adidas News Site | Press Resources for all Brands, Sports and Innovations : Search

Spring Summer 2021

FUTURECRAFT.LOOP Phase 2: how we’re finding away

Co-authored by Amanda Verbeck & Tanyaradzwa Sahanga, FUTURECRAFT.LOOP development team Away. Think about that small word. It's something we talk about all the time. Going away. Being away. Putting away. As if away is some mythical wonderland with the power to make everything different. To make everything OK. But the reality is that away simply means somewhere else. Another place. And when it comes to dealing with plastic waste, just moving to another place is the problem not the solution. At...

adidas unlocks a circular future for Sports with Futurecraft.loop: a performance running shoe made to be remade

adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP - a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in 2015 the first performance footwear concept with an upper made entirely of yarns and filaments reclaimed and recycled from marine plastic waste and illegal deep-sea gillnets. In 2019 adidas will produce 11 million pairs of shoes containing recycled ocean plastic through intercepting plastic...

Sign up & Personalize your News alerts


To provide you with a more responsive and personalized service, this site uses cookies. By clicking "Accept", you agree to our use of cookies. For more information on the ones we use and how to delete or block them please read our policy.