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Inspired by the spirit of expression and authenticity; adidas Originals presents R.Y.V., a new apparel range for 2019. Rooted in the legacy of adidas sportswear and its impact on contemporary trends, the R.Y.V. apparel collection offers a range of staple adidas Originals pieces, reimagined with modern cuts and graphic elements. Designed for men and women, each piece takes an imprint of the classic 3-Stripes mark aesthetic and translates it into a new, revitalized context. For men, a range of...
The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup wins in the 2018/19 season – a feat no man or woman has ever achieved in one season before. As a true original and leading voice in women’s sport, Mikaela Shiffrin and adidas’ partnership will...
In the second chapter of their ongoing collaboration, adidas Originals and New York-based designer Ji Won Choi release their graphic apparel collection this month rendered in a striking black and white coloration. The women’s ready-to-wear capsule collection initially debuted on February 16th during London Fashion Week with a dynamic presentation in Hawley Wharf, underneath the streets of London’s Camden neighborhood. The vast concrete space housed a multi-layered structure, each layer...
New Ultraboost 19 colorways coming with Launch of ‘Feel The Boost’ Campaign, A global celebration of the iconic adidas innovation
Today, adidas announces new colourways of Ultraboost 19 as cities and Creators around the world celebrate the performance and cultural impact of Boost technology. Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you. This latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness. Sam Handy, VP Design, adidas...
adidas by Stella McCartney debuts performance apparel prototypes in continued push to create a more sustainable future for sport
Today adidas makes strides in the continued drive to solve the problem of product waste with the introduction of two new apparel innovations within adidas by Stella McCartney – the first 100% recyclable hoodie created from garment waste with NuCycl TM fiber by Evrnu and a tennis dress created with Microsilk™ and cellulose blended yarn. With the world producing an estimated 92 million tonnes of textile waste every year1, adidas by Stella McCartney and partners are helping turn this problem...
High-Performance Meets Iconic British Style with the New adidas by Stella McCartney Tennis Collection, Set to be Debuted at Wimbledon
Iconic style meets unrivalled performance with the new adidas by Stella McCartney Tennis collection including, for the first time, menswear at a Grand Slam. The collection is set to be worn on court at Wimbledon by world class athletes Angelique Kerber, Caroline Wozniacki, Garbiñe Muguruza, Alexander Zverev, Dominic Thiem and Stefanos Tsitsipas. Featuring Stella McCartney’s signature design touches of precise cuts and sleek silhouettes, the collection takes a fresh approach to the...
adidas Football today unveiled the special edition “Cookies 'N Cream” pack, featuring the 2019 adizero 8.0 football cleats. Packed with flavor, the adidas adizero 8.0 “Cookies 'N Cream” pack was inspired by one of America's favorite desserts and features an all-new colorway that mirrors the beloved mix of cookies and ice cream. The adizero 8.0 is engineered for football’s fastest players and takes the football cleat silhouette to the next level by incorporating a sneaker profile and...
adidas Originals reveals the Home of Classics collection, paying tribute to its lineage of classic white leather sneakers that has transcended cultures, style tribes and generations. Celebrating adidas Originals’ court heritage, the Home of Classics pack brings together 10 essential silhouettes, both archival and contemporary, into one collection. For decades, global creatives have regarded each sneaker as a blank canvas that carries them through experiences, granting the shoes greater...
adidas today launches the latest ALPHAEDGE 4D running shoe, as well as a new ALPHAEDGE 4D triple white and ALPHAEDGE 4D Parley for the Oceans update, which all include the revolutionary ADIDAS 4D midsole. ALPHAEDGE 4D features a sport-inspired geometric lattice structure, that provides stability, support and is precisely tuned to offer support and cushioning - the future of performance footwear. For SS19, the ALPHAEDGE 4D range will feature a triple white update. This will be accompanied by...
SIVASDESCALZO, the Spanish retailer specialized in sneakers and streetwear that in recent years has redefined urban fashion in Spain, has now revived the optimism and openness of the 1982 World Cup by creating, in partnership with adidas Consortium, a limited-edition release of the new Sobakov Boost. With a selection of products that effortlessly transcend the supposed limits between luxury and streetwear, SIVASDESCALZO has applied the same audacious vision and energy to this version of the...
Coming off the historic multi-year partnership announcement earlier this month, adidas and the Premier Lacrosse League (PLL) today unveiled the official uniforms for the 2019 inaugural season. The new looks will make their on-field debut June 1 and 2 when the best lacrosse players on the planet take the field at Gillette Stadium in Foxborough, Mass. As the signature element of the new partnership, the PLL adidas Lacrosse jerseys are engineered for elite performance and set the tone for the...
(Indio, CA)— adidas Originals united the best in sports and culture with adidas Sport Club, a modern day revival of Adi Dassler’s original Sport Hotel. The hub was the premier destination over the weekend congregating top athletes and creators in the spirit of collaboration and community elevation. Taking up residence at the opulent Zenyara Estate in the Coachella Valley, adidas Sport Club represented the brand’s Creators Unite mentality, bridging the diverse worlds of sport and culture...