adidas NEWS Site : adidas by Pharrell Williams SolarHu — Fall/Winter 2018

adidas by Pharrell Williams SolarHu — Fall/Winter 2018

  • 27-SEP-2018
For Fall/Winter 2018, adidas and Pharrell Williams present a performance collection inspired by Africa’s culture of long-distance running, which symbolizes adidas and Pharrell’s common belief that, through sport, we have the power to change lives. An admirer of running’s “peaceful, meditative nature,” Pharrell blends the foremost technologies of adidas with the bold patterns and bright colors of East Africa, where running is deeply ingrained.
 
 
This season marks Pharrell’s second foray into the world of sport performance, having last year designed and developed a tennis collection to be worn on court. With the new range, the collaboration moves from tennis to running, from America to Africa, home to some of the most accomplished long-distance runners in the world. Underscoring the brand concept of sport as transformation, running unlocks the potential to change lives globally. Running also offers a low barrier to entry and enjoys high levels of participation globally, aligning it with Pharrell’s personal message of equality, justice, and self-confidence.
 
The adidas by Pharrell Williams SolarHu collection debuts one exclusive new footwear style and eight pieces of apparel for women and men, featuring patterns inspired by East Africa and realized in colors typically used on national flags in the region. The collection is expressed in rich tones of gold, purple, burgundy, cyan, and collegiate red and green.
 
The new SolarHu runner is the key footwear silhouette of the season and the centerpiece of the collection, reinterpreting the bold color-worlds of East Africa and combining a long-wearing Continental rubber outsole with an adidas Boost midsole. Graphic variations of the Hu logo are embroidered on the shoe’s vamp and toe cap, while colorful suede detailing brings texture. The shoe arrives in three colorways: core black/bold green, core black/bright cyan, and bold gold/bold green. Each pair is sold with two additional sets of laces in complementary colors.
 
adidas innovation meets tribal-inspired graphics to create the season’s apparel: engineered tanks, tees, shorts, and running tights that are taped and trimmed in bright graphics inspired by East African patterns. They provide a foundational runner’s wardrobe with the global spirit that is Pharrell Williams’s signature.
 
As Pharrell himself explains: “Africa is a beautiful continent and the origin of civilization. Running is a state of meditation. Why not go back to the motherland and take inspiration from such a vivid and rich culture? Why not create a tribute to this incredible sport? Why can’t the shoe that people wear on the street have a performance function? This is what we sought to achieve with this collection.”
 
The adidas by Pharrell Williams SolarHu collection will be available September 25th 2018 at adidas flagship stores, select retailers, and online with a pre-release of the SolarHu on September 8th
 
Pre Release adidas Pharrell Williams SolarHU
 
Alife
158 Rivington St, New York, NY 10002, USA
 
Concepts
 
37 Brattle Street · Cambridge, MA 02138
 
Sneakernstuff Paris
95 Rue Réaumur, 75002 Paris, France
 
Overkill
Köpenicker Str. 195A, 10997 Berlin
 
Doe Shanghai
Tongren Rd, Jingan Qu, Shanghai Shi, China, 200000
 
Foot Patrol
80 Berwick St, Soho, London W1F 8TU, UK
 
BBC New York
7 Mercer St, New York, NY 10012
 
BBC London
36 Marshall St, Soho, London W1F 7EY, UK
 
BBC Tokyo
Japan, 〒150-0001 Tokyo, Shibuya, Jingumae, 4 Chome−25−1
 
General Release
 
SOLARHU Continental outsole Boost midsole
Hu detailing on the collar Two extra sets of laces RRP 150€ / $150
 
HU SUPERNOVA TANK
Scoop neck and racer back
Tribal 3S sash detailing across the front
3 stripes on the back
adidas performance logo on the left chest
RRP 55€ / $55
 
HU SUPERNOVA TEE
Tribal details on the sleeves and collar
Black adidas performance logo on the bottom hem
Colorblocked raglan sleeve detailing
Printed tribal 3S detailing
Engineered side panels for better ventilation
RRP 60€ / $60
 
HU SUPER TIGHT
Tribal 3 stripes on the side seam Contrasting drawcord on elastic waistband Reflective inserts
Sweat guard zip pocket to help keep items dry
Ankle zips for convenience
Climalite fabric keeps sweat away from the skin
RRP 100€ / $100
 
HU SUPER SHORT
Tribal details on the side seam and hem adidas performance logo on the left thigh
Sweat guard zipm pocket to keep your items dry
Reflective detailing Regular fit Drawcord on waist RRP 60€ / $60
 
HU TANK W
Tribal details on the front seam
Racer back design
Reflective 3 stripes on the back
adidas performance logo on the bottom hem
RRP 50€ / $50
 
HU M10 SHORT W
Tribal details on the back waistband
Key pocket in the waistband
Soft stretch fabric for a comfortable run
All-over tribal print
 
RRP 35€ / $35
 
HU TIGHT W
Tribal details on the back waistband, side seam, and shin
Tribal printed 3S detailing
Tonal drawcords
RRP 90€ / $90
 
HU PK TEE W
Tribal details on the sleeve and collar
Colorblocked raglan sleeve detailing
adidas performance logo on the bottom hem Engineered chevron detailing to neck line RRP 90€ / $90
 
For further information please contact:
 

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