All Blacks
If there’s one team that truly represents a nation, and its sport on a global stage, it’s the All Blacks. They are the most successful international men’s rugby side of all time. From inception in 1903 to 2019 – they have won 77.41% of over 580 tests*. Since rankings began in 2013, the All Blacks have held the number one position for over 80% of the time*. Something very few teams in any other sport can claim.
But more than their intimidating skill on the pitch, it is the attitude, traditions and belief of the team that make it so indomitable. It is a collaborative driven by a profound sense of dual identity. A proud respect for its heritage, and the legacy and culture that the current line up has inherited, while also being committed – via a progressive team-first mentality – to the pursuit of shaping the sport for the better future. To inspire a nation to follow its footsteps and create magic on the pitch and beyond.
The lauded athletes of this small but fiercely proud nation are one of adidas’ longest standing partners, forged over 20 years ago in 1999. Over many generations and line ups of some of the best talent the game has seen, adidas has crafted the shirts that the team claim guardianship of, protecting it for the next generation. This partnership has seen the best team in the world enabled via the very best innovations and performance fabrics.
This film highlights the possibilities unlocked by this mighty dynasty forged from a small nation and demonstrates that size is never a barrier to greatness. In New Zealand, it’s us against the world on the rugby field and beyond, and narrator Dan Carter has been there, seen it, done it.
If there’s one team that truly represents a nation, and its sport on a global stage, it’s the All Blacks. They are the most successful international men’s rugby side of all time. From inception in 1903 to 2019 – they have won 77.41% of over 580 tests*. Since rankings began in 2013, the All Blacks have held the number one position for over 80% of the time*. Something very few teams in any other sport can claim.
But more than their intimidating skill on the pitch, it is the attitude, traditions and belief of the team that make it so indomitable. It is a collaborative driven by a profound sense of dual identity. A proud respect for its heritage, and the legacy and culture that the current line up has inherited, while also being committed – via a progressive team-first mentality – to the pursuit of shaping the sport for the better future. To inspire a nation to follow its footsteps and create magic on the pitch and beyond.
The lauded athletes of this small but fiercely proud nation are one of adidas’ longest standing partners, forged over 20 years ago in 1999. Over many generations and line ups of some of the best talent the game has seen, adidas has crafted the shirts that the team claim guardianship of, protecting it for the next generation. This partnership has seen the best team in the world enabled via the very best innovations and performance fabrics.
This film highlights the possibilities unlocked by this mighty dynasty forged from a small nation and demonstrates that size is never a barrier to greatness. In New Zealand, it’s us against the world on the rugby field and beyond, and narrator Dan Carter has been there, seen it, done it.
