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adidas Originals and Girls Are Awesome Collaborate on Top-to-Toe Capsule Collection

adidas Originals has teamed up with the purpose driven brand and emerging media platform, Girls Are Awesome, for a versatile top to toe capsule collection that champions the importance of creators. Including a range of women’s, unisex, and kids’ apparel and footwear options, the collection is presented by a striking visual campaign featuring a range of role models from the Girls Are Awesome family. Having previously worked together on a number of projects, including the elaborate Future...

Y-3 Reveals Chapter 1 of the Spring/Summer 2018 Campaign and Launches New Footwear Styles

For 15 years, Y-3 has defined and redefined the language of sport-style with fearless innovation. For Spring/Summer 2018, the landmark collaboration between Yohji Yamamoto and adidas follows a simple directive: fuse the best of Yohji with the best of adidas. This Y-3 concept—returning to the core DNA of its two makers—is reflected in the collection, three campaign chapters, and breakthrough footwear launches. The first chapter of the Spring/Summer 2018 campaign was shot on the streets of New...

Y-3 Fall/Winter 2018: Chapter 02

The spirit of Y-3 Fall/Winter 2018 is glimpsed in graphic slogans, like “Y Don’t You Call Adidas?” and “Nice to Meet You,” that are emblazoned across the collection. They pay tribute to the fateful call that Yohji Yamamoto made to adidas 16 years ago, a move that set into motion their enduring partnership. Reflecting on these origins, the collaborators reaffirm Y-3’s commitment to craftsmanship, innovation, and tradition, in which the core of adidas melds with Yamamoto signatures in apparel,...

Y-3 Reveals Chapter 01 of the Fall/Winter 2018 Campaign

For Fall/Winter 2018, Y-3, the sportswear label created by adidas and Yohji Yamamoto, explores the concept of “NICE TO MEET YOU,” a nod to the ongoing collaborative nature of the brand. The collection emphasizes craftsmanship, innovation, and tradition—qualities synonymous with both the German sportswear icon and the renowned Japanese designer. Yet this season is not simply a return to the roots of Y-3. It is a celebration of a historic partnership and a refinement of the brand’s key...

adidas Womens reveals the April 2018 Bras & Tights Mailer with Danielle Acoff: Be an outsider with an Alfresco workout

The promise of summer brings with it longer, brighter days. What better reason to move beyond the studio and into the outdoors for a #sweat session? Whether it’s roof-top circuits, or yoga by the...

adidas by Stella McCartney launches Spring/Summer 2018 collection with Hologram workout sessions in New York

On March 1st, adidas by Stella McCartney introduces Hologram workout sessions, an experiential showcase bringing new mission LESS IMPACT = MORE POWER to exhilarating heights. Hosted at Manhattan's Bandier store, the event will celebrate the brand's most environmentally-friendly collection to date with virtual reality, holograms and immersive experiences. "At the heart of my collaboration with adidas is an ambition to make a difference in a meaningful way. As a global brand, we have a...

Y-3 Unveils Chapter 2 of the Spring/Summer 2018 Campaign

Yohji Yamamoto and adidas mark Y-3’s 15 th anniversary as a moment to look forward. As a result, Spring/Summer 2018 follows a simple directive: fuse the best of Yohji with the best of adidas to imagine new breakthroughs in apparel and footwear. This creative concept—returning to the core DNA of its makers—is reflected in Chapter 2 of the brand campaign, which highlights the collection’s second retail drop. Photographed by Alessio Bolzoni and styled by Mauricio Nardi, Chapter 2 captures...

adidas by Stella McCartney reveals the Spring/Summer 2018 collection: Experience the best of female sportswear

Herzogenaurach, January 2018: adidas by Stella McCartney launches into the new Spring Summer season pushing the boundaries of innovation in female sportswear. With over a decade of expertise in ...

adidas’ fastest long-distance runners to compete in a limited edition update of the adidas adizero Sub2 at Berlin marathon

adidas Running has today unveiled a limited edition update of its adidas adizero Sub2 racing shoes and the continuation of a journey which started with the first release at the beginning of the year. After racing to victory in February in Tokyo in adizero Sub2, Kenyan Wilson Kipsang will again attempt to break the boundaries in distance running in Berlin. With a strong history of marathon success including owning four world records, adizero is adidas’ fast franchise, and now, with years of...

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