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11-Mar-2019
Winter is here; adidas Running announces Game of Thrones® collaboration with six limited-edition Ultraboost

PORTLAND, Ore., March 11 th – Today, after much hype and expectation, adidas Running announces the highly anticipated collaborative project with legendary HBO® television series Game of Thrones . Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture. Now, ahead of its eighth and final season, adidas has reimagined the iconic houses and characters of Westeros in...

05-Mar-2019
adidas celebrates 25 years of the Predator

adidas Soccer today launched the 25 Years of Predator Pack. A range of boots and apparel inspired by two of their most iconic footballers - David Beckham and Zinedine Zidane. Beckham and Zidane have each been given an Archive Pack that references an iconic boot from their careers. Zidane’s ’98 Accelerators have been given a refreshed look and pay homage to his Ballon d’Or success in 1998 with a gold K-leather upper with blue, red and white. The re-released Accelerators will come with four...

11-Feb-2019
ADIDAS RUNNING UNVEILS THE NEW ULTRABOOST 19; THE MOST RESPONSIVE ULTRABOOST EVER

Today, adidas Running unveils the all-new adidas Ultraboost 19, the most responsive, energy-charged version of the iconic running silhouette to date. To create the new adidas Ultraboost 19, adidas designers and product developers worked with thousands of runners worldwide to totally reinvent the running shoe. Together, they simplified the original adidas Ultraboost from 17 pieces to just 4 performance-driven components, creating a lighter, reboosted silhouette with more responsiveness for a...

04-Feb-2019
adidas and Eddie Huang reveal Chinese New Year ULTRABOOST

Tomorrow, adidas and Eddie Huang will officially reveal a special edition Ultraboost model in celebration of the Chinese New Year. Inspired by traditional New Year elements, the re-imagined Ultraboost incorporates authentic elements and design cues to pay homage to the Year of the Pig. The three stripes brand enlisted the help of Eddie Huang to memorialize the significant calendar moment, allowing the food connoisseur and streetwear figure to redesign one of adidas’ most recognizable...

21-Jan-2019
adidas Golf Introduces New TOUR360 Franchise, Featuring First-Ever Spikeless Model

adidas is taking performance golf footwear to the next level. Today, adidas Golf announced the TOUR360 XT , the newest model of the TOUR360 franchise that features the highest-performing cleated outsole the brand has ever made. As part of the release, the brand also introduces the new TOUR360 XT SL, the first-ever spikeless version of the TOUR360 in the history of the iconic shoe. The spikeless model will also come in a BOA version, the TOUR360 XT SL BOA. The new footwear, available...

19-Jan-2019
adidas Soccer Launches New Exhibit Pack

Portland, ORE., January 19 – adidas Soccer has today launched the Exhibit Pack; an updated series of colorways for the brand’s most legendary silhouettes. The collection includes striking new versions of the Predator19+, COPA 19+, NEMEZIZ 18+ 360 AGILITY and X18+ silos, designed to fit the preferences of players everywhere. PREDATOR 19+ The Predator 19+ features a PURECUT LACELESS system to deliver maximum surface control. A FORGED KNIT integrated midfoot structure creates medial and lateral...

09-Jan-2019
adidas & NHL Unveil Special Edition ADIZERO Authentic Pro Jerseys Made From Parley Ocean Plastic™ for the 2019 Honda NHL® All-Star Game

adidas and the National Hockey League (NHL) today unveiled the new, eco-innovative and ocean-inspired ADIZERO Authentic jerseys for the 2019 Honda NHL® All-Star Game – the first-ever NHL hockey jerseys featuring repurposed and upcycled materials created in partnership with Parley for the Oceans. The new special edition adidas ADIZERO Authentic Pro x Parley jerseys will be worn by the NHL’s best players exclusively for the 2019 SAP NHL All-Star Skills™ on Friday, Jan. 25 (6 p.m. PT / 9 p.m....

09-Jan-2019
adidas Soccer Celebrates 70-year Anniversary with New COPA70

Portland, ORE., January 9 th – adidas Soccer today revealed the new COPA70, a celebration of the first ever COPA first created in 1982. To celebrate 70 years of the brand (established in 1949), adidas has payed homage to a classic and timeless silhouette while also introducing a modern twist with the use of Primeknit. The COPA70 is a living embodiment of the adidas principle of ‘authenticity to progression.’ The boot, which has a silhouette that celebrates the past while also including...

28-Dec-2018
adidas Unveils the 2019 adizero 8.0, Freak Ultra & Primeknit A1 Football Uniforms for the 2019 All-American Bowl

adidas Football today unveiled the 2019 adizero 8.0, Freak Ultra and Primeknit A1 Football Uniforms for the 2019 All-American Bowl on Saturday, January 5 th , at 1pm EST on NBC. The game features 100 of the best high school players in country in an annual East vs. West matchup every January in San Antonio’s Alamodome. Videogames can have bugs, anomalies, glitches, unlocked achievements and even cheat codes that can have a jaw-dropping effect on gameplay. Those same types of things can happen...

11-Dec-2018
adidas works with thousands of runners to create the revolutionary adidas Ultraboost 19 – a new shoe for a new sport

Herzogenaurach, December 11: adidas Running today unveils the adidas Ultraboost 19, an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe. adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever. The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence...

10-Dec-2018
adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport

PORTLAND, December 10, 2018: Today, adidas announces the She Breaks Barriers initiative as a continuation of its commitment to remove barriers in sport. Expanding on the #creatorsunite...

15-Nov-2018
Rituals of Down Time

Turning ordinary routines into powerful rituals. Your down time. Introducing the new adidas TERREX Climaheat Down Jacket for Fall/Winter 2018.

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