adidas News Site | Press Resources for all Brands, Sports and Innovations : Product Stream

Product Stream

Refine

Filter By

16-Mar-2020
READY: New Multi-Sport Apparel Responsive to Heat, Wind, Rain and Cold

adidas introduces READY, a new multi-sport collection that uses responsive fabrics and intuitive design to help athletes perform, whatever the weather. With a global increase in outdoor sports and training 1, READY enables athletes of all abilities to train without the distraction of competing with the elements. With temperatures in Tokyo set to reach record highs this summer, READY technology will be put through the ultimate test as Olympic athletes take to the global sports stage wearing...

09-Mar-2020
A Glimpse into the Future for More Sustainable Apparel and Footwear in Golf

The next stop showcasing adidas’ journey to END PLASTIC WASTE is the golf course. adidas athletes competing in THE PLAYERS Championship this week will be wearing select apparel and footwear made from upcycled plastic waste, a first in the sport. This environment-friendly capsule of apparel and footwear for both men and women is available today. The more sustainable collection is made from adidas’ new PRIMEBLUE material made in part with Parley Ocean Plastic. This upcycled plastic waste is...

26-Feb-2020
Introducing Special-Edition FC Bayern Jersey

Honouring the 120-year anniversary of FC Bayern this year, adidas today releases a new jersey for 2020 that represents a modern interpretation of one of the most significant jerseys from the club’s illustrious history. To create it, the adidas design team studied the jersey worn during its first ever German Championship winning season in 1932, identifying what made it so iconic, and what could be adapted for the 2020 release. Combining design principles and motifs from the two different...

20-Feb-2020
Why We Run

Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once those personal goals are set that individuals come together in efforts to achieve them, and that’s when the most powerful communities form. The Why We Run global study was commissioned by adidas, looking into these running communities in efforts to understand the different motivators of 6000...

18-Feb-2020
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Tail Light, Flax and Earth

adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Tail Light, the YEEZY BOOST 350 V2 Flax, and the YEEZY BOOST 350 V2 Earth. The YEEZY BOOST 350 V2 Tail Light is launching exclusively in Europe, Russia, and the Ukraine on February 22, 2020 with a recommended retail price of $220. The YEEZY BOOST 350 V2 Flax is launching exclusively in Asia Pacific, Africa, the Middle East, and India on February 22, 2020 with a recommended retail price of $220. The YEEZY BOOST 350 V2 Earth is launching...

18-Feb-2020
Pushing Boundaries with PALACE to bring New Looks to the Course

The cult London skate brand team up with The Three Stripes for a golf-inspired collection A collection of sportswear, accessories and footwear inspired by the sport adidas Originals presents the latest exclusive collaboration with PALACE Skateboards. Following on from their successful collaboration with Juventus Football Club, and a tennis-inspired collection for the 2018 grass court tennis season, the streetwear giants turn their attention to one of the world’s oldest sporting traditions....

12-Feb-2020
Running Faster with adizero Pro

Running distances like marathons is not a decision made the night before – but rather hundreds, thousands, of decisions made right up until the finish line of the race. Such dedication is the inspiration that has dictated the development of the adizero Pro. The adizero continues breaking records with Haile Gebrselassie in 2008, Mary Keitany in 2017 - and most recently Rhonex Kipruto’s blistering 10km World Record in January 2020 – and knowing that this footwear family holds the DNA of fast...

03-Feb-2020
adidas + KANYE WEST announce the YEEZY BOOST 700 MNVN Black

adidas + KANYE WEST announce the YEEZY BOOST 700 MNVN Black. It will be available exclusively in New York, London, and Tokyo on February 8, 2020 with a recommended retail price of €/$220. The YEEZY BOOST 700 MNVN Black features an upper composed of lightweight polyester with no-sew overlays offering enhanced breathability, flexibility and comfort. No-tie bungee laces allows for easy on and off wear. Reflective material emits light in darkness throughout specific areas of the model. The...

31-Jan-2020
adidas Unveils Investec Super Rugby away Jerseys Inspired by and for the Environment of their Home Cities

adidas has today unveiled the away jerseys for all five New Zealand Investec Super Rugby sides ahead of the highly anticipated 2020 season. From material to design, the jerseys have been crafted to reflect and honour the natural environments of each team. All 5 jerseys are part of the new adidas PRIMEBLUE range – made with Parley Ocean Plastic, which is recycled plastic waste intercepted from beaches and coastal communities before it reaches the oceans. As part of its ongoing mission to end...

28-Jan-2020
adidas aims to end plastic waste with innovation + partnerships as the solutions

Plastic waste is a problem - and it has reached a tipping point. For every person on the planet, there is one ton of plastic and nearly 80 percent has become plastic waste wreaking havoc on the oceans around the world. As a big company, adidas has been a big contributor to the problem. Which is why its actions need to be equally as big. The brand has made a commitment to END PLASTIC WASTE through innovation and partnerships. We’re not just focused on changing how we do business; we're...

27-Jan-2020
Heritage sportswear meets Next-Generation design with new athletics collection

adidas launches the Spring/Summer 20 Athletics collection, a capsule wardrobe that reimagines the essence of iconic sportswear staples for the next-generation athlete. The Spring/Summer 20 collection features contemporary sportswear for both men and women who seek functionality and style in their everyday apparel. The collection features a mix of performance and streetwear staples across apparel, footwear and accessories that can be mixed and matched to create multiple distinctive looks....

26-Jan-2020
Change Is a Team Sport

Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognizable silhouette has graced the feet of teams and crews at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off of it. Celebrating five decades of culture makers, boundary pushers, and limit breakers, adidas Originals launches Change Is a Team Sport....

Page
of 28
1/28

Sign up & Personalize your News alerts

mc

To provide you with a more responsive and personalized service, this site uses cookies. By clicking "Accept", you agree to our use of cookies. For more information on the ones we use and how to delete or block them please read our policy.