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adidas + KANYE WEST announce the YEEZY 500 STONE

adidas + KANYE WEST announce the YEEZY 500 Stone. It will be available globally in adult, kids and infant sizes on November 23, 2019. Recommended retail price $200 adult, $130 kids, $100 infant. The YEEZY 500 Stone features an upper composed of cow suede, premium leather and lycra. A rubber wrap along the midsole of the foot provides support and abrasion resistance with reflective piping details around the lace eyelets that add visibility in low-light conditions. The adiPRENE+ cushioning...

adidas Spotlights Damian Lillard’s Creative Identity on & off the Court with Dame 6

All-Star, rapper, father, brother and son. Designed to embody all facets of Damian Lillard’s creativity and persona, adidas Basketball today officially unveils Dame 6. The latest edition of Dame’s signature line introduces a variety of energetic colorways, including “Ruthless” and “Hecklers,” which tell the story of Lillard’s dichotomy on-and-off the court. “I come out to compete against people, but I don’t say a whole lot. I don’t talk trash, I just go at them every opportunity I get,” said...

FUTURECRAFT.LOOP Phase 2: how we’re finding away

Co-authored by Amanda Verbeck & Tanyaradzwa Sahanga, FUTURECRAFT.LOOP development team Away. Think about that small word. It's something we talk about all the time. Going away. Being away. Putting away. As if away is some mythical wonderland with the power to make everything different. To make everything OK. But the reality is that away simply means somewhere else. Another place. And when it comes to dealing with plastic waste, just moving to another place is the problem not the solution. At...

Joining Forces: adidas Basketball establishes partnership with Vet Tix

adidas Basketball is partnering with the Veteran Ticket Foundation (Vet Tix), an organization that donates event tickets to current serving military veterans and their families. At last night’s Veteran’s Day game between the Houston Rockets and New Orleans Pelicans, James Harden met with United States Air Force members Kelsey Greenwood and Zachary Klotzman to mark the start of the brand’s unique partnership. To further serve active and former members of the military and their families,...

adidas Announces Running Capsule Collection With Wood Wood

Over the course of the season, four unique running capsule collections created with four diverse global partners will drop at select retailers around the world. The first release of the adidas Run City Pack comes from Danish fashion/lifestyle brand Wood Wood. The brand applies their Scandinavian sensibility to an entirely knitted women’s running collection that encourages its wearers to ‘get lost’ in the true sense of the words – both physically and mentally. Running offers unparalleled...

adidas unveils its line-up of home jerseys for UEFA EURO2020TM, united by art and football

adidas today reveals the home jerseys of its sponsored Federations for UEFA EURO2020 TM . Uniting art and football, each design is inspired by the similarities that exist between these territories. A unique approach to developing the jerseys saw creators from across all parts of the brand produce hand-drawn sketches, rather than using digital methods. These artworks created by a diverse collective of designers spoke to the passion and emotion shared by fans and players, which would later...

adidas Originals Unveils the Torsion X and ZX Torsion In New Colorways

-adidas Originals will release the Torsion X and ZX Torsion silhouettes in a range of tonal colorways -The new colorways to release globally on November 14th, 2019 adidas Originals comes through with a release for November, offering two of the brand’s most progressive contemporary silhouettes in a range of colorways. Featuring the ZX Torsion and Torsion X silhouettes, the four- shoe release offers a range of colorways that leverage each shoe’s referential aesthetic. For the Torsion X model,...

adidas and Prada Announce New Partnership

The Italian luxury-goods house, Prada and the industry-leading sportswear brand adidas have joined forces to start a new collaborative journey. The aim of this partnership is to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies. The new vision draws inspiration from the rich legacies of both brands to re-engineer timeless icons, and leverages the houses’ technological footprint to innovate. The path is an...

adidas celebrates unity with the unveil of ‘Uniforia’ - the Official Match Ball for UEFA EURO2020TM

Herzogenaurach, November 6, 2019 : adidas today reveals Uniforia - the Official Match Ball for UEFA EURO2020 TM . Named in honour of the unity and the euphoria that football can bring, the ball is designed to celebrate the togetherness that next year’s tournament will inspire across the continent as part of its new look for 2020. Drawing inspiration from the tournament’s revamped format which will see it played out across 12 different European countries for the first time ever, Uniforia ’s...

adidas announces partnership to explore the boundaries of innovation on the International Space Station U.S. National Laboratory

Today, adidas announced its multi-year partnership with the International Space Station (ISS) U.S. National Laboratory, managed by the Center for the Advancement of Science in Space – CASIS , to explore the boundaries of product innovation, human performance and sustainability. As part of adidas and ISS National Lab’s commitment to leading innovation within their respective fields, the partnership will pursue breakthroughs to improve future design and engineering for athletes on and off...

adidas 4D range expands with new reflective ALPHAEDGE 4D running shoe

adidas today announces that it expands the 4D range with a new reflective ALPHAEDGE 4D running shoe. The distinctive 3D printed design now features across the sportswear brand’s running, Stella McCartney, Originals and Statement product categories. ADIDAS 4D was first revealed as concept release from FUTURECRAFT - adidas’ innovation incubator – in 2017. The midsole is printed with light and oxygen using Carbon Digital Light SynthesisTM technology pioneered by Silicon Valley based company,...

adidas Outdoor launches The MYSHELTER CLIMAHEAT PARKA; keeping commuters protected against the elements

Today, adidas Outdoor launches the MYSHELTER CLIMAHEAT PARKA, the latest release from MYSHELTER, a range of jackets that combines outdoor expertise and technology with urban style. Following on from the first jacket to launch in September, the MYSHELTER RAIN JACKET, the MYSHELTER CLIMAHEAT PARKA has been designed as part of a collection of weather protective jackets that are based on research and insights from consumers living in cities with specific weather conditions like London, New York,...

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