Introducing Kids’ Apparel for the First as part of IVY PARK Rodeo Collection with Beyoncé
- 11-AUG-2021
adidas and Beyoncé return to present the latest adidas x IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY PARK Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. The collection celebrates oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.
With this fourth launch, for the first time, adidas x IVY PARK introduces their kids’ collection, a capsule line of 16 apparel styles, offering an assortment of looks in sizes 2T-XL. Taking its creative inspiration from the adult collection, the line appeals to fashion conscious grown-ups who have a fresh eye on style and want their ‘mini-me’s’ to enjoy their wardrobe choices with the same enthusiasm and playful attitude towards fashion.
The Collection
A bold celebration of classic Americana reimagined for today, this is a refreshingly contemporary take on classic Western wear. IVY PARK Rodeo is where audacious design meets thoughtfully remixed classic streetwear and athletic wear fused with inspiration from the Black cowboy experience reimagined for the next generation. Highlights from the collection include purple glow cow print tights and a graphic t-shirt which reads ‘brought up rodeo’ in a printed cursive script font, as well as hoodies, shorts, sweatpants, and plain t-shirts.
The fourth IVY PARK collection launches exclusively on adidas.com for 24 hours on August 19th and is followed by a wider global launch on August 20th.
The adidas x IVY PARK Drop 4 Kids offering consists of:
16 kids apparel styles that include foundation and activewear (t-shirts, hoodies, shorts, sweatpants, and tights)
Foundation: Washed French Terry Hoodie, Sweatpants, Crop and Graphic Tee
Active: Base Layer Boys Top and Tight, Woven Windbreaker and Short, Cow Print tight for Girls
Colors that include Purple Glow, Glory Blue and Ambient Blush and Off-White along with the Purple Cow Print
Clothing sizes range: 2T-XL for kids’ apparel
Clothing prices range: from $20 to $65
