELINES TO THE FRONTLINES, 'THANK YOU'

Innovation doesn’t have to be confined in the form of a product; it is also the creative adaptation of human behavior to ever changing situations. While for us, that meant shifting the production of 3D printed midsoles to Face Shields to aid the Covid-19 reliefs, to those healthcare heroes wearing the shields, it meant finding creative solutions to make sure challenges did not prevent them from being able to work and treat patients. In the beginning, the first challenge rose from scarcity of...

15-Apr-2020
adidas Originals and Girls Are Awesome Collaborate on Top-to-Toe Capsule Collection

adidas Originals has teamed up with the purpose driven brand and emerging media platform, Girls Are Awesome, for a versatile top to toe capsule collection that champions the importance of creators. Including a range of women’s, unisex, and kids’ apparel and footwear options, the collection is presented by a striking visual campaign featuring a range of role models from the Girls Are Awesome family. Having previously worked together on a number of projects, including the elaborate Future...

16-Mar-2020
READY: New Multi-Sport Apparel Responsive to Heat, Wind, Rain and Cold

adidas introduces READY, a new multi-sport collection that uses responsive fabrics and intuitive design to help athletes perform, whatever the weather. With a global increase in outdoor sports and training 1, READY enables athletes of all abilities to train without the distraction of competing with the elements. With temperatures in Tokyo set to reach record highs this summer, READY technology will be put through the ultimate test as Olympic athletes take to the global sports stage wearing...

08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry

Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...

26-Feb-2020
Ultimate

18-Feb-2020
Pushing Boundaries with PALACE to bring New Looks to the Course

The cult London skate brand team up with The Three Stripes for a golf-inspired collection A collection of sportswear, accessories and footwear inspired by the sport adidas Originals presents the latest exclusive collaboration with PALACE Skateboards. Following on from their successful collaboration with Juventus Football Club, and a tennis-inspired collection for the 2018 grass court tennis season, the streetwear giants turn their attention to one of the world’s oldest sporting traditions....

31-Jan-2020
adidas Unveils Investec Super Rugby away Jerseys Inspired by and for the Environment of their Home Cities

adidas has today unveiled the away jerseys for all five New Zealand Investec Super Rugby sides ahead of the highly anticipated 2020 season. From material to design, the jerseys have been crafted to reflect and honour the natural environments of each team. All 5 jerseys are part of the new adidas PRIMEBLUE range – made with Parley Ocean Plastic, which is recycled plastic waste intercepted from beaches and coastal communities before it reaches the oceans. As part of its ongoing mission to end...

28-Jan-2020
adidas aims to end plastic waste with innovation + partnerships as the solutions

Plastic waste is a problem - and it has reached a tipping point. For every person on the planet, there is one ton of plastic and nearly 80 percent has become plastic waste wreaking havoc on the oceans around the world. As a big company, adidas has been a big contributor to the problem. Which is why its actions need to be equally as big. The brand has made a commitment to END PLASTIC WASTE through innovation and partnerships. We’re not just focused on changing how we do business; we're...

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