adidas by Stella McCartney launches Spring/Summer 2018 collection with Hologram workout sessions in New York

adidas by Stella McCartney launches Spring/Summer 2018 collection with Hologram workout sessions in New York

  • 01-MAR-2018
  • Herzogenaurach
  • A showcase to launch the Spring/Summer 2018 Collection
  • A celebration of new mission LESS IMPACT = MORE POWER
  • Experience virtual workouts, interactive animations and holographic keepsakes
On March 1st, adidas by Stella McCartney introduces Hologram workout sessions, an experiential showcase bringing new mission LESS IMPACT = MORE POWER to exhilarating heights. Hosted at Manhattan's Bandier store, the event will celebrate the brand's most environmentally-friendly collection to date with virtual reality, holograms and immersive experiences.

"At the heart of my collaboration with adidas is an ambition to make a difference in a meaningful way. As a global brand, we have a responsibility to reduce our impact on the planet. That's why I see every collection as an opportunity to make progress - always questioning how to design more sustainably, while offering women ever evolving technology and style. We all know we still have a way to go but that's why we are inviting women everywhere to join us on this journey and be the difference they want to see in the world," explains Stella McCartney.
Hologram workout sessions will be open to the public until 4th March. For the next stage of its tour, the Hologram workout sessions will hit London on April 10th with a showcase including a holographic workout experience led by New Yorker Julie 'Jaws' Nelson, whose unshakable energy and determination have earned her a fierce reputation as a sought-after boxing instructor.
With more environmentally friendly fabrics than ever before, including recycled polyester, recycled Parley Ocean Plastic™, and organic cotton, Spring/Summer 2018 offers the pinnacle of the brand’s Running, Training, Yoga and Swim ranges. With over a decade of expertise in combining adidas’ cutting-edge technology with Stella’s signature style, the collection’s three key looks pair eco-innovation with technologies specifically engineered to ensure women’s greatest performance yet. A workout wardrobe embodying the power, femininity and strength of women today, the designs showcase nature-inspired prints, ombre patterns and vivid spring shades to prove that sustainability and style can go hand in hand.

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