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16-Apr-2019
adidas Originals Draws Thousands To Sport Club For Weekend One

(Indio, CA)— adidas Originals united the best in sports and culture with adidas Sport Club, a modern day revival of Adi Dassler’s original Sport Hotel. The hub was the premier destination over the weekend congregating top athletes and creators in the spirit of collaboration and community elevation. Taking up residence at the opulent Zenyara Estate in the Coachella Valley, adidas Sport Club represented the brand’s Creators Unite mentality, bridging the diverse worlds of sport and culture...

10-Apr-2019
adidas & Premier Lacrosse League (PLL) announce groundbreaking partnership

The Premier Lacrosse League (PLL) announced today a historic multi-year partnership in which adidas will become the official athletic footwear and apparel brand for the league ahead of its debut season later this year. “adidas is demonstrating a powerful commitment to lacrosse - shaping our future and expanding the game’s global popularity,” says Paul Rabil, Co-Founder and Chief Strategy Officer of PLL. “This is a seismic event in the history of lacrosse. A first-of-its-kind partnership with...

08-Apr-2019
adidas Golf Is Calling Athletes Everywhere to Join Them on the Greatest Canvas in Sports

If you thought golf was a boring game, adidas wants you to take a second look. Today, adidas Golf is breaking the mold in traditional golf advertising by launching a new 60-second brand campaign video that captures the creativity behind the sport. The video – “Dear Sports” – is a call to all athletes and sports everywhere to join adidas on the course, the greatest canvas in sports. The idea behind “Dear Sports” stems from the nuances that set golf apart from any other sport: The field of...

04-Apr-2019
adidas and Beyoncé announce Iconic partnership

adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities. “This is the partnership of a lifetime for me,” said Beyoncé. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to...

01-Apr-2019
adidas and All Blacks join the fight against marine plastic pollution with the release of the first-ever adidas rugby Parley collection

adidas and the All Blacks are joining forces in the fight against marine plastic pollution with the release of the first ever adidas Parley rugby collection made from Parley Ocean Plastic™. The range includes two All Blacks Parley training jerseys, a Parley tee, a Parley hoodie and Parley shorts and is the latest collection in the adidas x Parley partnership which is aimed at highlighting the environmental impact plastic waste has on our oceans and harnessing the power of collaboration,...

29-Mar-2019
adidas introduces the 2019 adizero & icon "Charged Up” cleats for opening day

MLB’s top players are 100% charged up and ready for Opening Day. To match the excitement, anticipation and energy for the start of the new season, adidas Baseball today introduces the “Charged Up” Collection, featuring the 2019 adizero Afterburner 6 and Icon V cleats. With inspiration taken from the innovation, craftsmanship and exceptional materials found in new tech devices, adidas created a new generation of sneaker cleats for the ultimate fit, feel and fastest performance. Like the clean...

18-Mar-2019
adidas Introduces the Special Edition adizero 8.0 “Snow Cone” Pack

PORTLAND, Ore. (March 18, 2019) – adidas Football today introduced the special edition “Snow Cone” pack, featuring the 2019 adizero 8.0 football cleats. Fast with flavor, the adidas adizero 8.0 “Snow Cone” pack was inspired by childhood memories and the vivid colors that make up the vast variety of flavors from snow cone stands and trucks across the nation. Centered around a central flavor profile, each cleat blends the pantone color chart to create a unique look for each of the special...

11-Mar-2019
adidas Golf Infuses Climacool Tech to Ultimate365 Polo Line

As the weather starts to heat up, golfers won’t notice the difference. Today, adidas Golf announced the availability of the Ultimate365 Polo with climacool, the brand’s patented cooling technology to keep players comfortable and dry in the hottest of temperatures. The new addition of climacool to the Ultimate365 polo line is available in both men’s and women’s styles and even features a long-sleeve option. For this new Ultimate365 Polo, climacool is targeted where golfers need it the most,...

07-Mar-2019
adidas continues push for equality in sports, increasing visibility for female athletes

Today, adidas continued its commitment to championing girls and women in sport as it moves into the second phase of the She Breaks Barriers initiative. adidas debuted a film featuring four athletes and ESPN’s Maria Taylor that calls for equal media representation for women in sport. The brand also announced a partnership with Twitter and Intersport to livestream women’s high school volleyball and soccer games on the service for the first time ever. Women in sport lack visibility - research...

27-Feb-2019
adidas Announces Multi-Year Partnerships with Top NFL Prospects

adidas Football Introduces the 2019 adizero 40 and adizero 8.0 PK Cleats The top prospects for the 2019 NFL Draft are taking over Indianapolis, Ind. this week and today adidas announced new multi-year partnerships with Marquise Brown, WR from Oklahoma and Hakeem Butler, WR from Iowa State. Marquise “Hollywood” Brown was a first-team All-American and first-team All-Big-12 in in 2018, finishing the season among the nation's Top-10 in receiving yards (1,318) with 75 reception and 10 receiving...

27-Feb-2019
adidas x Routine Baseball Partner to Create Special Edition “Rally Cap” Collection

When you combine baseball culture with superstition and tradition, you find the inspiration for the adidas Baseball x Routine Baseball “Rally Cap” Collection. Centered around the idea of turning a baseball cap inside-out to rally a team and fans for a dramatic, late inning, come-from-behind win, adidas and Routine designers collaborated to create a special edition head-to-toe look, featuring the adidas Icon Bounce cleats and Icon Trainer, 5-Panel cap, hoodie, T-shirt and socks. To bring the...

21-Feb-2019
adidas originals debuts new collection with designer Ji Won Choi

adidas Originals debuted a highly anticipated collaboration with New York-based designer Ji Won Choi with a presentation at London Fashion Week and official listing on the British Fashion Council calendar. The capsule women’s ready-to-wear collection explores the idea of movement while reimagining iconic adidas Originals three stripes designs through the lens of sport and culture. The adidas Originals by Ji Won Choi collection celebrates the designer’s Korean heritage with stylistic...

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