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03-Jun-2020
adidas and All Blacks Continue the Fight Against Marine Plastic Pollution with the Release of New Training Range Made with PRIMEBLUE: Made with PARLEY OCEAN PLASTIC

Featuring adidas PRIMEBLUE: Made With Parley Ocean Plastic performance fabric, a more sustainable technology where 100% of the polyester used is recycled Design inspired by the oceans that surround New Zealand Training collection available now on adidas.com adidas and the All Blacks continue the fight against marine plastic pollution with the release of the All Blacks training range, featuring PRIMEBLUE: Made With Parley Ocean Plastic performance fabric. PRIMEBLUE: Made With Parley Ocean...

28-May-2020
WHAT IF A SHOE COULD DECREASE YOUR CARBON FOOTPRINT?

We have always believed in the power and positive impact of coming together as one team. These past months have reaffirmed that. As we look ahead to what comes next, we have not lost sight of reimagining what’s possible for all of us, as we remain committed to tackling hard-hitting issues head-on – for all of our teammates and our planet. The stat that has us doing more than just talking is that the footwear industry emits 700M metric tons of carbon dioxide, every year 1 . Taken to a...

26-May-2020
Bringing together creative worlds of art & football with new UNIFORIA boot pack

REVEALING STRIKING NEW COLOUR DESIGNS ACROSS OUR PREDATOR, NEMEZIZ, COPA AND X FRANCHISES WITH THE RELEASE OF THE UNIFORIA PACK. Designed at the intersection of art & football, the UNIFORIA boot pack celebrates the unity & euphoria-inspiring power of the two, possessing a shared ability to evoke creativity & self-expression. The starting point for each design was a bold white base, mirroring an artist’s blank canvas. Each canvas is brought to life with a luminous colour palette, with brush...

25-May-2020
Together we are stronger than ever: supporting and protecting the team

#hometeam started out as a way to keep our community healthy, active and connected. It's a response to the things that bring us joy not being readily available, to find new ways to stay connected and look after each other and ourselves. Everyone from our employees and communities to our athletes and artists joined the team, sharing their own experience of how they are being creative in taking care of themselves and others. We believe there is much to be both grateful and hopeful for, as the...

22-May-2020
CODECHAOS “Nations Pack” Gives Golfers Something to Celebrate as Golf Returns

While the world’s best golfers will have to wait one more year to represent their countries , a didas is making sure gol fers everywhere can start show ing their pride t oday. adidas Golf unveiled a collection of limited-edition CODECHAOS footwear models - the Nations Pack – giving players the opportunity to put their nation’s colors on full display the next time they are on the course. The limited-edition footwear models represent five different parts of the wo rld : the U nited States ,...

15-Apr-2020
adidas Originals and Girls Are Awesome Collaborate on Top-to-Toe Capsule Collection

adidas Originals has teamed up with the purpose driven brand and emerging media platform, Girls Are Awesome, for a versatile top to toe capsule collection that champions the importance of creators. Including a range of women’s, unisex, and kids’ apparel and footwear options, the collection is presented by a striking visual campaign featuring a range of role models from the Girls Are Awesome family. Having previously worked together on a number of projects, including the elaborate Future...

16-Mar-2020
READY: New Multi-Sport Apparel Responsive to Heat, Wind, Rain and Cold

adidas introduces READY, a new multi-sport collection that uses responsive fabrics and intuitive design to help athletes perform, whatever the weather. With a global increase in outdoor sports and training 1, READY enables athletes of all abilities to train without the distraction of competing with the elements. With temperatures in Tokyo set to reach record highs this summer, READY technology will be put through the ultimate test as Olympic athletes take to the global sports stage wearing...

09-Mar-2020
A Glimpse into the Future for More Sustainable Apparel and Footwear in Golf

The next stop showcasing adidas’ journey to END PLASTIC WASTE is the golf course. adidas athletes competing in THE PLAYERS Championship this week will be wearing select apparel and footwear made from upcycled plastic waste, a first in the sport. This environment-friendly capsule of apparel and footwear for both men and women is available today. The more sustainable collection is made from adidas’ new PRIMEBLUE material made in part with Parley Ocean Plastic. This upcycled plastic waste is...

26-Feb-2020
Introducing Special-Edition FC Bayern Jersey

Honouring the 120-year anniversary of FC Bayern this year, adidas today releases a new jersey for 2020 that represents a modern interpretation of one of the most significant jerseys from the club’s illustrious history. To create it, the adidas design team studied the jersey worn during its first ever German Championship winning season in 1932, identifying what made it so iconic, and what could be adapted for the 2020 release. Combining design principles and motifs from the two different...

20-Feb-2020
Why We Run

Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once those personal goals are set that individuals come together in efforts to achieve them, and that’s when the most powerful communities form. The Why We Run global study was commissioned by adidas, looking into these running communities in efforts to understand the different motivators of 6000...

18-Feb-2020
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Tail Light, Flax and Earth

adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Tail Light, the YEEZY BOOST 350 V2 Flax, and the YEEZY BOOST 350 V2 Earth. The YEEZY BOOST 350 V2 Tail Light is launching exclusively in Europe, Russia, and the Ukraine on February 22, 2020 with a recommended retail price of $220. The YEEZY BOOST 350 V2 Flax is launching exclusively in Asia Pacific, Africa, the Middle East, and India on February 22, 2020 with a recommended retail price of $220. The YEEZY BOOST 350 V2 Earth is launching...

18-Feb-2020
Pushing Boundaries with PALACE to bring New Looks to the Course

The cult London skate brand team up with The Three Stripes for a golf-inspired collection A collection of sportswear, accessories and footwear inspired by the sport adidas Originals presents the latest exclusive collaboration with PALACE Skateboards. Following on from their successful collaboration with Juventus Football Club, and a tennis-inspired collection for the 2018 grass court tennis season, the streetwear giants turn their attention to one of the world’s oldest sporting traditions....

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