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21-Jan-2020
adidas Golf Changes the Game with New CODECHAOS Footwear

CARLSBAD, Calif. (January 21, 2020) – adidas is continuing to redefine the golf dress code, this time starting from the ground up. Today, adidas is pushing the boundaries in golf footwear once again by introducing a new line – CODECHAOS – meant to challenge the definition of what a golf shoe can be. Built with the modern golfer in mind, the new footwear, offered in both men’s and women’s styles, will be available worldwide on Jan. 31, 2020. CODECHAOS is the latest product from adidas Golf...

21-Jan-2020
adidas reveals Predator 20 Mutator, introducing new DEMONSKIN technology

adidas today reveals Predator 20 Mutator with DEMONSKIN, an all-new technology developed to enhance grip on the ball and maximise control. DEMONSKIN is a new breakthrough technology for adidas Football, made up of a textured spike layer on the Predator 20 Mutator upper. Informed by years of data-based research and testing, DEMONSKIN is the result of a computer algorithm being used to create an entirely new interface between boot and ball. DEMONSKIN spikes have been deliberately crafted to...

20-Jan-2020
adidas Originals and OAMC Reimagine The Type O-1 and Type O-2 Sneakers in Their First Drop of SS20

Building off their first collaborative collection released earlier in 2019, adidas Originals and OAMC have come together once again. For the first drop of Spring/Summer 2020, the iconic German sportswear brand and the creatively expressive menswear label have re-imagined the Type O-1 and Type O-2 sneakers in a flock of evocative new colourways, both built on the Supercourt RX. With subtle makeups in Mid Grey, Natural White, and an OAMC.com exclusive Camel, the Type O-1 returns emphatically....

20-Jan-2020
adidas FOCUSBREATHEIN Designed for Running Remedy and Re-Energizing a Personal Best Mindset

Today, adidas reveals FOCUSBREATHEIN – a new running shoe that offers smooth movement and provides lightweight comfort and performance for those who use running as a way to re-energize and establish their personal best mindset. Ready. Set. Glow! Inspired by the restorative effects of exercise on a person’s wellbeing, adidas FOCUSBREATHEIN combines a translucent upper with a BOUNCELITE EVA midsole, blending iconic adidas performance DNA with modern underfoot comfort. adidas FOCUSBREATHEIN is...

20-Jan-2020
adidas Outdoor’s MYSHELTER Collection Returns for SS20 with Launch Of MYSHELTER RAIN.RDY Parka

Today, adidas Outdoor launches the latest from the MYSHELTER range, the MYSHELTER RAIN.RDY Parka. Designed with insights from one of the world’s rainiest cities, London, the Parka has been created to defy the elements and allow the wearer to live their city lifestyle no matter the weather. Inspired by the classic trench coat, the MYSHELTER RAIN.RDY Parka keeps you dry and comfortable as you navigate rainy days in the city. The long length offers extra coverage for when the wind blows the...

17-Jan-2020
adidas Originals and White Mountaineering unveil their take on the LXCON

For SS20, adidas teams up with one of its most enduring partners, White Mountaineering. It is a partnership defined by a progressive, sportswear-inspired design with a functional, fashion-oriented edge Debuting during Paris Fashion week in June 2019, the outdoors-influenced Japanese fashion brand presented a natural follow-up to their FW19 take on the adidas Nite Jogger in the form of a new adidas LXCON In presenting two distinctive colorways and a host of subtle design flourishes, the...

15-Jan-2020
adidas Golf Adds Two-Time European Tour Winner Guido Migliozzi to Roster

adidas continues to grow its roster of young standout golfers. Today, adidas Golf announced the signing of European Tour Rookie of the Year finalist Guido Migliozzi to a multi-year contract that includes him wearing adidas apparel, footwear and accessories on the course. Just four months removed from European Tour Qualifying School, the 22-year-old quickly proved his talent by capturing two titles in his rookie season. His maiden victory came at the Magical Kenyan Open, closing with a...

15-Jan-2020
adidas by Stella McCartney reimagines iconic training looks for a new generation

adidas by Stella McCartney continues to push boundaries in performance wear with the Spring/Summer 20 collection. Inspired by the collective of next-generation athletes, the new season apparel reimagines classic performance looks with innovative design. The SS20 collection takes a fresh approach to iconic training looks within two new capsules: Club Collective and Boxfit. Both feature a mix of high-performance training essentials that fuse style and sport seamlessly and designed to support...

14-Jan-2020
adidas Originals Jumps into the New Year With the CNY: Mickey Mouse Pack

adidas Originals ushers in the Year of the Rat in a playfully eccentric style with the CNY: Mickey Mouse Pack. Bringing one of the world’s most iconic animated characters, Disney’s Mickey Mouse, together with two of sportswear’s most revered footwear silhouettes, the Stan Smith and Superstar, the pack celebrates tradition, pop-culture, and design heritage. Serving as a subtle nod to important numbers in Chinese tradition, the pack is comprised of three distinct sneakers - the “CNY Mickey...

09-Jan-2020
adidas Golf Adds Two-Time PGA Tour Winner Daniel Berger to Roster

adidas is strengthening its young roster of athletes with another proven winner on the PGA Tour. Today, adidas Golf announced the signing of two-time PGA Tour winner Daniel Berger to a multi-year contract that includes him wearing adidas headwear, apparel, footwear and accessories on the course. Berger is no stranger to accolades. In two seasons at Florida State University, Berger was a two-time All-American and selected to the winning 2013 U.S. Palmer Cup team. His decision to turn...

08-Jan-2020
ADIDAS AND THE NHL UNVEIL SPECIAL-EDITION ADIZERO AUTHENTIC PRO JERSEYS FOR THE 2020 HONDA NHL® ALL-STAR GAME, REPRESENTING THE HOST CITY AND ALL 31 TEAMS

Portland, Ore. / New York (January 8, 2020) — adidas and the National Hockey League (NHL) today unveiled the ADIZERO Authentic Pro uniforms for the 2020 Honda NHL® All-Star Game. This year’s jerseys pioneer a revolutionary look by pulling design inspiration from the league’s 31 teams and fusing those elements with the renowned musical scene from the Game’s host city, St. Louis. The NHL’s best players will take the ice championing their team’s crest created with each team’s respective...

07-Jan-2020
adidas Introduces New Tennis Footwear Franchise

Stycon offers a revolutionary new silhouette for the courts Featuring uncompromised performance and innovative style Available online from 7th January 2020 adidas launches its newest tennis footwear franchise the Stycon – available in men’s and women’s styles, the new silhouette offers superior fit and ultimate control. Created for pioneers and players who like to do things differently, the Stycon is a new style of tennis shoe for the next generation. Its unique and street style inspired...

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