31-Aug-2023
31-Aug-2023
adidas Celebrates Future of Sport with Record-Breaking Crowd in Nebraska, Signs Star Volleyball Player Lexi Rodriguez to NIL Deal
adidas celebrated history in the making yesterday as the University of Nebraska-Lincoln Women’s Volleyball team broke the attendance record for any women’s sporting event in global history – hosting 92,003 at Memorial Stadium for Volleyball Day in Nebraska. Students, fans and community partners gathered at the Nebraska Coliseum for Rally at the Coliseum, the official event pep rally hosted by adidas and the University of Nebraska-Lincoln. Attendees joined for campus games, giveaways and...
15-Jul-2021
15-Jul-2021
TAKING 5: NEW SERIES PROFILING ATHLETES REDEFINING WHAT IT MEANS TO BE A WOMAN IN SPORT
For any athlete, finding your element takes self-study, practice and commitment. This holds true no matter the sport – dancing, skateboarding, cycling, basketball, tennis, soccer, and life. Just like in sport, it helps to have teammates to lean on and to learn from along the way. This insight served as the inspiration behind ‘Taking 5’ – an all-new video series that curates intimate portraits of athletes who have found their flow state by being true to themselves. The series will feature the...
28-Jan-2020
28-Jan-2020
adidas aims to end plastic waste with innovation + partnerships as the solutions
Plastic waste is a problem - and it has reached a tipping point. For every person on the planet, there is one ton of plastic and nearly 80 percent has become plastic waste wreaking havoc on the oceans around the world. As a big company, adidas has been a big contributor to the problem. Which is why its actions need to be equally as big. The brand has made a commitment to END PLASTIC WASTE through innovation and partnerships. We’re not just focused on changing how we do business; we're...
19-Aug-2019
19-Aug-2019
adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special
As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 on Stadium digital sports network. The programming is meant to increase visibility of role models for women and girls in sport. Stadium sports reporters and studio hosts Kristen Balboni and Amina Smith lead the in-depth dialogue with a roster of decorated athletes including three-time WNBA MVP...
07-Mar-2019
07-Mar-2019
adidas continues push for equality in sports, increasing visibility for female athletes
Today, adidas continued its commitment to championing girls and women in sport as it moves into the second phase of the She Breaks Barriers initiative. adidas debuted a film featuring four athletes and ESPN’s Maria Taylor that calls for equal media representation for women in sport. The brand also announced a partnership with Twitter and Intersport to livestream women’s high school volleyball and soccer games on the service for the first time ever. Women in sport lack visibility - research...
20-Dec-2017
20-Dec-2017
adidas Invites the World to Create in New Global Campaign
Twenty-Five Groundbreaking adidas Icons Invite Athletes Everywhere to Stand Up and Shape the Future of Sport Culture Portland, Ore., Dec. 20, 2017 – At the forefront of change are the people obsessed with progress: Creators. Those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them....
30-Nov-2017
30-Nov-2017
16 USA Volleyball & Olympic hopeful athletes join the adidas family
adidas today announced multi-year partnerships with 16 USA Volleyball athletes vying for spots on either the 2020 Olympic and Paralympic Games rosters. Joining U.S. Women’s National Team setter Lauren Carlini, who signed with adidas Volleyball earlier this year, are outside hitters Jordan Larson, Kim Hill and Sarah Wilhite, setter Carli Lloyd, middles Tori Dixon, Hannah Tapp and Paige Tapp, and opposite Kelly Murphy. From the U.S. Women’s Sitting Volleyball Team, outside hitter Katie...
