02-Apr-2022
02-Apr-2022
adidas Originals and Sean Wotherspoon team up again with a technicolor reimagination of the iconic EQT ‘93 sneaker
As momentum and expectation grows around each adidas release developed by Sean Wotherspoon, followers keep their eyes fixed on their social media feeds to catch colorful glimpses of what form his next drop may take. The next incarnation of the ongoing partnership between Sean Wotherspoon and adidas sees them give one of the brand's most loved footwear silhouettes the full-color treatment. Following the recent release of the adidas Equipment range, Sean successfully throws all of his playful...
11-Jan-2021
11-Jan-2021
Celebrating 30 years of Equipment with Special Throwback Collection
In 1991, we introduced the iconic Badge of Sport logo to the world with the launch of our Equipment range. EQT for short, the goal of adidas Equipment was simple: to make the best product for sports. In celebration of the 30-year anniversary of Equipment, we’re bringing it to the fairways with a special collection of EQT footwear and apparel. Focusing on the heritage of providing the best possible equipment for athletes the world over, the EQT collection combines sport-specific and...
28-Aug-2020
28-Aug-2020
I is for IRAK: Reuniting with IRAK NY for Two Bold Takes on The ZX 8000 Silhouette
Continuing the alphabetical celebration of all things ZX, reinterpreting the letter ‘I’ with two ZX 8000 IRAK sneakers. Reuniting for the first time in 12 years, the German sportswear brand and legendary New York City graffiti crew, IRAK, pay tribute to the hustle of downtown culture. Each striking take on the ZX 8000 silhouette serves as an homage to adidas Originals and IRAK’s collaborations in 2007 and 2008 which saw the NYC collective bring bold color-blocked looks to the RMX EQT Support...
05-May-2020
05-May-2020
FROM THE SIDELINES TO THE FRONTLINES, 'THANK YOU'
Innovation doesn’t have to be confined in the form of a product; it is also the creative adaptation of human behavior to ever changing situations. While for us, that meant shifting the production of 3D printed midsoles to Face Shields to aid the Covid-19 reliefs, to those healthcare heroes wearing the shields, it meant finding creative solutions to make sure challenges did not prevent them from being able to work and treat patients. In the beginning, the first challenge rose from scarcity of...
13-Apr-2020
13-Apr-2020
Helping Our Healthcare Workers with 3D Printed Face Shields
In 2017, Carbon helped adidas launch the world’s first shoe with a high-performance 4D midsole, 3D printed with light and oxygen. Since then together we have been using open source collaboration to create high-performance innovative footwear. Now, we are redirecting our efforts to aid the global health crisis. adidas and Carbon had worked together to create a highly elastic, tear resistant material called Elastomeric Polyurethane. This material is typically used in adidas 4D shoe midsoles,...
12-Feb-2020
12-Feb-2020
Running Faster with adizero Pro
Running distances like marathons is not a decision made the night before – but rather hundreds, thousands, of decisions made right up until the finish line of the race. Such dedication is the inspiration that has dictated the development of the adizero Pro. The adizero continues breaking records with Haile Gebrselassie in 2008, Mary Keitany in 2017 - and most recently Rhonex Kipruto’s blistering 10km World Record in January 2020 – and knowing that this footwear family holds the DNA of fast...
19-Aug-2019
19-Aug-2019
adidas Originals presents the 'REVEAL YOUR VOICE' Apparel Collection
Inspired by the spirit of expression and authenticity; adidas Originals presents R.Y.V., a new apparel range for 2019. Rooted in the legacy of adidas sportswear and its impact on contemporary trends, the R.Y.V. apparel collection offers a range of staple adidas Originals pieces, reimagined with modern cuts and graphic elements. Designed for men and women, each piece takes an imprint of the classic 3-Stripes mark aesthetic and translates it into a new, revitalized context. For men, a range of...
27-Mar-2018
27-Mar-2018
MLB American League Rookie of the year Aaron judge joins adidas
Portland, Ore., Mar. 27, 2018 – adidas today announced a multiyear partnership with 2017 Major League Baseball (MLB) American League Rookie of the Year, outfielder Aaron Judge of the New York...
01-Mar-2018
01-Mar-2018
adidas Golf unveils new models for Flagship TOUR360
CARLSBAD, Calif. (March 1, 2018) – New models are here for adidas’ most iconic shoe in golf. Today adidas Golf announced new members to the TOUR360 lineup – the TOUR360 Knit and TOUR360 EQT BOA....
30-Oct-2017
30-Oct-2017
adidas Originals by Pusha T EQT Support Ultra King Push “Bodega Babies”
Rap talent, veteran and GOOD Music President Pusha T announces the fourth chapter of his collaborative series with adidas Originals and EQT this month, presenting a premium take on the EQT Support Ultra PK inspired by Pusha’s experience of life on the streets and memories of one of the city’s most vital hubs – the local bodega. Appropriately named the “Bodega Babies” edition, this latest take on the EQT Support Ultra PK pays tribute to the neighborhood corner store as a proving ground for...
