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13-Jun-2019
ADIDAS INTRODUCES THE 2019 ADIZERO 8.0 "COOKIES 'N CREAM' FOOTBALL CLEATS

adidas Football today unveiled the special edition “Cookies 'N Cream” pack, featuring the 2019 adizero 8.0 football cleats. Packed with flavor, the adidas adizero 8.0 “Cookies 'N Cream” pack was inspired by one of America's favorite desserts and features an all-new colorway that mirrors the beloved mix of cookies and ice cream. The adizero 8.0 is engineered for football’s fastest players and takes the football cleat silhouette to the next level by incorporating a sneaker profile and...

23-May-2019
adidas originals presents the home of classics footwear collection

adidas Originals reveals the Home of Classics collection, paying tribute to its lineage of classic white leather sneakers that has transcended cultures, style tribes and generations. Celebrating adidas Originals’ court heritage, the Home of Classics pack brings together 10 essential silhouettes, both archival and contemporary, into one collection. For decades, global creatives have regarded each sneaker as a blank canvas that carries them through experiences, granting the shoes greater...

21-May-2019
adidas unveils evolved Alphaedge 4D, featuring triple white and Parley for the Oceans collaboration

adidas today launches the latest ALPHAEDGE 4D running shoe, as well as a new ALPHAEDGE 4D triple white and ALPHAEDGE 4D Parley for the Oceans update, which all include the revolutionary ADIDAS 4D midsole. ALPHAEDGE 4D features a sport-inspired geometric lattice structure, that provides stability, support and is precisely tuned to offer support and cushioning - the future of performance footwear. For SS19, the ALPHAEDGE 4D range will feature a triple white update. This will be accompanied by...

09-May-2019
adidas x SIVASDESCALZO relive the 1982 world cup with limited Sobakov Boost

SIVASDESCALZO, the Spanish retailer specialized in sneakers and streetwear that in recent years has redefined urban fashion in Spain, has now revived the optimism and openness of the 1982 World Cup by creating, in partnership with adidas Consortium, a limited-edition release of the new Sobakov Boost. With a selection of products that effortlessly transcend the supposed limits between luxury and streetwear, SIVASDESCALZO has applied the same audacious vision and energy to this version of the...

29-Apr-2019
adidas & Premier Lacrosse League Unveil Uniforms for Inaugural Season

Coming off the historic multi-year partnership announcement earlier this month, adidas and the Premier Lacrosse League (PLL) today unveiled the official uniforms for the 2019 inaugural season. The new looks will make their on-field debut June 1 and 2 when the best lacrosse players on the planet take the field at Gillette Stadium in Foxborough, Mass. As the signature element of the new partnership, the PLL adidas Lacrosse jerseys are engineered for elite performance and set the tone for the...

16-Apr-2019
adidas Originals draws thousands to sport club for weekend one

(Indio, CA)— adidas Originals united the best in sports and culture with adidas Sport Club, a modern day revival of Adi Dassler’s original Sport Hotel. The hub was the premier destination over the weekend congregating top athletes and creators in the spirit of collaboration and community elevation. Taking up residence at the opulent Zenyara Estate in the Coachella Valley, adidas Sport Club represented the brand’s Creators Unite mentality, bridging the diverse worlds of sport and culture...

10-Apr-2019
adidas & Premier Lacrosse League (PLL) announce groundbreaking partnership

The Premier Lacrosse League (PLL) announced today a historic multi-year partnership in which adidas will become the official athletic footwear and apparel brand for the league ahead of its debut season later this year. “adidas is demonstrating a powerful commitment to lacrosse - shaping our future and expanding the game’s global popularity,” says Paul Rabil, Co-Founder and Chief Strategy Officer of PLL. “This is a seismic event in the history of lacrosse. A first-of-its-kind partnership with...

08-Apr-2019
adidas Golf is calling athletes everywhere to join them on the greatest canvas in sports

If you thought golf was a boring game, adidas wants you to take a second look. Today, adidas Golf is breaking the mold in traditional golf advertising by launching a new 60-second brand campaign video that captures the creativity behind the sport. The video – “Dear Sports” – is a call to all athletes and sports everywhere to join adidas on the course, the greatest canvas in sports. The idea behind “Dear Sports” stems from the nuances that set golf apart from any other sport: The field of...

04-Apr-2019
adidas and Beyoncé announce Iconic partnership

adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities. “This is the partnership of a lifetime for me,” said Beyoncé. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to...

01-Apr-2019
adidas and All Blacks join the fight against marine plastic pollution with the release of the first-ever adidas rugby Parley collection

adidas and the All Blacks are joining forces in the fight against marine plastic pollution with the release of the first ever adidas Parley rugby collection made from Parley Ocean Plastic™. The range includes two All Blacks Parley training jerseys, a Parley tee, a Parley hoodie and Parley shorts and is the latest collection in the adidas x Parley partnership which is aimed at highlighting the environmental impact plastic waste has on our oceans and harnessing the power of collaboration,...

29-Mar-2019
adidas introduces the 2019 adizero & icon "Charged Up” cleats for opening day

MLB’s top players are 100% charged up and ready for Opening Day. To match the excitement, anticipation and energy for the start of the new season, adidas Baseball today introduces the “Charged Up” Collection, featuring the 2019 adizero Afterburner 6 and Icon V cleats. With inspiration taken from the innovation, craftsmanship and exceptional materials found in new tech devices, adidas created a new generation of sneaker cleats for the ultimate fit, feel and fastest performance. Like the clean...

18-Mar-2019
adidas Introduces the Special Edition adizero 8.0 “Snow Cone” Pack

PORTLAND, Ore. (March 18, 2019) – adidas Football today introduced the special edition “Snow Cone” pack, featuring the 2019 adizero 8.0 football cleats. Fast with flavor, the adidas adizero 8.0 “Snow Cone” pack was inspired by childhood memories and the vivid colors that make up the vast variety of flavors from snow cone stands and trucks across the nation. Centered around a central flavor profile, each cleat blends the pantone color chart to create a unique look for each of the special...

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