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16-Sep-2019
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Citrin

The YEEZY BOOST 350 V2 Citrin is launching globally in adult, kids, and infant sizes on adidas.com/YEEZY, on the adidas app in the US and Europe, on YEEZY SUPPLY and in select retailers on September 23, 2019. Recommended retail price of $220 adult, $160 kids, $140 infants. The YEEZY BOOST 350 V2 Citrin features an upper composed of multi-toned re-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. The midsole utilizes adidas’ innovative BOOST™ technology. A...

13-Sep-2019
adidas + Kanye West announce the Yeezy Boost 350 v2 cloud white

The YEEZY BOOST 350 V2 Cloud White is launching globally in adult, kids, and infant sizes onadidas.com/YEEZY, on the adidas app in the US and Europe, on YEEZY SUPPLY and in select retailerson September 21, 2019. Recommended retail price of $220 adult, $160 kids, $140 infants. The YEEZY BOOST 350 V2 Cloud White features an upper composed of multi-toned re-engineeredPrimeknit. The post-dyed monofilament side stripe is woven into the upper. The midsole utilizes adidas’innovative BOOST™...

12-Sep-2019
Free to Create: adidas Embraces James Harden’s individuality with Harden Vol. 4

Today, adidas Basketball introduces Harden Vol. 4, inspired by James Harden’s creative freedom on and off the court. The lightest Harden signature shoe to-date features LIGHTSTRIKE midsole cushioning and a limited-edition colorway from the brand’s new partnership with streetwear designer Daniel Patrick. Harden Vol. 4 is the first in his collection to feature LIGHTSTRIKE, the new super-light midsole that provides the perfect balance of lightweight cushioning and on-court responsiveness....

12-Sep-2019
adidas inspires Self-expression in Sport with New Varsity-style Jacket

adidas unveils the VRCT jacket, a fresh take on the classic varsity look that celebrates team pride and self-expression. Paying homage to the traditional letterman jacket, VRCT features a customizable patch that invites athletes to show the world who they are. Designed to be worn before and after training, VRCT takes reworks an iconic design for a classic bomber aesthetic with a sleek, modern fit. Featuring flexible, lightweight material, the jacket offers maximum freedom of movement, while...

11-Sep-2019
adidas Debuts First Collaboration with BED j.w. FORD

This season, adidas presents its first collaboration with the Japanese fashion brand, BED j.w. FORD Designer Shinpei Yamagishi brings his instinctively progressive sensibilities to a trio of adidas footwear silhouettes, as well as a capsule collection of apparel pieces Founded in 2010 by Shinpei Yamagishi, BED j.w. FORD has evolved into one of the leading lights of Japan’s energetic crop of young fashion brands. Designer Shinpei Yamagishi is completely self-taught, channelling his admiration...

09-Sep-2019
adidas + KANYE WEST announce the YZY DSRT BT Salt, YZY DSRT BT Rock, and the YZY DSRT BT Oil

adidas + KANYE WEST announce the YZY DSRT BT Salt, YZY DSRT BT Rock, and YZY DSRT BT Oil. They will be available globally in adult, kids and infant sizes on September 14, 2019. Recommended retail price $200 adult, $130 kids, $100 infant. The YZY DSRT BT features an upper composed of nubuck and suede overlays with mesh underlays for breathability and a reflective pull tab. The rubber outsole provides durability and traction. The YZY DSRT BT Salt, YZY DSRT BT Rock, and YZY DSRT BT Oil, will be...

04-Sep-2019
adidas Originals presents Torsion X

This month, adidas Originals presents a brand new silhouette of Torsion models, pushing the series’ progressive reimagining of enduring ‘80s and early ‘90s design elements ever further. As with previous Torsion silhouettes, the Torsion X model makes use of an innovative outsole divided into 5 distinct segments, complementing the natural movement of the foot and allowing greater freedom of movement. The shoe’s upper features a lightweight textile upper with structural overlays and tonal...

03-Sep-2019
adidas Originals x White Mountaineering FW19 Collection

Founded in Tokyo in 2006, White Mountaineering is the brand of Japanese designer Yosuke Aizawa. Taking the great outdoors as inspiration, Aizawa and his team use functional, high-performance textiles and design details as a springboard for fashion-forward collections that blur the boundaries between urban and outdoors wear. The brand’s long-running partnership with adidas has led to some of the most striking and instantly recognizable footwear and apparel releases of the past decade: from...

02-Sep-2019
adidas Golf Introduces Waterproof TOUR360 XT Primeknit

adidas is continuing to push the boundaries in golf footwear. Today, adidas Golf unveiled the TOUR360 XT Primeknit, which features a waterproof knit upper, giving players a new level of comfort without sacrificing any performance on the course. Golfers want a shoe that is comfortable above anything else. When they walk off the 18 th green, they want their feet to feel as fresh as they did when they stepped onto the first tee. The premium knit upper in the TOUR360 XT Primeknit ($180) gives...

02-Sep-2019
adidas Outdoor Reboots the Terrex Free Hiker with Waterproof Gore-Tex Technology

The new TERREX Free Hiker GTX combines its signature BOOST™ technology with waterproof performance to keep feet dry, whatever the weather. The reboot of the TERREX Free Hiker, now with GORE-TEX waterproof technology, offers Creators the opportunity to step outdoors and embrace the wet weather conditions, navigating effortlessly between the muddy terrain of the trails to city life with ease. “We believe that through sport, we have the power to change lives. As a brand we want to inspire...

29-Aug-2019
adidas Originals Announces Partnership With Ninja

Today, adidas Originals confirms it is partnering with gaming superstar, Ninja, first revealed in an adidas Originals hack of Ninja’s Mixer livestream and subsequent announcement video on his YouTube channel. The partnership marks the sportswear brand’s commitment to gaming, blending the physical and digital worlds to help creators achieve their best. adidas officially welcomes one of the most prolific gamers and content creators in the world to its family. Watch the Ninja announcement video...

28-Aug-2019
adidas + KANYE WEST announce the YEEZY BOOST 700 V2 Inertia

adidas + KANYE WEST announce the YEEZY BOOST 700 V2 Inertia. It will be available globally on September 7, 2019 with a recommended retail price of $300. The YEEZY BOOST 700 V2 Inertia features an upper composed of blue roller knit and premium leather with dual blue suede overlays with reflective details throughout. The full-length drop in boost midsole provides comfort and stability. The YEEZY BOOST 700 V2 Inertia will be available on adidas.com/YEEZY, select retailers and YEEZYSUPPLY. A...

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