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Spring Summer 2021

17-Apr-2019
adidas unlocks a circular future for Sports with Futurecraft.loop: a performance running shoe made to be remade

adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP - a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in 2015 the first performance footwear concept with an upper made entirely of yarns and filaments reclaimed and recycled from marine plastic waste and illegal deep-sea gillnets. In 2019 adidas will produce 11 million pairs of shoes containing recycled ocean plastic through intercepting plastic...

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