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18-Mar-2024
adidas Partners with Hailey Van Lith to Inspire Student-Athletes on Overcoming Pressure, Shares Update on Historic NIL Ambassador Network

Ahead of one of the most exciting events in sport, adidas today released its newest commercial with partner Hailey Van Lith, amplifying the brand’s recent campaign around helping elite and grassroots athletes disarm pressure and return to the love and joy of sport. “As athletes navigate high-stake sport moments throughout their careers, it can be difficult to cope with the weight of expectations. Our focus is helping these athletes re-capture the joy they have playing sports,” said adidas...

01-Nov-2023
Iris Law Debuts First-Ever adidas by Stella Mccartney Ski Collection, in Collaboration with Terrex

Today, adidas by Stella McCartney and TERREX come together to unveil their debut ski collection for Fall/Winter 2023. Taking high-performance sportswear and luxury design to new heights with apparel, footwear and accessories for the slopes and beyond. British model and actor Iris Law fronts the campaign and collection, a next-generation creative whose passion for self-expression, holistic approach to movement and fearless style set the tone for the season. Pushing the boundaries of fashion...

03-Oct-2023
adidas Signs University of Washington’s Michael Penix Jr., Rome Odunze as First NIL Football Athletes, Celebrates Investment in College Sports

adidas today announces the signing of Michael Penix Jr. and Rome Odunze to the brand’s growing Name, Image and Likeness (NIL) roster, marking the brand’s first football student-athletes. Today’s signing reflects a continued commitment by adidas to supporting student-athletes and empowering the next generation of athletes. I couldn’t be more excited to be joining the adidas family, which is already investing in me and my career to help shape my future both on and off the field. Just a few...

15-Sep-2023
adidas Originals Launches New Global Brand Platform: “We Gave the World an Original. You Gave Us a Thousand Back.”

Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new era for the brand, in 2023, adidas Originals pays homage to those that have continued to transport its iconic signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.” From sport to...

28-Aug-2023
adidas Originals Unveils First-Ever Footwear Collection Customized for University Students and Fans

For the first time, adidas Originals tailors its lifestyle footwear specifically for adidas NCAA partner programs New Rivalry Collection meets students at the cross section of style and sport as the college football season kicks off Officially licensed colorways for Grambling State, Miami, Nebraska, Texas A&M and Washington will be available for purchase starting this Friday, September 1, 2023 With the kickoff of the college football season and students returning to campuses across the...

31-Jul-2023
adidas and Manchester United Announce New Long Term Partnership Extension

adidas and Manchester United Football Club are delighted to announce the extension of one of the most exciting, seminal partnerships in world sport.    Manchester United commenced a historic agreement with adidas at the start of the 2015/16 season, reuniting after 23 years. In the seasons that have followed, adidas and Manchester United have excited fans around the world with forward-thinking initiatives, iconic designs on the pitch and fan-favourite culturewear off of it.    The new deal...

20-Jul-2023
adidas Welcomes Messi to Miami in Celebration of the Growth of Soccer Culture in North America

On Wednesday, adidas welcomed Lionel Messi to Miami with an unparalleled entourage that sailed through the Port of Miami ahead of his first Inter Miami CF match, celebrating the arrival of the Argentinian star to North America. As part of the brand’s support of soccer in the United States, adidas is investing in the next generation of athletes with the expansion of Just Ball League into the Miami community. With a heightened demand and increased interest for soccer in the United States,...

20-Jul-2023
adidas Introduces SWITCH FWD – Fuelled by Forward Motion Technology, Designed for a Smooth Running Experience

SWITCH FWD uses voids in its EVA midsole to transfer weight into forward motion for a fresh running experience for athletes of all levels Intentionally positioned windows feature throughout the engineered mesh upper to provide enhanced breathability   From 27th July, SWITCH FWD will be available to buy globally via the adidas app, online, in stores and select retailers adidas today reveals SWITCH FWD, as it continues its commitment to unwavering innovation in the pursuit of only the best for...

08-Jun-2023
adidas x Bogey Boys Collection Reimagines Classic Golf Style

Collection perfectly combines adidas’ sport and lifestyle heritage with the vintage and classic looks from Macklemore’s Bogey Boys Introduces apparel and footwear for men and women inspired by nostalgic and sporty looks that celebrate golf and tennis’ fashionable eras of the past adidas x Bogey Boys will be available on adidas.com, bogeyboys.com, the adidas app and at select retailers worldwide beginning Wednesday, June 14 adidas and Macklemore’s Bogey Boys are reimagining timeless styles...

01-Jun-2023
adidas Save a Seat for Next Generation Fans and Players at the UEFA Women's Champions League Final

Today, adidas unveils CHAMPION THE GIRLS – a dedicated space for young girls to experience the unrivalled euphoria of watching the UEFA Women’s Champion League. The collaborative programme reserves a block of seats for young girls - and their accompanying role models - to experience a European football club final, perhaps for the very first time. This seeks to set the stage for lifelong connections to the sport and help ignite a flame in the next generation of the women’s game. Building on...

19-May-2023
adidas to release existing YEEZY product in May 2023

Today adidas announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release end of May 2023. A range of existing designs will be available exclusively through adidas.com/yeezy and the adidas CONFIRMED app. A significant amount will be donated to selected organizations working to combat discrimination and hate, including racism and antisemitism. These include but are not limited to the Anti-Defamation League (ADL) and the Philonise & Keeta...

15-May-2023
adidas and Rich Mnisi Unveil Collection for Pride 2023

The adidas x RICH MNISI collection is a range of lifestyle and performance apparel and footwear featuring the South African designer’s signature bold prints The apparel and footwear will debut in the Let Love Be Your Legacy campaign with the new collection available globally on May 15th, as well as digitally in EA Sports FIFA 23 on VOLTA FOOTBALL and FUT Sports star Tom Daley, activist Jari Jones and organisation Athlete Ally are supporting the campaign through ‘Love Letters’ to the world...

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