Studio

15-Sep-2023
adidas Originals Launches New Global Brand Platform: “We Gave the World an Original. You Gave Us a Thousand Back.”

Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new era for the brand, in 2023, adidas Originals pays homage to those that have continued to transport its iconic signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.” From sport to...

14-Jul-2022
adidas and Peloton Reflect Their Communities’ Everyday Greatness with Latest Performance and Lifestyle Wear Collection

adidas and Peloton continue to inspire their joint communities on their fitness journey with the launch of the Capable of Greatness collection. New design touches include sweeping motion graphics inspired by the body’s movement on the Peloton Bike; tights with contrast-colored legs for a unique take on an 80s color palette; design-led reflective* elements to take the workout from the studio to the outdoors; and hand-drawn Capable of Greatness calligraphy to inspire the community to celebrate...

20-Aug-2020
READY FOR THE WORLD: adidas by Stella McCartney reveals FW20 collection with campaign designed by and for female changemakers, led by Co-Director and Choreographer Lourdes Leon

adidas by Stella McCartney today unveils the product and perspective for its bold Fall/Winter 20 Workout Wardrobe and Winter Capsule collections, led by changemaker and Co-Director, Lourdes Leon and her handpicked collective of new generation activists. 23-year-old Lourdes, an advocate for environmental and feminist causes, was invited by Stella McCartney and adidas to unite a formidable cohort of up-and-coming voices who are passionate about driving positive change. The resulting campaign...

15-Apr-2020
adidas Originals and Girls Are Awesome Collaborate on Top-to-Toe Capsule Collection

adidas Originals has teamed up with the purpose driven brand and emerging media platform, Girls Are Awesome, for a versatile top to toe capsule collection that champions the importance of creators. Including a range of women’s, unisex, and kids’ apparel and footwear options, the collection is presented by a striking visual campaign featuring a range of role models from the Girls Are Awesome family. Having previously worked together on a number of projects, including the elaborate Future...

19-Aug-2019
adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special

As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 on Stadium digital sports network. The programming is meant to increase visibility of role models for women and girls in sport. Stadium sports reporters and studio hosts Kristen Balboni and Amina Smith lead the in-depth dialogue with a roster of decorated athletes including three-time WNBA MVP...

31-Aug-2018
Y-3 Reveals Chapter 1 of the Spring/Summer 2018 Campaign and Launches New Footwear Styles

For 15 years, Y-3 has defined and redefined the language of sport-style with fearless innovation. For Spring/Summer 2018, the landmark collaboration between Yohji Yamamoto and adidas follows a simple directive: fuse the best of Yohji with the best of adidas. This Y-3 concept—returning to the core DNA of its two makers—is reflected in the collection, three campaign chapters, and breakthrough footwear launches. The first chapter of the Spring/Summer 2018 campaign was shot on the streets of New...

31-Aug-2018
Y-3 Fall/Winter 2018: Chapter 02

The spirit of Y-3 Fall/Winter 2018 is glimpsed in graphic slogans, like “Y Don’t You Call Adidas?” and “Nice to Meet You,” that are emblazoned across the collection. They pay tribute to the fateful call that Yohji Yamamoto made to adidas 16 years ago, a move that set into motion their enduring partnership. Reflecting on these origins, the collaborators reaffirm Y-3’s commitment to craftsmanship, innovation, and tradition, in which the core of adidas melds with Yamamoto signatures in apparel,...

29-Jun-2018
Y-3 Reveals Chapter 01 of the Fall/Winter 2018 Campaign

For Fall/Winter 2018, Y-3, the sportswear label created by adidas and Yohji Yamamoto, explores the concept of “NICE TO MEET YOU,” a nod to the ongoing collaborative nature of the brand. The collection emphasizes craftsmanship, innovation, and tradition—qualities synonymous with both the German sportswear icon and the renowned Japanese designer. Yet this season is not simply a return to the roots of Y-3. It is a celebration of a historic partnership and a refinement of the brand’s key...

18-Apr-2018
adidas Womens reveals the April 2018 Bras & Tights Mailer with Danielle Acoff: Be an outsider with an Alfresco workout

The promise of summer brings with it longer, brighter days. What better reason to move beyond the studio and into the outdoors for a #sweat session? Whether it’s roof-top circuits, or yoga by the...

01-Mar-2018
adidas by Stella McCartney launches Spring/Summer 2018 collection with Hologram workout sessions in New York

On March 1st, adidas by Stella McCartney introduces Hologram workout sessions, an experiential showcase bringing new mission LESS IMPACT = MORE POWER to exhilarating heights. Hosted at Manhattan's Bandier store, the event will celebrate the brand's most environmentally-friendly collection to date with virtual reality, holograms and immersive experiences. "At the heart of my collaboration with adidas is an ambition to make a difference in a meaningful way. As a global brand, we have a...

01-Feb-2018
Y-3 Unveils Chapter 2 of the Spring/Summer 2018 Campaign

Yohji Yamamoto and adidas mark Y-3’s 15 th anniversary as a moment to look forward. As a result, Spring/Summer 2018 follows a simple directive: fuse the best of Yohji with the best of adidas to imagine new breakthroughs in apparel and footwear. This creative concept—returning to the core DNA of its makers—is reflected in Chapter 2 of the brand campaign, which highlights the collection’s second retail drop. Photographed by Alessio Bolzoni and styled by Mauricio Nardi, Chapter 2 captures...

22-Sep-2017
adidas’ fastest long-distance runners to compete in a limited edition update of the adidas adizero Sub2 at Berlin marathon

adidas Running has today unveiled a limited edition update of its adidas adizero Sub2 racing shoes and the continuation of a journey which started with the first release at the beginning of the year. After racing to victory in February in Tokyo in adizero Sub2, Kenyan Wilson Kipsang will again attempt to break the boundaries in distance running in Berlin. With a strong history of marathon success including owning four world records, adizero is adidas’ fast franchise, and now, with years of...

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